📌 Core Information
🔹 Job Title: CRM Marketing Specialist
🔹 Company: GT Business Solutions Ltd
🔹 Location: Ukraine (Remote)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Remote work is not specified, but the role is listed as remote-friendly)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel CRM campaigns to drive customer acquisition, retention, and loyalty
- Managing the end-to-end lifecycle strategy for customers
- Collaborating with cross-functional teams to create seamless customer journeys
- Analyzing campaign performance and optimizing results using A/B testing and analytics
- Ensuring compliance with data privacy regulations
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in CRM marketing and a strong understanding of customer lifecycle management.
📋 Key Responsibilities
✅ Plan, build, and execute multi-channel CRM campaigns to support key business goals
✅ Own the end-to-end lifecycle strategy – from onboarding and engagement to retention and win-back
✅ Segment customer data to deliver personalized and behaviorally relevant communications
✅ Use A/B testing, experimentation, and analytics to continuously optimize campaign performance and channel effectiveness
✅ Collaborate with content, design, data, and product teams to create seamless and impactful customer journeys
✅ Monitor key CRM KPIs and deliver actionable insights and reports to stakeholders
✅ Ensure CRM campaigns are compliant with GDPR, CAN-SPAM, and other data privacy regulations
ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with various teams to achieve campaign goals.
🎯 Required Qualifications
Education: A bachelor's degree in Marketing, Business, or a related field is preferred but not required
Experience: 3+ years of experience as an email marketing specialist or CRM marketing specialist
Required Skills:
- Proven experience with CRM platforms (e.g., HubSpot)
- Experience in email/push notifications/SMS campaign creation, scheduling, and automation workflows
- Knowledge of client list segmentation and database management
- Familiarity with HTML/CSS for email template design and troubleshooting
- Experience with email analytics and reporting tools (open rates, CTR, bounce rates)
- Ability to design and manage email automation workflows, conduct competitor analysis, and develop strategic campaign plans
Preferred Skills:
- Fluency in Ukrainian and/or Russian in addition to English
- Experience with marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Fluency in Ukrainian and/or Russian may be beneficial for this role due to the remote nature of the position and the company's location in Ukraine.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $35,000 and $55,000 USD per year, based on industry standards for a mid-level marketing role in Ukraine. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Attractive remuneration package & welcome package
- Discretionary bonus based on both company and individual performance
- Referral bonus
- Yearly training budget (includes Udemy membership by department)
- Ongoing training opportunities for professional and personal development
- Up to 25 days of holiday leave per year
- Special leave days for personal reasons
- Public holidays as per Chinese Council
- Parental benefits (new fathers: 2 extra paid days off; mothers: 2 hours early daily if working a full 40-hour week and child is under 16)
- Family support (emergency leave for school pickups, attend school activities up to 2 times/year)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GT Business Solutions Ltd operates in the telecommunications industry, providing business mobile phones, sim only, hosted phone systems, broadband, M2M, and CCTV services.
Company Size: The company has 2-10 employees, which means the work environment is likely to be close-knit and collaborative. Applicants can expect to have a significant impact on the company's growth and success.
Founded: The company was founded in 2002 and has since established itself as a leading provider of telecommunications services in the UK.
Company Description:
- The company offers a wide range of telecommunications services tailored to businesses
- They pride themselves on being a one-stop shop for all business communication needs
- The company is committed to providing exceptional customer service and support
Company Specialties:
- Business mobile phones and sim only plans
- Hosted phone systems
- Broadband services
- Machine-to-machine (M2M) communication solutions
- CCTV systems
Company Website: http://gt-business.com/
ASSUMPTION: The company's focus on customer-centricity and comprehensive service offerings may indicate a strong emphasis on customer satisfaction and retention in this role.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in CRM or email marketing.
Reporting Structure: The CRM Marketing Specialist will likely report directly to the Marketing Manager or a similar role within the company.
Work Arrangement: The role is listed as remote-friendly, but the company's headquarters are based in High Wycombe, UK. Applicants should expect some overlap with UK business hours.
Growth Opportunities:
- The company's small size may provide opportunities for rapid career advancement as the company grows
- Applicants with strong performance may have the opportunity to take on additional responsibilities or move into management roles
- The company's focus on training and development may provide opportunities for professional growth and skill development
ASSUMPTION: The company's small size and focus on customer-centricity may provide unique opportunities for growth and impact in this role.
🌍 Location & Work Environment
Office Type: The company's headquarters are based in High Wycombe, UK, but the role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): 141 W Wycombe Rd, High Wycombe, HP11 2LP, GB
Geographic Context:
- The company's headquarters are located in the UK, but the role is open to remote applicants from Ukraine
- The company's small size may result in a more casual and collaborative work environment
- The company's focus on customer-centricity may result in a customer-focused work environment
Work Schedule: The role is full-time, with a standard workweek of 40 hours. The company offers flexible work arrangements, including remote work and special leave days for personal reasons.
ASSUMPTION: The company's small size and focus on customer-centricity may result in a unique and dynamic work environment for the successful applicant.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager or a panel of interviewers
Key Assessment Areas:
- CRM marketing experience and expertise
- Campaign planning and execution skills
- Data analysis and reporting skills
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your CRM marketing experience and relevant skills
- Prepare examples of successful CRM campaigns you've executed in the past
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
ATS Keywords: CRM, marketing automation, email marketing, customer lifecycle, campaign planning, data segmentation, A/B testing, analytics, HTML/CSS, compliance, GDPR
ASSUMPTION: The company's small size and focus on customer-centricity may result in a more personalized and interactive interview process for applicants.
🛠️ Tools & Technologies
- CRM platforms (e.g., HubSpot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- HTML/CSS for email design and troubleshooting
ASSUMPTION: The successful applicant should be comfortable working with a variety of marketing tools and technologies to execute effective CRM campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Integrity
- Accountability
Work Style:
- Customer-focused
- Collaborative
- Adaptable
- Data-driven
- Results-oriented
Self-Assessment Questions:
- Do you have experience working with CRM platforms and executing multi-channel CRM campaigns?
- Are you comfortable working with data and using analytics to optimize campaign performance?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you committed to providing exceptional customer service and support?
ASSUMPTION: The company's focus on customer-centricity and collaboration may indicate a preference for applicants who are customer-focused, team-oriented, and results-driven.
⚠️ Potential Challenges
- The role may require applicants to work with sensitive customer data and ensure compliance with data privacy regulations
- The company's small size may result in a fast-paced and dynamic work environment that requires applicants to be adaptable and flexible
- The role may require applicants to work with limited resources and prioritize their time and efforts effectively
- The company's focus on customer-centricity may result in high expectations for customer satisfaction and retention
ASSUMPTION: The successful applicant should be comfortable working with sensitive data, adapting to change, and prioritizing their time effectively to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to a CRM Marketing Manager, but with a focus on executing campaigns rather than strategic planning and management
- The role is similar to an Email Marketing Specialist, but with a broader focus on customer lifecycle management and multi-channel campaigns
- The role is similar to a Marketing Automation Specialist, but with a focus on CRM campaigns rather than marketing automation tools and processes
ASSUMPTION: Applicants should be aware of the differences between this role and similar roles in the marketing field to ensure they are applying for the right opportunity.
📝 Sample Projects
- Developing and executing a multi-channel CRM campaign to drive customer acquisition and retention
- Analyzing campaign performance data and optimizing results using A/B testing and analytics
- Collaborating with cross-functional teams to create seamless and impactful customer journeys
ASSUMPTION: The successful applicant should be prepared to provide examples of their experience with CRM marketing, campaign planning and execution, and data analysis and reporting.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer-centricity and how it is reflected in this role?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its CRM campaigns, and how will my performance be evaluated?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Applicants should use the interview process to gather information about the company's culture, values, and expectations for the role, as well as to demonstrate their qualifications and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://fxgt.bamboohr.com/careers/267
- Tailor your resume and cover letter to highlight your CRM marketing experience and relevant skills
- Prepare examples of successful CRM campaigns you've executed in the past
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
- Follow up with the company one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
