📌 Core Information
🔹 Job Title: CRM Marketing Specialist
🔹 Company: GT Business Solutions Ltd
🔹 Location: Estonia (Remote)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (Estonia)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel CRM campaigns to drive customer acquisition, retention, and loyalty
- Managing end-to-end lifecycle strategy, from onboarding to retention and win-back
- Collaborating with cross-functional teams to create seamless customer journeys
- Analyzing campaign performance and providing actionable insights to stakeholders
- Ensuring compliance with data privacy regulations such as GDPR
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Plan, build, and execute multi-channel CRM campaigns that support key business goals
✅ Own the end-to-end lifecycle strategy – from onboarding and engagement to retention and win-back
✅ Segment customer data to deliver personalized and behaviorally relevant communications
✅ Use A/B testing, experimentation, and analytics to continuously optimize campaign performance and channel effectiveness
✅ Collaborate with content, design, data, and product teams to create seamless and impactful customer journeys
✅ Monitor key CRM KPIs and deliver actionable insights and reports to stakeholders
✅ Ensure CRM campaigns are compliant with GDPR, CAN-SPAM, and other data privacy regulations
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience as an email marketing specialist or CRM marketing specialist
Required Skills:
- Proven experience with CRM platforms (e.g., HubSpot)
- Hands-on experience with email/push notifications/SMS campaign creation, scheduling, and automation workflows
- Knowledge of client list segmentation and database management
- Familiarity with HTML/CSS for email template design and troubleshooting
- Experience with email analytics and reporting tools (open rates, CTR, bounce rates)
- Ability to design and manage email automation workflows, conduct competitor analysis, and develop strategic campaign plans
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's global presence.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated, based on industry standards for mid-senior level marketing roles in Estonia)
Benefits:
- Attractive remuneration package & welcome package
- Discretionary bonus based on both company and individual performance
- Referral bonus
- Yearly training budget (includes Udemy membership by department)
- Ongoing training opportunities for professional and personal development
- Up to 25 days of holiday leave per year
- Special leave days for personal reasons
- Public holidays as per Estonian Council
- Parental benefits (new fathers: 2 extra paid days off; mothers: up to 2 hours early daily if working a full 40-hour week and child is under 16)
- Family support (emergency leave for school pickups, attend school activities up to 2 times/year)
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Estonia. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: Small (2-10 employees) - This means the company is likely to have a flat hierarchy, offering more opportunities for direct impact and growth.
Founded: 2002 - GT Business Solutions has been established for over two decades, indicating stability and experience in the market.
Company Description:
- GT Business Solutions offers a range of telecommunication services, including business mobile phones, SIM-only plans, hosted phone systems, broadband, M2M, and CCTV
- The company prides itself on being a one-stop telecommunication provider
- GT Business Solutions operates with a focus on communication and customer satisfaction
Company Specialties:
- Business mobile phones and SIM-only plans
- Hosted phone systems
- Broadband services
- Machine-to-machine (M2M) communication
- CCTV systems
Company Website: gt-business.com
ASSUMPTION: As a small company, GT Business Solutions may offer more opportunities for growth and career advancement compared to larger organizations.
📊 Role Analysis
Career Level: Mid-Senior level - This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
Reporting Structure: The CRM Marketing Specialist will likely report directly to the Marketing Manager or Head of Marketing, with cross-functional collaboration with various teams.
Work Arrangement: On-site with remote work options available - While the role is primarily on-site, GT Business Solutions offers flexible working hours and remote work options, allowing for a better work-life balance.
Growth Opportunities:
- As a small company, there may be opportunities for career advancement and taking on more responsibilities as the company grows
- With a focus on data-driven decision making, there may be opportunities to move into more strategic or analytical roles
- The company's global presence may offer opportunities for international travel or relocation
ASSUMPTION: Given the company's size and focus on customer satisfaction, there may be opportunities for the CRM Marketing Specialist to have a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: On-site with remote work options - While the role is primarily on-site, GT Business Solutions offers flexible working hours and remote work options, allowing for a better work-life balance.
Office Location(s): High Wycombe, UK (with remote work options available)
Geographic Context:
- High Wycombe is located in Buckinghamshire, England, approximately 29 miles west-northwest of Charing Cross in London
- The town is known for its furniture-making industry and has a population of around 125,000 people
- The area offers a mix of urban and rural living, with easy access to London and the surrounding countryside
Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: The remote work options available may be particularly appealing to candidates who value work-life balance and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager or relevant team members
Key Assessment Areas:
- Marketing and CRM campaign strategy and execution
- Data analysis and interpretation skills
- Cross-functional collaboration and project management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and CRM campaign experience
- Include specific examples of your data analysis and interpretation skills
- Demonstrate your ability to work collaboratively and manage projects effectively
- Showcase your understanding of the company's mission and values, and how your skills and experience align with them
ATS Keywords: CRM, marketing campaigns, customer acquisition, retention, segmentation, A/B testing, analytics, email marketing, HTML/CSS, GDPR compliance
ASSUMPTION: As a small company, the interview process may be more personal and less formal than larger organizations, allowing for more direct interaction with hiring managers and team members.
🛠️ Tools & Technologies
- CRM platforms (e.g., HubSpot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Communication - GT Business Solutions prides itself on being a one-stop telecommunication provider, with a focus on effective communication with customers and clients
- Customer satisfaction - The company prioritizes customer satisfaction and aims to provide high-quality products and services
- Innovation - GT Business Solutions seeks to stay ahead of the curve in the ever-evolving telecommunications industry, offering cutting-edge products and services
Work Style:
- Collaborative - The CRM Marketing Specialist will work closely with various teams to create seamless customer journeys
- Data-driven - The role requires a strong focus on data-driven decision making, with a emphasis on analytics and performance metrics
- Adaptable - As a small company, GT Business Solutions may require employees to take on new responsibilities and adapt to change as needed
Self-Assessment Questions:
- Do you have experience with CRM platforms and email marketing tools?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have strong data analysis and interpretation skills?
- Are you adaptable and able to take on new responsibilities as needed?
ASSUMPTION: As a small company, GT Business Solutions may place a higher emphasis on cultural fit and alignment with company values compared to larger organizations.
⚠️ Potential Challenges
- As a small company, there may be limited resources and budget for marketing campaigns, requiring the CRM Marketing Specialist to be creative and strategic in their approach
- The role may require the CRM Marketing Specialist to wear multiple hats and take on additional responsibilities as needed
- As the company grows, the CRM Marketing Specialist may face increased pressure to scale campaigns and meet growing demand
- The company's global presence may present unique challenges in terms of time zones and cultural differences
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for the CRM Marketing Specialist to have a significant impact on the company's growth and success.
📈 Similar Roles Comparison
- Compared to other CRM Marketing Specialist roles, this position may offer more opportunities for cross-functional collaboration and direct impact on the company's growth and success
- As a small company, GT Business Solutions may offer a more personal and less formal work environment compared to larger organizations
- This role may offer opportunities for career advancement and growth as the company expands
ASSUMPTION: Given the company's size and focus on customer satisfaction, this role may be particularly appealing to candidates who value a personal and collaborative work environment and the opportunity to make a significant impact on the company's success.
📝 Sample Projects
- Developing and executing a multi-channel CRM campaign to drive customer acquisition and retention
- Conducting A/B testing and analysis to optimize campaign performance and channel effectiveness
- Collaborating with cross-functional teams to create seamless and impactful customer journeys
- Monitoring key CRM KPIs and delivering actionable insights and reports to stakeholders
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects and campaigns may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company's marketing efforts, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what KPIs are most important?
- What is the company's approach to data privacy and compliance, particularly with regard to GDPR?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and its priorities, but candidates should also feel free to ask their own questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://fxgt.bamboohr.com/careers/269
- Tailor your resume and cover letter to highlight your relevant marketing and CRM campaign experience
- Prepare for the interview by researching the company's marketing strategy and priorities
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
