📌 Core Information
🔹 Job Title: Customer Engagement Email Marketing Manager
🔹 Company: Guardian Life Insurance
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies to drive customer engagement, retention, and conversion
- Building and optimizing customer journeys using Salesforce Marketing Cloud (SFMC) tools
- Collaborating cross-functionally to ensure email campaigns align with customer segmentation and lifecycle strategies
- Analyzing campaign performance and using data insights to inform future strategies
- Troubleshooting technical issues and maintaining data integrity within SFMC and other martech systems
ASSUMPTION: This role requires a strong understanding of SFMC and email marketing best practices. The ideal candidate will have experience in B2B and B2C marketing, preferably in financial services or insurance.
📋 Key Responsibilities
✅ Own and manage the end-to-end execution of email campaigns, including audience segmentation, dynamic content, A/B testing, and performance tracking
✅ Build and optimize multi-step customer journeys in SFMC Journey Builder using data-driven triggers and automation
✅ Collaborate cross-functionally to ensure email campaigns align with customer segmentation and lifecycle strategies
✅ Partner with data and analytics teams to define KPIs, build dashboards, and analyze campaign performance to inform future strategies
✅ Troubleshoot technical issues related to integrations, deliverability, and data quality within SFMC and other martech systems
✅ Monitor and maintain data integrity, including preference management, compliance (e.g., CAN-SPAM, GDPR), and segmentation accuracy
✅ Stay current with email marketing trends, technologies (AI), and SFMC updates
ASSUMPTION: This role requires strong project management skills, as the manager will be responsible for multiple projects simultaneously and meeting deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of experience in email marketing automation with a focus on SFMC
Required Skills:
- Proficient in SFMC modules: Journey Builder, Email Studio, Automation Studio, Contact Builder, Personalization, and AMPscript
- Experience with dynamic content, personalization, and triggered campaigns
- Strong problem-solving skills and ability to troubleshoot integrations and data issues
- Strong project management skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
- Familiarity with data tracking tools like Google Tag Manager, UTM parameters, and analytics dashboards
- In-depth knowledge of and experience with email/SMS regulations (GDPR, CCPA, TCPA, CASL), deliverability, and best practices
- Excellent communication skills and a highly collaborative approach to working with diverse teams
- CRM and Lead Scoring experience a plus
- Knowledge of API integration and data flow across marketing platforms is a bonus
Preferred Skills:
- Experience in B2B and B2C marketing in financial services and/or insurance
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is expected for this role.
💰 Compensation & Benefits
Salary Range: $80,940.00 - $132,975.00
Benefits:
- Skill-building and leadership development opportunities
- Philanthropic opportunities
- Contemporary, supportive, flexible, and inclusive benefits and resources
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days in the office)
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. The final salary will be determined based on the education, experience, knowledge, and abilities of the successful candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Guardian is a modern mutual insurance company operating in the financial services industry, with a focus on inspiring well-being and helping build financial confidence
Company Size: Guardian has 5,001-10,000 employees, providing a large and diverse work environment
Founded: 1860, with a rich history and strong fiscal integrity
Company Description:
- Guardian makes a difference in the lives of people when they need them most
- Offers a range of insurance and investment products, including life insurance, disability insurance, group benefits, annuities, and investments
- Committed to driving value beyond dividends, investing in colleagues, and uplifting communities
Company Specialties:
- Life Insurance
- Disability Insurance
- Group Benefits
- Annuities
- Investments
- Well-being
- Dental Insurance
- Vision Insurance
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
Company Website: guardianlife.com
ASSUMPTION: Guardian's focus on well-being and community impact may appeal to candidates who value a company with a strong social mission.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with opportunities for growth and advancement
Reporting Structure: Reports to the Email & Marketing Automation Lead, who reports to the Head of Owned Channels
Work Arrangement: Hybrid, with 3 days required in the office at the Hudson Yards location in New York City
Growth Opportunities:
- Potential to advance to a senior-level or management role within the marketing department
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of email marketing
- Chance to collaborate with cross-functional teams, expanding professional network and skillset
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Hudson Yards, New York City
Geographic Context:
- New York City is a major financial hub, offering numerous networking and professional development opportunities
- The Hudson Yards neighborhood is a vibrant, growing area with easy access to public transportation and amenities
- Guardian's office is located in a state-of-the-art building with numerous on-site amenities
Work Schedule: Full-time, with a hybrid work arrangement (3 days in the office, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the Head of Owned Channels
- Background check and offer extension
Key Assessment Areas:
- Technical skills in SFMC and email marketing
- Problem-solving and troubleshooting abilities
- Project management and organizational skills
- Collaboration and communication skills
- Alignment with Guardian's values and company culture
Application Tips:
- Highlight relevant experience with SFMC and email marketing campaigns
- Include specific examples of successful email marketing strategies and campaigns
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and communication skills
ATS Keywords: Salesforce Marketing Cloud, email marketing, automation, customer journeys, data migration, segmentation, reporting, Google Analytics, project management, dynamic content, personalization, triggered campaigns, email regulations, API integration, troubleshooting, collaboration
ASSUMPTION: Guardian's ATS may prioritize candidates who include relevant keywords in their resume and application materials.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (SFMC)
- Google Analytics
- Google Tag Manager
- UTM parameters
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM and Lead Scoring tools (e.g., Salesforce, HubSpot)
ASSUMPTION: The ideal candidate will have experience with SFMC and other relevant marketing tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Believe people count
- Courageously shape the future together
- Go above and beyond for the people we serve
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you align with Guardian's values and company culture?
- Are you comfortable working in a hybrid environment, with a balance of in-person collaboration and remote work?
- Do you have strong project management skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: Guardian values a strong cultural fit and looks for candidates who align with their mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting deadlines
- Troubleshooting technical issues and maintaining data integrity within SFMC and other martech systems
- Keeping up with email marketing trends, technologies (AI), and SFMC updates
- Balancing work-life demands in a hybrid work environment
ASSUMPTION: These challenges require strong project management, problem-solving, and time management skills.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position offers a higher salary range and more opportunities for professional growth and development within a large, established company
- In the financial services industry, Guardian is known for its strong fiscal integrity and commitment to inspiring well-being
- This role offers a unique blend of email marketing, data analysis, and project management responsibilities, providing opportunities for career growth and advancement
ASSUMPTION: This role offers a unique combination of responsibilities and opportunities for professional development.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer retention for a specific product line
- Building and optimizing customer journeys using SFMC Journey Builder to improve conversion rates for a key customer segment
- Analyzing campaign performance data to identify trends and insights, and using those findings to inform future strategies and improve overall campaign effectiveness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams within the marketing department and the broader organization?
- What opportunities are there for professional growth and development within this role and the company?
- How does Guardian support work-life balance for employees working in a hybrid arrangement?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company, and show that the candidate has done their research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Guardian Life Insurance - Customer Engagement Email Marketing Manager
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and communication skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
