CrowdStrike Brand Manager

CDW

Full-time

On-site

United States

📌 Core Information

🔹 Job Title: CrowdStrike Brand Manager

🔹 Company: CDW

🔹 Location: Chicago / Adams - IL, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Serving as the central liaison between CrowdStrike and CDW, driving revenue, profitability, and awareness.
Analyzing industry information to identify opportunities and develop strategies to increase sales.
Developing go-to-market strategies, educating stakeholders, and managing partner relationships.
Hosting Quarterly Business Reviews (QBRs) to review performance and discuss joint initiatives.

ASSUMPTION: This role requires strong communication, strategic thinking, and relationship-building skills to succeed in a dynamic, partner-focused environment.

📋 Key Responsibilities

✅ Serve as the subject matter expert in CrowdStrike's product line and associated programs.

✅ Analyze industry information to identify opportunities and develop strategies to increase sales.

✅ Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans.

✅ Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base.

✅ Understand and communicate CrowdStrike's organizational structure with key decision-makers and foster relationships with senior management.

✅ Communicate CrowdStrike’s financial conditions and market new products related to the assigned partner.

✅ Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding.

✅ Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives.

✅ Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share.

✅ Obtain and facilitate necessary partner and industry certifications.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 2 years of sales/marketing experience or equivalent experience

Required Skills:

Excellent verbal and written communication skills
Proficient in Microsoft Office applications
Demonstrated financial and business acumen

Preferred Skills:

Experience in the IT industry or relevant field
Knowledge of CrowdStrike products and services

ASSUMPTION: While not explicitly stated, having experience in the IT industry or familiarity with CrowdStrike products would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $97,200 depending on experience and skill set

Benefits:

Annual bonus target of 10% subject to terms and conditions of plan
Comprehensive benefits package (details available at https://cdw.benefit-info.com/)

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: CDW operates in the IT Services and IT Consulting industry, focusing on providing technology solutions to business, government, education, and healthcare customers.

Company Size: CDW is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: CDW was founded in 1984 and has since grown to become a Fortune 500 company and member of the S&P 500 Index.

Company Description:

CDW helps customers navigate the complex IT market by providing customized solutions, services, and relationships.
The company offers a full-stack, full-lifestyle approach to bring customers' visions to life.
CDW delivers the full promise of technology to help customers reach their goals and drive innovation.

Company Specialties:

Security and Cybersecurity
Health Tech
Retail Tech
Small Business Tech
Gov Tech
Education Tech
AI and Emerging Tech
Cloud Solutions
Digital Transformation
Workplace Modernization
Network Infrastructure
DevOps
IT Solutions & Services
Cloud Governance
Data Management
IT Asset Management
IoT
Digital Workspace

Company Website: http://www.cdw.com

ASSUMPTION: CDW's extensive experience and deep industry expertise enable them to deliver tailored technology solutions to meet customers' unique needs.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in sales, marketing, or a related field.

Reporting Structure: The Brand Manager reports directly to a Category Manager and works closely with various CDW stakeholders, including sales, finance, and marketing teams.

Work Arrangement: This is an on-site position, requiring the Brand Manager to work from CDW's office in Chicago / Adams - IL.

Growth Opportunities:

Potential career progression into senior management or leadership roles within CDW.
Opportunities to work with various partners and stakeholders, expanding professional networks and skillsets.
Chance to contribute to CDW's growth and success in the IT industry.

ASSUMPTION: This role offers ample opportunities for professional growth and development within CDW's dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: CDW's office in Chicago / Adams - IL is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 200 N. Milwaukee Ave., Vernon Hills, IL 60061, US

Geographic Context:

Chicago is a major metropolitan area with a diverse economy and a thriving tech industry.
The office is located in the northern suburbs of Chicago, offering easy access to major highways and public transportation.
The area provides numerous dining, entertainment, and cultural attractions, as well as outdoor recreation opportunities.

Work Schedule: The Brand Manager is expected to work standard business hours, with occasional flexibility to accommodate partner needs and meetings.

ASSUMPTION: Working in CDW's Chicago office offers a vibrant and dynamic work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

Initial phone or video screen to assess communication skills and cultural fit.
In-depth behavioral interviews to evaluate problem-solving skills, strategic thinking, and industry knowledge.
Final interview with senior leadership to discuss career aspirations and fit within the organization.

Key Assessment Areas:

Communication and presentation skills
Industry knowledge and understanding of CrowdStrike products
Problem-solving and strategic thinking abilities
Relationship-building and collaboration skills

Application Tips:

Highlight relevant experience and achievements in sales, marketing, or a related field.
Tailor your resume and cover letter to emphasize skills and experiences that align with the role's requirements.
Demonstrate a strong understanding of the IT industry and CrowdStrike's products and services.

ATS Keywords: CrowdStrike, Brand Manager, Sales, Marketing, IT Industry, Partner Management, Strategic Planning, Go-to-Market Strategy, Industry Analysis, Stakeholder Engagement, Microsoft Office, Financial Acumen

ASSUMPTION: CDW's application process is designed to assess candidates' skills, experiences, and cultural fit, ensuring the best possible match for the role and the organization.

🛠️ Tools & Technologies

Microsoft Office Suite (Word, Excel, PowerPoint)
CRM software (e.g., Salesforce, Microsoft Dynamics)
Project management tools (e.g., Asana, Trello)
Industry-specific software and platforms (e.g., CrowdStrike Falcon Insight, Falcon XDR)

ASSUMPTION: The Brand Manager will be expected to proficiently use various tools and technologies to manage projects, engage stakeholders, and analyze data.

👔 Cultural Fit Considerations

Company Values:

Customer-focused
Innovative
Collaborative
Accountable
Respectful

Work Style:

Dynamic and fast-paced
Collaborative and team-oriented
Results-driven and focused on continuous improvement
Adaptable and open to change

Self-Assessment Questions:

Do you thrive in a dynamic, collaborative work environment?
Are you comfortable working with various stakeholders and managing multiple projects simultaneously?
Do you possess strong communication, problem-solving, and strategic thinking skills?

ASSUMPTION: CDW values candidates who are customer-focused, innovative, collaborative, accountable, and respectful, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and time management.
Keeping up with the fast-paced and ever-evolving IT industry, necessitating continuous learning and adaptation.
Balancing the needs and priorities of CrowdStrike and CDW, requiring strong communication and negotiation skills.
Working in a large organization with a diverse range of teams and departments, potentially leading to complex decision-making processes.

ASSUMPTION: While this role presents unique challenges, it also offers ample opportunities for professional growth and development within CDW's dynamic and collaborative work environment.

📈 Similar Roles Comparison

Unlike other brand management roles, this position focuses on partner management and requires strong industry knowledge and strategic planning skills.
This role offers the opportunity to work with a wide range of stakeholders, providing a unique perspective on the IT industry and CDW's operations.
Career progression in this role may lead to senior management or leadership positions within CDW's partner management or marketing departments.

ASSUMPTION: This role offers a unique blend of brand management, partner management, and strategic planning responsibilities, setting it apart from other similar positions in the industry.

📝 Sample Projects

Developing a go-to-market strategy for a new CrowdStrike product launch, including target customer segments, promotions, pricing, and positioning.
Analyzing industry trends and competitor activities to identify opportunities for growth and market share expansion.
Hosting a Quarterly Business Review (QBR) with CrowdStrike's senior management team to discuss performance, initiatives, and strategic planning.

ASSUMPTION: These sample projects illustrate the Brand Manager's responsibilities and the diverse range of tasks they may undertake in this role.

❓ Key Questions to Ask During Interview

Can you describe the typical day-to-day responsibilities of this role?
How does this role collaborate with other departments and teams within CDW?
What are the most significant challenges facing the Brand Manager in this role, and how can they be addressed?
How does CDW support the professional development and growth of its employees?
What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight relevant experience and skills for this role.
Prepare for the interview by researching CDW, CrowdStrike, and the IT industry to demonstrate your knowledge and enthusiasm for the position.
Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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