📌 Core Information
🔹 Job Title: CRM Marketing Specialist
🔹 Company: GT Business Solutions Ltd
🔹 Location: Serbia (Remote)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel CRM campaigns to drive business goals
- Managing customer lifecycle strategy from onboarding to retention
- Collaborating with cross-functional teams to create seamless customer journeys
- Analyzing campaign performance and providing actionable insights
- Ensuring compliance with data privacy regulations
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving customer engagement and loyalty.
📋 Key Responsibilities
✅ Plan, build, and execute multi-channel CRM campaigns to support key business goals
✅ Own the end-to-end lifecycle strategy, from onboarding and engagement to retention and win-back
✅ Segment customer data to deliver personalized and behaviorally relevant communications
✅ Use A/B testing, experimentation, and analytics to continuously optimize campaign performance and channel effectiveness
✅ Collaborate with content, design, data, and product teams to create seamless and impactful customer journeys
✅ Monitor key CRM KPIs and deliver actionable insights and reports to stakeholders
✅ Ensure CRM campaigns are compliant with GDPR, CAN-SPAM, and other data privacy regulations
ASSUMPTION: This role requires a strong understanding of customer behavior and data-driven decision making to maximize campaign effectiveness.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience as email marketing specialist or CRM marketing specialist
Required Skills:
- Proven experience with CRM platforms (e.g., HubSpot)
- Experience in email/push notifications/SMS campaign creation, scheduling, and automation workflows
- Knowledge of client list segmentation and database management
- Familiarity with HTML/CSS for email template design and troubleshooting
- Experience with email analytics and reporting tools (open rates, CTR, bounce rates)
- Ability to design and manage email automation workflows, conduct competitor analysis, and develop strategic campaign plans
Preferred Skills:
- Fluency in Serbian
- Experience with marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: While the job listing does not explicitly state preferred qualifications, these are inferred based on the required skills and the company's location in Serbia.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Serbia is typically between 30,000 and 45,000 RSD (Serbian Dinar) per month, based on experience level and market conditions.
Benefits:
- Attractive Remuneration Package & Welcome package
- Discretionary Bonus based on both company and individual performance
- Referral Bonus for helping us grow with great talent
- Yearly Training Budget (includes Udemy membership by department)
- Ongoing Training Opportunities for professional and personal development
- Up to 25 Days of Holiday Leave per year
- Special Leave Days for personal reasons
- Public holidays as per Chinese Council
- Parental benefits, including leave for new fathers and flexible hours for mothers
- Emergency leave for school pickups and attendance at school activities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market research and comparable roles in Serbia. The benefits listed are derived from the job description and typical industry standards.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: Small (2-10 employees)
Founded: 2002
Company Description:
- GT Business Solutions specializes in providing communication solutions for businesses, including mobile phones, hosted phone systems, broadband, M2M, and CCTV
- The company prides itself on being an all-in-one telecommunications provider
- With a focus on customer service and innovative technology, GT Business Solutions aims to make communication easy for its clients
Company Specialties:
- Business mobile phones and SIM-only plans
- Hosted phone systems
- Broadband services
- Machine-to-machine (M2M) communication
- CCTV systems
Company Website: http://gt-business.com/
ASSUMPTION: While the company's LinkedIn profile lists its industry as "Telecommunications," its website and services suggest a focus on business communication solutions.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with the possibility of remote work for the right candidate
Growth Opportunities:
- Potential career progression into a senior marketing role within the company
- Opportunities to gain experience in a variety of marketing channels and strategies
- Chance to work with a diverse range of clients and industries
ASSUMPTION: Growth opportunities are inferred based on the company's size and the role's responsibilities, which suggest room for career advancement.
🌍 Location & Work Environment
Office Type: Small, close-knit team environment
Office Location(s): High Wycombe, UK (with remote work options)
Geographic Context:
- High Wycombe is located in Buckinghamshire, England, approximately 30 miles west of London
- The area offers a mix of urban and rural living, with easy access to both the city and the countryside
- High Wycombe is known for its furniture-making history and has a vibrant cultural scene
Work Schedule: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The work environment is inferred to be collaborative and supportive, given the company's size and focus on customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Marketing campaign strategy and execution
- Data analysis and interpretation
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight your relevant experience and achievements in CRM marketing and email campaign management
- Tailor your resume and cover letter to emphasize your fit with the company's mission and values
- Prepare examples of successful CRM campaigns you've managed, including metrics and results
- Be ready to discuss your approach to A/B testing and data-driven decision making
ATS Keywords: CRM, marketing campaigns, customer lifecycle, data segmentation, A/B testing, email marketing, HTML/CSS, analytics, customer retention, win-back, compliance, GDPR
ASSUMPTION: The interview process is assumed to be thorough and focused on assessing the candidate's technical skills and cultural fit.
🛠️ Tools & Technologies
- HubSpot (CRM platform)
- Email marketing tools (e.g., Mailchimp, Campaign Monitor)
- HTML/CSS for email template design
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Marketing automation tools (e.g., Marketo, Pardot) - optional
ASSUMPTION: The required tools and technologies are inferred based on the role's responsibilities and the industry standard for CRM marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Adaptable
Work Style:
- Close-knit team environment
- Focus on customer service and satisfaction
- Data-driven decision making
- Adaptability and continuous learning
Self-Assessment Questions:
- Do you thrive in a small, close-knit team environment?
- Are you passionate about customer service and ensuring client satisfaction?
- Do you enjoy working with data and using it to drive marketing strategies?
- Are you comfortable adapting to new tools and technologies as needed?
ASSUMPTION: The company values and work style are inferred based on the company's size, focus on customer service, and emphasis on data-driven decision making.
⚠️ Potential Challenges
- Managing customer expectations and ensuring campaign effectiveness in a small team environment
- Adapting to the company's unique culture and work style
- Balancing the technical aspects of CRM marketing with strategic planning and execution
- Keeping up with industry trends and best practices in a rapidly evolving field
ASSUMPTION: These potential challenges are inferred based on the role's responsibilities, the company's size, and the dynamic nature of the marketing industry.
📈 Similar Roles Comparison
- Unlike larger organizations, this role may offer more opportunities for direct client interaction and impact on overall marketing strategy
- In the telecommunications industry, CRM marketing often focuses on customer acquisition and retention, with a strong emphasis on data-driven decision making
- Career progression in this role could lead to senior marketing positions within the company or related industries
ASSUMPTION: This comparison is based on industry trends and the company's size, with an emphasis on the unique opportunities and challenges that come with working in a small team environment.
📝 Sample Projects
- Developing and executing a multi-channel CRM campaign to improve customer retention for a specific client segment
- Conducting A/B testing to optimize email open rates and click-through rates for a promotional campaign
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects are based on the role's responsibilities and the company's focus on customer service and data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer retention and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as sales and customer service?
- What opportunities are there for professional development and growth within the company?
- How does the company ensure that its marketing campaigns comply with data privacy regulations, such as GDPR?
- What is the team's approach to work-life balance, and how does that manifest in the company's culture?
ASSUMPTION: These key questions are designed to provide insight into the company's culture, marketing strategy, and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on CRM marketing and email campaign management
- Prepare examples of successful CRM campaigns you've managed, including metrics and results
- Be ready to discuss your approach to A/B testing and data-driven decision making
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
