CRO Marketing Specialist (Freelancer)

📌 Core Information

🔹 Job Title: CRO Marketing Specialist (Freelancer)

🔹 Company: Averi

🔹 Location: United States (Remote)

🔹 Job Type: Freelance

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (U.S. residents only)

🚀 Job Overview

Key aspects of this role include:

• Optimizing funnels and enhancing conversion rates for various brands
• Implementing data-driven strategies to test smarter and scale faster
• Collaborating with Averi's AI platform and expert marketplace
• Working with a diverse range of clients and projects

ASSUMPTION: This role requires a high level of expertise in CRO and a proven track record of driving results for clients.

📋 Key Responsibilities

✅ Conduct conversion audits and develop strategies to improve funnel performance

✅ Design and execute A/B and multivariate tests to optimize landing pages and funnels

✅ Analyze funnel data and performance to identify bottlenecks and opportunities

✅ Utilize heatmaps, session recordings, and user behavior insights to inform optimization decisions

✅ Create experimentation roadmaps to guide long-term testing and optimization efforts

✅ Collaborate with Averi's AI platform and expert marketplace to deliver tailored solutions for clients

ASSUMPTION: Responsibilities may vary depending on the specific needs and projects of each client.

🎯 Required Qualifications

Education: Not specified (5+ years of experience required)

Experience: At least 5 years of relevant experience in CRO, with a strong focus on funnel optimization, A/B testing, and data analysis

Required Skills:

• Expertise in conversion audit & strategy
• Proficient in A/B & multivariate testing
• Strong landing page optimization skills
• Familiarity with funnel diagnostics & performance analysis
• Experience with heatmaps, session recordings, and user behavior insights
• Ability to create experimentation roadmaps
• Proficiency in tools such as Google Optimize, VWO, Optimizely, Hotjar, etc.

Preferred Skills:

• Experience working with AI-driven marketing platforms
• Strong communication and project management skills
• Ability to work independently and manage multiple projects

ASSUMPTION: Applicants should have a proven track record of driving results and a strong portfolio showcasing their work.

💰 Compensation & Benefits

Salary Range: $80,000 - $150,000 per year (based on experience and project volume)

Benefits:

• Flexible work schedule
• Access to Averi's expert marketplace and AI platform
• Opportunity to work with a diverse range of clients and projects

Working Hours: Flexible, with a typical workweek of 40 hours

ASSUMPTION: Compensation and benefits may vary depending on the specific projects and clients assigned.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to mid-size company, offering a dynamic and agile work environment)

Founded: 2024 (Relatively new company, focused on growth and innovation)

Company Description:

• AI-powered marketing management platform
• Combines proprietary AI models for marketing strategy and content creation
• Includes a built-in ecosystem of vetted human experts
• Offers a seamless experience for managing entire growth operations

Company Specialties:

• SaaS
• Marketing
• Artificial Intelligence

Company Website: https://www.averi.ai

ASSUMPTION: Averi's focus on AI and expert collaboration may result in a fast-paced and innovative work environment.

📊 Role Analysis

Career Level: Mid to senior-level role, requiring significant expertise and experience in CRO

Reporting Structure: Freelance role, reporting directly to Averi's clients and collaborating with Averi's AI platform and expert marketplace

Work Arrangement: Remote, with flexibility to manage your own schedule and workload

Growth Opportunities:

• Expanding your skillset and expertise through diverse projects
• Building relationships with clients and the Averi team
• Potential for long-term collaborations and repeat business

ASSUMPTION: Growth opportunities may be limited in this freelance role, but the diverse range of projects can provide valuable experience and exposure.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): United States (remote work only)

Geographic Context:

• Work with clients across various industries and locations
• Collaborate with Averi's team and expert marketplace remotely
• Potential for occasional travel to client offices or industry events

Work Schedule: Flexible, with the ability to manage your own time and workload

ASSUMPTION: The remote work environment may require strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Application review and approval by Averi's team
• Onboarding into the Averi Expert Marketplace
• Personalized job matches based on skills, experience, and project needs
• Flexible job opportunities, with no obligation to accept matches

Key Assessment Areas:

• CRO expertise and experience
• Portfolio and case studies demonstrating successful projects
• Communication and project management skills
• Alignment with Averi's values and work culture

Application Tips:

• Highlight your most relevant CRO experience and achievements in your application
• Include a portfolio or case studies showcasing your work and results
• Tailor your application to demonstrate your fit with Averi's AI-driven approach

ATS Keywords: CRO, conversion rate optimization, A/B testing, multivariate testing, funnel optimization, data analysis, heatmaps, user behavior, experimentation roadmaps, AI-driven marketing

ASSUMPTION: The application process may involve multiple stages, including skill assessments and interviews with Averi's team and clients.

🛠️ Tools & Technologies

• Google Optimize
• VWO
• Optimizely
• Hotjar
• Averi's AI platform and expert marketplace

ASSUMPTION: Applicants should be proficient in the listed tools and open to learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Expertise
• Collaboration

Work Style:

• Independent and self-motivated
• Data-driven and analytical
• Strong communication and project management skills

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in CRO?
• Can you provide an example of a successful CRO project you've led, and how you approached it?
• How do you balance the need for data-driven decisions with the need for creativity and innovation in your work?

ASSUMPTION: Applicants should be able to demonstrate a strong fit with Averi's values and work style, as well as a passion for continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously
• Adapting to the unique needs and preferences of each client
• Keeping up with the fast-paced and ever-evolving field of CRO
• Balancing the need for independent work with collaboration and communication

ASSUMPTION: Applicants should be prepared to overcome these challenges and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional in-house CRO roles, this freelance position offers flexibility and the opportunity to work with a diverse range of clients
• Compared to other freelance CRO roles, this position offers access to Averi's AI platform and expert marketplace, providing additional resources and support
• Career progression may be limited in this freelance role, but the diverse range of projects can provide valuable experience and exposure

ASSUMPTION: Applicants should consider the unique benefits and challenges of this freelance CRO role compared to other opportunities in the field.

📝 Sample Projects

• Conducting a comprehensive conversion audit for an e-commerce client and implementing a multi-step optimization strategy
• Designing and executing a series of A/B tests to improve the conversion rate of a SaaS company's pricing page
• Analyzing user behavior data to identify bottlenecks and opportunities in a B2B lead generation funnel

ASSUMPTION: Applicants should be prepared to provide specific examples of their work and the results they've achieved in similar projects.

❓ Key Questions to Ask During Interview

• How does Averi's AI platform and expert marketplace support freelancers in their work?
• What kind of training and development opportunities are available for freelancers?
• How does Averi ensure a strong fit between freelancers and clients?
• What is the typical timeline for completing projects, and how are freelancers expected to manage their workload?
• How does Averi support freelancers in building and maintaining relationships with clients?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and Averi's unique approach to CRO.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Remote CRO Marketing Specialist (Freelancer) in United States at Averi
• Highlight your most relevant CRO experience and achievements in your application
• Include a portfolio or case studies showcasing your work and results
• Tailor your application to demonstrate your fit with Averi's AI-driven approach
• Follow up with Averi's team within one week if you haven't heard back about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.