CRO Specialist (Growth Marketing)

📌 Core Information

🔹 Job Title: CRO Specialist (Growth Marketing)

🔹 Company: King Kong

🔹 Location: Victoria, Australia

🔹 Job Type: Full-time

🔹 Category: 🚀 Growth Marketing, 🧪 Conversion Rate Optimization (CRO)

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📌 Essential Job Details

🚀 Job Overview

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📋 Key Responsibilities

• ✅ Create ROI-driven Direct Response marketing strategies for landing pages, websites, and funnels
• ✅ Conduct comprehensive market research on clients' ideal customers and competitive landscape
• ✅ Direct copywriting teams based on your research and strategy
• ✅ Develop wireframes for landing pages and websites to guide project management and design teams
• ✅ Scope Lead Generation and eCommerce websites (Shopify, WooCommerce, Magento)
• ✅ Perform CRO audits focusing on UX, UI, page performance, and copywriting improvements
• ✅ Build strong client relationships and become integrated in their business operations
• ✅ Monitor campaigns, analyze performance, and identify optimization opportunities
• ✅ Implement conversion rate optimization tactics including A/B and split testing
• ✅ Educate clients on marketing strategies and keep them informed on progress
• ✅ Identify improvements for project delivery processes
• ✅ Collaborate with Paid and Social Advertising departments to align strategies

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🎯 Required Qualifications

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💰 Compensation & Benefits

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📌 Applicant Insights

🔍 Company Context

Industry Position: King Kong is described as the fastest-growing digital agency in Australia for three consecutive years and ranked as the 17th fastest-growing company in the country by The Australian Financial Review.

Company Size: Approximately 90 employees based on the job description

Company Stage: Rapid growth phase with established market presence and reputation

ASSUMPTION: Given the company's growth trajectory and award mentions, it appears to be a well-established player in the Australian digital marketing space, likely with a substantial client base across multiple industries.

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📊 Role Analysis

Career Level: Senior/Leadership position

Reporting Structure: Not explicitly stated, but likely reports to a department head or directly to the founder (Sabri Suby)

Team Size/Composition: Will oversee copywriting team members and collaborate with project management, web design, development, and advertising departments

Growth Opportunities: The listing mentions "amazing growth prospects and upward mobility in our fast-paced agency"

ASSUMPTION: This appears to be a pivotal role with significant responsibility and autonomy, positioned to directly impact client outcomes and business growth. The reporting structure is assumed based on typical agency hierarchies and the leadership nature of the position.

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🌍 Location & Work Environment

Office Type: Hybrid - office-based with two days work from home permitted

Geographic Context: South Yarra, Victoria is an upscale inner suburb of Melbourne with excellent amenities and transportation

Work Schedule: Full-time, specific hours not mentioned

Regional Considerations: The position is based in one of Australia's major business centers with a thriving creative and marketing industry

ASSUMPTION: The work environment is likely fast-paced and creative, matching the company's described culture. The South Yarra location suggests easy access for Melbourne-based professionals.

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💼 Interview & Application Insights

Typical Process: The listing mentions an initial application review followed by a Video Interview Kit for successful candidates

Key Assessment Areas: Based on the job description, candidates will likely be evaluated on their:

• Direct response marketing expertise
• Problem-solving capabilities
• Client communication skills
• Leadership potential
• Portfolio of successful conversion campaigns

Application Tips: The listing explicitly requests a detailed, personalized cover letter explaining why you're the perfect fit for the role. Generic applications are discouraged.

ATS Keywords: CRO, Conversion Rate Optimization, Direct Response, A/B testing, split testing, funnel optimization, copywriting, UX/UI, eCommerce, Shopify, WooCommerce, Magento

ASSUMPTION: Given the emphasis on a personalized cover letter and the detailed job description, candidates should expect a thorough vetting process focused on both technical skills and cultural alignment.

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🛠️ Tools & Technologies

• Google Analytics
• A/B and split-testing tools
• CMS platforms (specifically mentioned: Shopify, WooCommerce, Magento)
• Email automation software
• Google AdWords
• Facebook Ads
• Landing page and funnel builders

ASSUMPTION: While specific tools beyond the CMS platforms aren't named, proficiency with industry-standard CRO and analytics tools would be expected, such as Optimizely, VWO, HotJar, or similar platforms.

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👔 Cultural Fit Considerations

Company Values: The listing emphasizes a fast-paced, results-driven environment with a focus on creativity, innovation, and direct-response marketing principles

Work Style: Highly collaborative, fast-paced, and solution-oriented with an "I got this" attitude expected

Self-Assessment: Prospective applicants should consider:

• Are you comfortable in a high-energy, fast-growing environment?
• Do you thrive when working across multiple industries and client types?
• Can you balance creative thinking with data-driven decision making?
• Are you passionate about direct response marketing and conversion optimization?
• Are you comfortable with a leadership role that requires both strategic thinking and hands-on execution?

ASSUMPTION: Based on the tone and content of the job listing, King Kong appears to have a bold, ambitious company culture that values results, creativity, and direct communication.

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⚠️ Potential Challenges

The job description openly acknowledges certain challenges:

• Fast-paced environment with high performance expectations
• Working across hundreds of clients in diverse industries
• Need to balance strategic leadership with hands-on execution
• Responsibility for measurable results and ROI
• Continuous problem-solving with an expectation to "run through walls to get to a solution"

ASSUMPTION: While the role offers significant opportunities, it likely comes with high expectations and performance pressure typical of growth-focused agencies.

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📈 Similar Roles Comparison

This CRO Specialist role differs from standard conversion optimization positions in several ways:

• Combines strategic leadership with hands-on optimization work
• Requires broader direct response marketing knowledge beyond just CRO
• Includes client relationship management and education components
• Involves cross-departmental collaboration more extensively than many specialized CRO roles
• Incorporates copywriting direction and strategy elements not always found in technical CRO positions

ASSUMPTION: This role appears to be a hybrid position that combines elements of CRO management, direct response strategy, and team leadership, making it more senior and expansive than a standard CRO specialist position.

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📝 Sample Projects

Based on the responsibilities listed, projects in this role might include:

• Developing and implementing a comprehensive conversion funnel for a dental practice to increase qualified lead generation
• Conducting a full CRO audit of an e-commerce website, identifying key conversion barriers, and implementing A/B tests to improve performance
• Creating a strategy for a property investment company's webinar funnel, including audience targeting, offer development, and conversion path optimization
• Revamping a client's underperforming landing page through strategic copywriting direction, UX improvements, and split testing
• Building a cross-channel optimization strategy that aligns paid advertising efforts with on-site conversion optimization

ASSUMPTION: These project examples are extrapolated from the responsibilities and client types mentioned in the job description but represent typical work that would be expected in this role.

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❓ Key Questions to Ask During Interview

1. Could you describe a recent client success story and how the CRO team contributed to those results?
2. How does King Kong measure success for the CRO Specialist position beyond client satisfaction?
3. What resources and support structures are in place to help team members continually improve their skills?
4. How do the various departments (copywriting, web development, paid advertising) collaborate on client projects?
5. What are the biggest challenges King Kong is currently facing in conversion optimization for clients, and how is the company addressing them?
6. How much creative freedom do team leaders have in developing and implementing strategies for clients?

ASSUMPTION: These questions are designed based on the role description and would help assess both technical fit and cultural alignment, but should be tailored to your specific interests and experience.

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📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

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📌 Next Steps for Applicants

If you're interested in pursuing this opportunity:

1. Prepare a detailed, personalized cover letter that specifically addresses why you're the perfect fit for this role at King Kong. The job posting emphasizes this heavily.
2. Tailor your resume to highlight relevant experience with direct response marketing, conversion optimization, and leadership. Include specific metrics and results from past campaigns.
3. Include key terms like "conversion rate optimization," "direct response marketing," "A/B testing," "funnel optimization," and "CRO specialist" to ensure your application passes ATS screening.
4. Be prepared for a video interview as mentioned in the application process. Have examples ready of campaigns you've optimized and problems you've solved.
5. Research King Kong's clients and case studies to demonstrate knowledge of their work in your application and interviews.
6. Apply promptly as the listing notes they are actively interviewing and expect to fill the position quickly.
7. Follow up if you haven't heard back within the 5 business days mentioned in the listing.