🔹 Job Title: CRM Marketing Specialist
🔹 Company: Sunday
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, technical proficiency, and strong analytical skills. The ideal candidate will have a proven track record in CRM and marketing automation, with experience leading cross-functional teams.
✅ Implement and manage a CRM tool together with the development team
✅ Design, build, and execute outbound and inbound marketing campaigns using marketing automation tools
✅ Manage and optimize various communication channels, including Line, Whatsapp, Jolly super app notification, email marketing, SMS, and web push
✅ Segment audiences, analyze behavior, and improve database quality through data management
✅ Conduct A/B testing to optimize user experience, conversion rates, and other important campaign metrics
✅ Collaborate with the marketing team and other squads to ensure campaigns run optimally
✅ Analyze digital marketing KPIs, develop scorecards, and report on results to management and stakeholders
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
Education: Bachelor's degree in Business Management, Statistics, Marketing, or related fields. A Master's degree would be a plus.
Experience: Minimum 4-5 years of working experience in CRM or Data Management.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in B2B and B2C marketing operations, marketing automation, and campaign design are strongly encouraged to apply. Familiarity with the insurance industry or InsurTech would be an asset.
Salary Range: Based on industry standards for a Marketing Specialist role in Bangkok, the estimated salary range is THB 60,000 - 100,000 per month. Final compensation will depend on the candidate's experience and qualifications.
Benefits:
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Overtime may be required occasionally to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be adjusted based on the company's policies.
Industry: Sunday operates in the InsurTech industry, focusing on using artificial intelligence and digital platforms to offer personalized insurance products and services.
Company Size: Sunday is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: Sunday was founded in 2017, with a mission to reinvent the entire insurance value chain by offering end-to-end solutions via its partners and proprietary distribution channels.
Company Description:
Company Specialties:
Company Website: www.easysunday.com
ASSUMPTION: Sunday's focus on innovation and personalized customer experiences creates an exciting and challenging work environment for marketing professionals.
Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position in CRM and marketing automation. The ideal candidate will have a proven track record in driving customer engagement and retention through data-driven strategies.
Reporting Structure: The CRM Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including the development team, marketing team, and other squads.
Work Arrangement: This is an on-site position, with standard office hours and occasional overtime as needed.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and take on leadership positions as the company continues to grow.
Office Type: Sunday's office is located in the Silom area of Bangkok, providing a vibrant and dynamic work environment.
Office Location(s): 100/25, North Sathorn Road, Silom, Sathorn Nakorn Tower, 16th floors, Bangkok, Khet Bang Rak 10500, TH
Geographic Context:
Work Schedule: Standard office hours are Monday - Friday, 9:00 AM - 6:00 PM, with occasional overtime as needed.
ASSUMPTION: Sunday's office location in the heart of Bangkok provides employees with easy access to various amenities and attractions, fostering a dynamic and engaging work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: CRM, marketing automation, data management, project management, A/B testing, customer engagement, retention, campaign design, problem-solving, innovation
ASSUMPTION: Sunday's interview process is designed to assess candidates' technical skills, leadership abilities, and cultural fit. Successful candidates will demonstrate a strong understanding of CRM and marketing automation, as well as a data-driven mindset and strategic approach to problem-solving.
ASSUMPTION: The ideal candidate will have experience with CRM and marketing automation tools, as well as familiarity with database management and data visualization tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Sunday's company culture is characterized by innovation, collaboration, and a strong focus on customer-centricity. Successful candidates will demonstrate a strong alignment with these values and a willingness to embrace a dynamic and fast-paced work environment.
ASSUMPTION: The CRM Marketing Specialist role presents unique challenges and opportunities for growth. Successful candidates will be able to balance multiple priorities, adapt to a fast-paced environment, and continuously learn and improve their skills.
ASSUMPTION: The CRM Marketing Specialist role at Sunday is unique in its focus on CRM and marketing automation, providing a challenging and rewarding opportunity for experienced marketing professionals.
ASSUMPTION: The CRM Marketing Specialist will have the opportunity to work on a variety of projects that drive customer engagement, retention, and business growth. These projects will require a strong technical skill set, data-driven mindset, and strategic approach to problem-solving.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's goals and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.