📌 Core Information
🔹 Job Title: B2B Marketing & CRM Activation Internship
🔹 Company: Accor
🔹 Location: Issy-les-Moulineaux, Île-de-France, France
🔹 Job Type: Full-time, Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Digital Marketing team in creating and gathering content for B2B newsletters
- Increasing Accor's awareness as the expert for B2B solutions in hospitality
- Collaborating with external marketing agencies and managing creative and delivery processes
- Gaining hands-on experience in digital marketing, content creation, and CRM activation
ASSUMPTION: This internship is designed to provide a comprehensive introduction to B2B marketing and CRM activation within the hospitality industry.
📋 Key Responsibilities
✅ Creating new content, including image selection and resizing, as well as copywriting
✅ Gathering content from various teams and adapting it to the B2B audience
✅ Integrating content into newsletters and e-cards using Salesforce Pardot
✅ Collaborating with external marketing agencies to manage briefing, delivery, and proofreading processes
ASSUMPTION: The role may involve multitasking, working under pressure, and a trial-and-error mentality to succeed in this dynamic environment.
🎯 Required Qualifications
Education: Degree in Sales, Tourism, or Marketing
Experience: Any experience as a marketing coordinator or above, or in sales communication and trademarketing
Required Skills:
- Good communication skills in writing and spoken English
- Fluent level of English spoken and written, with additional languages being a plus
- Excellent organization skills and the ability to multitask and work under pressure
- Proactive and autonomous with a trial-and-error mentality
- Digital native with the ability to understand the back office of technical platforms
- Team worker with experience using marketing tools such as CANVAS, Powerpoint, WordPress, or other CMS
Preferred Skills:
- Experience with Salesforce Pardot
- Knowledge of the hospitality industry
ASSUMPTION: While not explicitly stated, having a basic understanding of CRM systems and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: As an internship, this position may not offer a salary. However, interns may receive a stipend or other forms of compensation, such as academic credit or professional development opportunities.
Benefits:
- Training and professional development opportunities
- Potential for academic credit, depending on the intern's institution
- Exposure to the hospitality industry and Accor's global network
Working Hours: Full-time, with a 6-month duration
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the hospitality and marketing sectors.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury hotels and resorts
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1907, with a rich history and established brand presence
Company Description:
- Accor is a global hospitality company with a presence in captivating destinations worldwide
- Each property is a unique reflection of its surroundings, offering old-world sophistication reimagined for today
- Accor is committed to making its community a better place, celebrating and connecting its past, present, and future
Company Specialties:
- Hotel and resort management
- Luxury accommodation
- Spa and wellness facilities
- Food and beverage services
Company Website: https://www.fairmont.com
ASSUMPTION: Accor's extensive global network and diverse portfolio of brands provide interns with numerous opportunities for growth and learning.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Digital Marketing team and collaborate with various departments, including B2C marketing, brand marketing, and loyalty teams
Work Arrangement: On-site, with a 6-month duration
Growth Opportunities:
- Developing a strong understanding of B2B marketing and CRM activation within the hospitality industry
- Gaining hands-on experience in content creation, marketing automation, and collaboration with external agencies
- Potential for academic credit or professional development opportunities
ASSUMPTION: This internship offers a unique opportunity to gain practical experience and build a professional network within the hospitality industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Issy-les-Moulineaux, Île-de-France, France
Geographic Context:
- Issy-les-Moulineaux is a suburb of Paris, offering a mix of urban and suburban living
- The area is well-connected by public transportation, with easy access to central Paris
- Accor's headquarters is located in a modern business park, providing a professional work environment
Work Schedule: Full-time, with a 6-month duration
ASSUMPTION: The work environment at Accor's headquarters is dynamic, multicultural, and offers numerous opportunities for professional growth and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Digital Marketing team
- Background check and onboarding
Key Assessment Areas:
- Communication skills, both written and verbal
- Creativity and adaptability
- Understanding of marketing principles and digital platforms
- Ability to work autonomously and in a team environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
- Demonstrate your understanding of B2B marketing and CRM activation within the hospitality industry
- Showcase your creativity, adaptability, and enthusiasm for learning
ATS Keywords: B2B marketing, CRM activation, content creation, copywriting, image selection, marketing automation, Salesforce Pardot, hospitality industry, internship
ASSUMPTION: The application process for this internship may vary depending on the specific needs and preferences of the hiring manager and the Digital Marketing team.
🛠️ Tools & Technologies
- Salesforce Pardot
- Marketing tools such as CANVAS, Powerpoint, WordPress, or other CMS
- CRM systems and marketing automation tools
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for this internship.
👔 Cultural Fit Considerations
Company Values:
- Celebrating life's moments
- Effortless elegance
- Connecting past, present, and future
Work Style:
- Dynamic and multicultural work environment
- Collaborative and team-oriented approach
- Focus on professional growth and learning
Self-Assessment Questions:
- Do you thrive in a dynamic and multicultural work environment?
- Are you a strong communicator, both written and verbal?
- Are you adaptable, creative, and eager to learn?
ASSUMPTION: Accor values diversity, inclusion, and collaboration, fostering a work environment that encourages professional growth and learning.
⚠️ Potential Challenges
- Managing multiple tasks and working under pressure
- Adapting to a new work environment and team dynamics
- Gaining a deep understanding of the hospitality industry and Accor's unique brand identity
- Balancing internship responsibilities with academic commitments
ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- This internship is unique in its focus on B2B marketing and CRM activation within the hospitality industry
- Similar roles may include marketing coordinator, content creator, or marketing assistant positions within the hospitality sector
- This internship offers a comprehensive introduction to the hospitality industry and Accor's global network
ASSUMPTION: While there may be similarities with other marketing roles, this internship offers a unique opportunity to gain hands-on experience in B2B marketing and CRM activation within the hospitality industry.
📝 Sample Projects
- Creating and gathering content for B2B newsletters to increase Accor's awareness as the expert for B2B solutions in hospitality
- Managing the creative and delivery processes with external marketing agencies
- Integrating content into newsletters and e-cards using Salesforce Pardot
ASSUMPTION: These projects are designed to provide interns with practical experience in B2B marketing and CRM activation within the hospitality industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship during the first 30, 60, and 90 days?
- How does this internship fit into Accor's overall marketing strategy and goals?
- What opportunities are there for professional growth and learning within the Digital Marketing team and Accor more broadly?
- How does Accor support interns in balancing their academic commitments with their internship responsibilities?
- What are the most important qualities and skills for success in this internship?
ASSUMPTION: These questions are designed to help interns better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
- Prepare for your interview by researching Accor, the hospitality industry, and B2B marketing principles
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
