CRM und Marketing Automation Manager (m/w/d)

📌 Core Information - Job Title: CRM und Marketing Automation Manager (m/w/d) - Company: made2GROW GmbH - Location: Cologne, North Rhine-Westphalia, Germany - Job Type: Full-time - Category: Marketing & Advertising - Date Posted: April 22, 2025 - Experience Level: Intermediate (2-5 years) - Remote Status: Remote OK (similar time zone) 🚀 Job Overview Key aspects of this role include: - Managing and optimizing customer relationship management (CRM) systems - Implementing and managing marketing automation processes - Analyzing and reporting on campaign performance and CRM data - Onboarding new customers and providing CRM training ASSUMPTION: This role requires a strong background in CRM and marketing automation, with a focus on data-driven decision making and process optimization. 📋 Key Responsibilities ✅ CRM Management: - Analyze and optimize existing customer databases using available data and logic - Create and manage new CRM accounts, including complex data imports and corporate design implementation ✅ Marketing Automation: - Plan, execute, and analyze email marketing campaigns using various tools (e.g., Mailchimp) - Implement A/B testing strategies to optimize campaign performance ✅ Customer Onboarding: - Onboard new customers and provide training on the chosen CRM system ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on implementation. Strong problem-solving skills and attention to detail are essential. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) - Experience: 3-5 years of experience in CRM management, with a focus on HubSpot or similar platforms - Required Skills: - Proficient in CRM management and marketing automation - Strong data analysis skills, including experience with data manipulation tools (e.g., Python) - Experience with email marketing tools (e.g., Mailchimp) - Familiarity with process optimization tools (e.g., Zapier) - Proficiency in WordPress, Typo3, HubSpot CMS, or similar content management systems - Fluent German and business-level English - Preferred Skills: - Experience with reporting tools (e.g., Google Data Studio) - Familiarity with integrating various tools (e.g., CRM, finance, eCommerce) ASSUMPTION: Candidates with experience in the advertising industry or working with complex B2B clients may find this role particularly suitable. 💰 Compensation & Benefits - Salary Range: €40,000 - €60,000 per year (based on experience and industry standards for the role and location) - Benefits: - Self-actualization and development opportunities - Modern software and hardware - Work from anywhere (similar time zone) - 4-day work week possible - Free breakfast and drinks - Quarterly profit sharing - Flexible working hours - Job ticket possible - Meaningful projects - Working Hours: 40 hours per week, with flexible scheduling ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Final compensation will be determined based on the candidate's qualifications and the company's internal policies. 📌 Applicant Insights 🔍 Company Context - Industry: Advertising Services - Company Size: 2-10 employees - Founded: 2017 - Company Description: - made2GROW is a digital agency and official HubSpot Platinum Partner, specializing in SEO and performance marketing for complex B2B clients - They focus on knowledge transfer and minimizing agency dependency - Company Specialties: - Inbound marketing, conversion rate optimization, marketing automation, search engine advertising, search engine optimization, social advertising, web analytics, web design, and online marketing coaching - Company Website: made2grow.de ASSUMPTION: made2GROW's focus on complex B2B clients and data-driven decision making may appeal to candidates with relevant experience in the advertising industry. 📊 Role Analysis - Career Level: Intermediate (2-5 years of experience) - Reporting Structure: This role reports directly to the management team at made2GROW - Work Arrangement: Remote OK (similar time zone), with the option for a 4-day work week - Growth Opportunities: - Develop expertise in HubSpot and related tools - Gain experience in managing marketing automation processes - Contribute to the growth and success of made2GROW as a company ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and advertising industry. 🌍 Location & Work Environment - Office Type: Flexible, with the option to work remotely - Office Location(s): Cologne, North Rhine-Westphalia, Germany - Geographic Context: - Cologne is the fourth-largest city in Germany, with a vibrant cultural scene and a strong economy - The city is home to several major industries, including advertising and marketing - Work Schedule: Flexible, with the option for a 4-day work week ASSUMPTION: Candidates should be comfortable working in a flexible, remote-friendly environment and be able to manage their time effectively. 💼 Interview & Application Insights - Typical Process: 1. Online application and resume screening 2. Phone or video screening 3. On-site or virtual interview with the hiring manager and team members 4. Final interview with the CEO or founder - Key Assessment Areas: - CRM and marketing automation skills - Data analysis and problem-solving abilities - Cultural fit and alignment with made2GROW's values - Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills 2. Prepare examples of your CRM and marketing automation work to discuss during the interview 3. Research made2GROW's company culture and be prepared to discuss how your values align with theirs - ATS Keywords: CRM, marketing automation, data analysis, email marketing, process optimization, HubSpot, Mailchimp, Zapier, Python, German, English ASSUMPTION: Applicants should be prepared to demonstrate their technical skills and cultural fit throughout the interview process. 🛠️ Tools & Technologies - CRM platforms (e.g., HubSpot) - Email marketing tools (e.g., Mailchimp) - Process optimization tools (e.g., Zapier) - Content management systems (e.g., WordPress, Typo3, HubSpot CMS) - Data manipulation tools (e.g., Python) - Reporting tools (e.g., Google Data Studio) ASSUMPTION: Candidates should have experience with the listed tools and be open to learning new technologies as needed. 👔 Cultural Fit Considerations - Company Values: - Self-actualization and development - Modern software and hardware - Flexible work arrangements - Meaningful projects - Work Style: - Data-driven and results-oriented - Collaborative and team-focused - Adaptable and open to learning new tools and processes - Self-Assessment Questions: 1. How do you approach continuous learning and self-improvement in your role? 2. How do you balance working independently and collaborating with a team? 3. How do you adapt to new tools and technologies in your work? ASSUMPTION: Candidates should be able to demonstrate their alignment with made2GROW's values and work style throughout the interview process. ⚠️ Potential Challenges - Balancing multiple responsibilities and priorities - Managing remote work and communication with team members - Adapting to a fast-paced, dynamic work environment ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to a flexible work environment. 📈 Similar Roles Comparison - CRM Manager: Focuses primarily on CRM management and may have less responsibility for marketing automation and campaign execution - Marketing Automation Specialist: Focuses primarily on marketing automation and may have less responsibility for CRM management and customer onboarding - Marketing Manager: Oversees a broader range of marketing activities, including CRM and marketing automation, but may have less technical responsibility for day-to-day implementation ASSUMPTION: This role offers a unique blend of CRM management, marketing automation, and customer onboarding responsibilities, making it distinct from similar roles in the industry. 📝 Sample Projects - Implementing and optimizing a new CRM system for a B2B client - Executing a targeted email marketing campaign to drive lead generation and customer engagement - Onboarding a new client to a CRM system and providing training and support to their team - Analyzing CRM data to identify trends and opportunities for process improvement ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the company's marketing efforts in the next year? - How does the team collaborate and communicate to ensure successful campaign execution? - What opportunities are there for professional growth and development within the company? - How does the company support work-life balance for its employees? - What is the company's approach to data privacy and security, particularly with regard to CRM management? ASSUMPTION: These questions help applicants better understand the company's culture, priorities, and expectations for the role. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Apply Now 2. Tailor your resume and cover letter to highlight your relevant experience and skills 3. Prepare examples of your CRM and marketing automation work to discuss during the interview 4. Research made2GROW's company culture and be prepared to discuss how your values align with theirs 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.