📌 Core Information
🔹 Job Title: CRM & Marketing Technology Analyst (f/m/d)
🔹 Company: Patagonia
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing & Technology
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing Patagonia's marketing tech stack
- Ensuring effective use of customer data across the organization
- Collaborating with various teams to support customer acquisition and retention efforts
- Driving adoption of customer data through workshops and demos
ASSUMPTION: This role requires a strong technical background in marketing technology and data management, as well as excellent communication skills to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Own the day-to-day operation and continuous evolution of Patagonia’s Customer Data Platform (CDP)
✅ Create and manage a CDP technical roadmap based on business needs
✅ Partner with internal teams on data standardization and governance efforts for customer data
✅ Support the requirements gathering and development of data models that enable customer analytics and insights
✅ Drive adoption of customer data across the organization through workshops and demos
✅ Manage and optimize marketing technologies, ensuring seamless data integration with existing systems
✅ Support A/B testing and experimentation for both paid media and CRM campaigns
✅ Maintain attribution models and ensure accurate reporting of digital marketing performance
✅ Ensure GDPR compliance across all marketing technologies
ASSUMPTION: This role involves a mix of technical tasks, stakeholder management, and data analysis, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Data Science, Computer Science)
Experience: 5+ years of experience in hands-on CDP & marketing stack technical management
Required Skills:
- Strong hands-on experience with CRM platforms (Amperity, Salesforce, etc.) and marketing automation tools (Klaviyo, Salesforce Marketing Cloud, Braze, or similar)
- Experience with Snowflake; familiarity with DBT and PowerBI (or other data visualization tools)
- Experience with Google Tag Manager, GA4 and social media ad platforms (Google Ads, Microsoft Ads, Pinterest, Snapchat, Reddit)
- Good understanding of GDPR and data compliance requirements
- Fluency in English
Preferred Skills:
- Familiarity with marketing attribution reporting tools (Measured, Billy Grace or similar)
- Experience with SQL, including writing queries, managing databases, and optimizing performance
- Fluency in other languages
ASSUMPTION: Given the role's focus on data management and marketing technology, a strong technical background is essential. However, excellent communication skills are also crucial for collaborating with various teams.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a similar role in Amsterdam)
Benefits:
- Hybrid work model (2 days remote)
- Competitive benefits package (details available on the company's careers website)
- Opportunity to work for a company committed to environmental activism and social responsibility
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a similar role in Amsterdam. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically outdoor apparel and gear
Company Size: Large (1,001-5,000 employees)
Founded: 1973, in Ventura, California
Company Description:
- Patagonia is an outdoor apparel company committed to environmental activism and social responsibility
- The company donates 1% of sales annually to environmental organizations
- Patagonia is a certified B-Corporation, meeting high standards of social and environmental performance, transparency, and accountability
Company Specialties:
- Sustainable and ethical business practices
- High-quality outdoor apparel and gear
- Environmental activism and advocacy
Company Website: eu.patagonia.com
ASSUMPTION: Patagonia's commitment to environmental activism and social responsibility is a significant aspect of its company culture and may influence the work environment and expectations for this role.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and skills
Reporting Structure: This role may report to the Head of Marketing Technology or a similar position
Work Arrangement: Hybrid (2 days remote, 3 days on-site in Amsterdam)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing technology team
- Opportunity to work on high-impact projects that support Patagonia's environmental mission
- Possibility to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: Given Patagonia's commitment to environmental activism, candidates passionate about sustainability may find this role particularly appealing and have opportunities to contribute to the company's mission.
🌍 Location & Work Environment
Office Type: Urban office in Amsterdam
Office Location(s): Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong focus on sustainability and innovation
- The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a thriving job market
- Amsterdam is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely up to 3 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the team
- Final interview with the hiring manager or a senior team member
Key Assessment Areas:
- Technical skills in marketing technology and data management
- Problem-solving and analytical skills
- Communication and collaboration skills
- Alignment with Patagonia's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Be prepared to discuss your experience with marketing technology and data management in detail
- Demonstrate your passion for Patagonia's mission and commitment to environmental activism
ATS Keywords: CRM, marketing technology, data management, customer data platform, GDPR, data compliance, marketing automation, A/B testing, attribution reporting, Google Tag Manager, GA4, social media ad platforms
ASSUMPTION: Given Patagonia's commitment to diversity, equity, and inclusion, candidates from underrepresented groups are encouraged to apply and may find the application process supportive and welcoming.
🛠️ Tools & Technologies
- CRM platforms (Amperity, Salesforce, etc.)
- Marketing automation tools (Klaviyo, Salesforce Marketing Cloud, Braze, or similar)
- Snowflake
- DBT and PowerBI (or other data visualization tools)
- Google Tag Manager, GA4, and social media ad platforms (Google Ads, Microsoft Ads, Pinterest, Snapchat, Reddit)
- Marketing attribution reporting tools (Measured, Billy Grace or similar)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis
- Not bound by convention, we are always seeking new ideas and ways to improve the world for our customers
- Our success is measured by our impact on the planet, not just our bottom line
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and open communication
- Results-driven, with a strong emphasis on data-informed decision-making
- Flexible and adaptable, with a willingness to take on new challenges and learn continuously
Self-Assessment Questions:
- How do you align with Patagonia's mission and values, and how would you contribute to our environmental activism?
- How comfortable are you working in a hybrid environment, collaborating with both on-site and remote team members?
- How do you approach learning new tools and technologies, and how have you adapted to changes in your previous roles?
ASSUMPTION: Candidates who share Patagonia's commitment to environmental activism and social responsibility, and who are comfortable working in a collaborative, data-driven environment, may find this role particularly appealing.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the latest marketing technology trends and tools
- Ensuring data accuracy and compliance in a complex, evolving environment
- Adapting to a hybrid work arrangement and maintaining effective communication with remote team members
ASSUMPTION: These challenges can be overcome with strong communication skills, a proactive approach to problem-solving, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Technology Manager or Marketing Data Analyst position, but with a stronger focus on customer data management and a commitment to environmental activism
- Unlike similar roles in other industries, this position requires a deep understanding of Patagonia's mission and values, as well as a passion for sustainability and social responsibility
- Career progression may involve taking on more responsibilities within the marketing technology team or exploring opportunities in related fields, such as data science or analytics
ASSUMPTION: Candidates with experience in similar roles in the retail or e-commerce industries may find this position particularly appealing, given Patagonia's unique commitment to environmental activism and social responsibility.
📝 Sample Projects
- Developing and implementing a new customer data model to support improved analytics and insights
- Optimizing marketing automation workflows to improve campaign performance and customer engagement
- Conducting a comprehensive audit of marketing technologies to ensure GDPR compliance and identify opportunities for improvement
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the CRM & Marketing Technology Analyst, and demonstrate the importance of strong technical skills and a data-driven approach to problem-solving.
❓ Key Questions to Ask During Interview
- How does this role support Patagonia's mission and environmental activism efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing technology team collaborate with other departments, such as sales, customer service, and product development?
- What opportunities are there for professional growth and development within the marketing technology team and Patagonia more broadly?
- How does Patagonia support work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: These questions demonstrate a candidate's interest in Patagonia's mission, commitment to their role, and long-term career growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://patagonia.hirehive.com/crm-marketing-technology-analyst-fmd-amsterdam-5GmDsO
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare for a technical assessment or case study, focusing on your marketing technology and data management skills
- Research Patagonia's mission, values, and commitment to environmental activism, and be prepared to discuss how you align with these aspects during the interview process
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
