CRM Marketing Specialist

📌 Core Information

🔹 Job Title: CRM Marketing Specialist

🔹 Company: Carnival Corporation

🔹 Location: Miami, Florida, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing effective CRM campaigns to drive customer loyalty and increase revenue
• Analyzing customer data to identify trends and actionable insights for enhanced engagement
• Collaborating with cross-functional teams to optimize marketing strategies and improve CRM systems
• Managing project timelines, resources, and budgets to ensure successful campaign execution

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and effective project management.

📋 Key Responsibilities

✅ Develop and execute CRM marketing campaigns to enhance customer engagement and drive revenue growth

✅ Analyze customer data to identify trends, optimize campaigns, and improve customer segmentation

✅ Collaborate with cross-functional teams to develop innovative solutions and improve CRM strategies

✅ Manage project timelines, resources, and budgets to ensure successful campaign execution and meet business objectives

✅ Negotiate budget estimates with manager and consult on strategic design decisions

✅ Maintain efficient workflow, provide regular project status updates, and liaise with internal departments

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong problem-solving skills and effective communication with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 3 years of experience in marketing communications project management, in either a corporate or agency setting

Required Skills:

• Proven experience in CRM marketing, customer data analysis, and campaign optimization
• Strong project management skills, including scheduling, resource allocation, and budget negotiation
• Excellent analytical skills, with the ability to interpret large datasets and identify trends
• Strong creative skills, with experience in developing innovative marketing strategies
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

Preferred Skills:

• Experience with CRM software and marketing automation tools
• Familiarity with the cruise industry or luxury travel sector
• Bilingual or multilingual skills

ASSUMPTION: Candidates with a strong background in CRM marketing, project management, and data analysis will be well-suited for this role. Familiarity with the cruise industry or relevant marketing tools is a plus.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on industry standards for a Marketing Specialist with 3-5 years of experience in the travel industry)

Benefits:

• Health benefits, including medical, dental, and vision plans
• Employee Assistance Program and other mental health resources
• Company-paid term life insurance and disability coverage
• 401(k) plan with company match
• Employee Stock Purchase plan
• Paid time off, including holidays, vacation time, and sick time
• Complementary stand-by cruises, employee discounts on confirmed cruises, and special rates for family and friends
• Personal and professional learning and development resources, including tuition reimbursement

Working Hours: Full-time position, typically working Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level. Actual compensation may vary based on factors such as performance, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements. Carnival Corporation is the largest global cruise company, operating a portfolio of world-class cruise lines and a fleet of over 90 ships. The company visits more than 800 ports around the world and accounts for nearly 40% of the overall cruise market globally.

Company Size: 10,001+ employees. As a large corporation, Carnival offers extensive resources and opportunities for career growth and development.

Founded: Carnival Corporation was founded in 1972 and has since grown to become the world's largest travel leisure company.

Company Description:

• Carnival Corporation & plc is the largest global cruise company, with a portfolio of world-class cruise lines and a fleet of over 90 ships
• The company visits more than 800 ports around the world and accounts for nearly 40% of the overall cruise market globally
• In 2024, the company's talented workforce of over 160,000 team members from 150 countries delivered unforgettable happiness to approximately 13.5 million guests

Company Specialties:

• Cruise line operations and management
• Global travel and tourism
• Luxury hospitality and customer experience

Company Website: http://www.carnivalcorp.com

ASSUMPTION: Carnival Corporation's extensive global presence and diverse portfolio of cruise lines offer unique opportunities for career growth and development within the travel and tourism industry.

📊 Role Analysis

Career Level: Mid-level marketing specialist role, reporting directly to the Manager, CRM Marketing

Reporting Structure: This role reports directly to the Manager, CRM Marketing, and collaborates with cross-functional teams, including marketing, sales, and IT

Work Arrangement: On-site, full-time position, with some flexibility for remote work based on project demands

Growth Opportunities:

• Advancement to a senior marketing role within the CRM team or another department
• Expansion of responsibilities to include additional marketing channels or campaigns
• Opportunities to work on international projects or with global teams

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing, with opportunities to gain experience in various aspects of CRM marketing and collaborate with global teams.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 3655 NW 87th Avenue, Miami, FL 33178, US

Geographic Context:

• Miami, Florida, is a vibrant, multicultural city with a strong focus on tourism and international business
• The city offers a diverse range of cultural attractions, entertainment options, and outdoor activities
• Miami has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for project demands

ASSUMPTION: The Miami office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development within the travel and tourism industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Creativity and strategic planning
• Communication and collaboration skills
• Industry knowledge and CRM marketing experience

Application Tips:

• Highlight relevant experience in CRM marketing, project management, and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful CRM campaigns or projects you've worked on, demonstrating your ability to drive customer engagement and revenue growth

ATS Keywords: CRM marketing, customer data analysis, campaign optimization, project management, marketing strategy, customer segmentation, data-driven decision making, budget negotiation, cross-functional collaboration

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' problem-solving skills, creativity, and industry knowledge.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Microsoft Dynamics, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, HubSpot, or Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
• Project management software (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with CRM software, marketing automation tools, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Safety: Prioritizing the safety and security of guests and team members
• Excellence: Striving for the highest standards in all aspects of the business
• Innovation: Encouraging creativity and continuous improvement
• Fun: Fostering a positive, enjoyable work environment

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working with large datasets and using data analysis tools to identify trends and insights?
• Do you have a proven track record of driving customer engagement and revenue growth through effective CRM marketing campaigns?

ASSUMPTION: Candidates who align with Carnival Corporation's core values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with large datasets and complex CRM systems
• Collaborating with cross-functional teams and stakeholders with varying priorities and expectations
• Adapting to changes in marketing strategies, customer preferences, and industry trends

ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to work effectively with diverse teams and stakeholders.

📈 Similar Roles Comparison

• Compared to other CRM marketing roles, this position places a greater emphasis on project management and cross-functional collaboration
• Within the cruise industry, this role offers unique opportunities to work on global marketing campaigns and collaborate with international teams
• Career progression in this role may involve expanding responsibilities to include additional marketing channels or advancing to a senior marketing position

ASSUMPTION: This role offers a unique blend of CRM marketing, project management, and cross-functional collaboration, with opportunities for career growth and development within the travel and tourism industry.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to improve customer engagement and drive bookings for a specific cruise itinerary
• Analyzing customer data to identify trends and optimize customer segmentation for a loyalty program
• Collaborating with the IT department to resolve technical issues with the CRM system and improve overall system performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, including CRM marketing, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the CRM marketing department?
• How does this role contribute to the overall marketing strategy and business objectives of the company?
• What opportunities are there for professional development and growth within the CRM marketing team or the company as a whole?
• How does Carnival Corporation support work-life balance for its employees?
• What are the most significant challenges facing the CRM marketing team in the coming year, and how can this role help address them?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://eicl.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CORP/job/10886
• Tailor your resume and cover letter to highlight your relevant experience in CRM marketing, project management, and data analysis
• Prepare examples of successful CRM campaigns or projects you've worked on, demonstrating your ability to drive customer engagement and revenue growth
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.