M

Customer Growth Marketing Manager

Mixpanel
Full-time
On-site
New York, New York, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Customer Growth Marketing Manager

πŸ”Ή Company: Mixpanel

πŸ”Ή Location: New York, New York, United States

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (New York City, US)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving revenue growth through lifecycle programs and expansion strategies
  • Collaborating cross-functionally with Sales, Product Growth, and Marketing Ops
  • Measuring and optimizing performance using data-driven approaches
  • Working with cutting-edge tools and platforms in event analytics and customer communication

ASSUMPTION: This role requires a strong background in lifecycle, growth, or retention marketing in B2B SaaS, with a focus on driving customer retention and expansion through targeted campaigns.

πŸ“‹ Key Responsibilities

βœ… Develop and optimize lifecycle programs to drive cross-sell and expansion growth through email and in-product messaging

βœ… Leverage key account signals to identify expansion opportunities and refine nurture sequences

βœ… Collaborate with Sales to activate high-intent accounts, mitigate churn risks, and drive expansion

βœ… Work with Product Growth to optimize onboarding and in-app engagement

βœ… Ensure accurate tracking with Marketing Ops and measure key metrics like pipeline generated and influenced, retention, and engagement

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong analytical and communication skills to drive impact through data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in Lifecycle, Growth, or Retention Marketing in B2B SaaS

Required Skills:

  • Deep expertise in customer communication and analytics platforms like Customer.io and Mixpanel
  • Proven experience in signals tools like Bluebirds AI, Common Room, etc.
  • Strong analytical mindset and data-driven approach to continuous improvement
  • Excellent communication skills with the ability to present insights and results to leadership and influence cross-functional teams

Preferred Skills:

  • Experience with data enrichment tools like ZoomInfo and Clay
  • Familiarity with account signals tools like Mixpanel, Bluebirds, 6Sense, and G2 Intent

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio can also be considered.

πŸ’° Compensation & Benefits

Salary Range: $130,500 - $159,500 USD (Total Target Cash Compensation)

Benefits:

  • Comprehensive Medical, Vision, and Dental Care
  • Mental Wellness Benefit
  • Generous Vacation Policy & Additional Company Holidays
  • Enhanced Parental Leave
  • Volunteer Time Off
  • Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility)

ASSUMPTION: The salary range provided is based on Mixpanel's compensation structure, which is benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. Individual pay is determined by experience, job-related skills, qualifications, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically Event Analytics and Customer Communication

Company Size: 201-500 employees (Mid-sized)

Founded: 2009, with headquarters in San Francisco, CA

Company Description:

  • Mixpanel is an event analytics platform that helps companies understand user behaviors and track company success metrics
  • The company offers powerful yet simple solutions for businesses to learn from their data and make better decisions
  • Mixpanel serves over 8,000 customers worldwide, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade

Company Specialties:

  • Data analytics
  • Mobile analytics
  • Data visualization
  • A/B testing
  • Product analytics
  • User analytics
  • Machine learning
  • AI
  • Product management
  • Growth and innovation

Company Website: https://mixpanel.com

ASSUMPTION: Mixpanel is a leader in event analytics, with a strong focus on providing accessible and reliable solutions for businesses to understand their customers and drive growth.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Growth Marketing and collaborates closely with cross-functional teams, including Sales, Product Growth, and Marketing Ops

Work Arrangement: Hybrid (2-3 days per week in the New York City office)

Growth Opportunities:

  • Potential to expand the role's scope and impact as Mixpanel continues to grow and evolve
  • Opportunities to work on high-impact projects and drive significant business growth
  • Possibility to transition into a leadership role or take on additional responsibilities as the team and company expand

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement, as Mixpanel continues to expand its customer base and product offerings.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and productivity

Office Location(s): Pier 1, Bay 2, The Embarcadero, San Francisco, CA 94111, US (Headquarters); 1008 Western Ave, Suite 400, Seattle, Washington 98104, US; 33 Broadwick Street, W1F, London, England W1F 0DQ, GB; 60 Anson Road, #17-01, Singapore, Singapore 079914, SG; Avinguda Diagonal, Torre Glories, Barcelona, Catalonia 211, ES

Geographic Context:

  • New York City, NY: A major global hub for finance, media, and technology, offering a diverse range of cultural, recreational, and professional opportunities
  • Mixpanel's headquarters in San Francisco, CA: A thriving tech hub with a vibrant startup ecosystem and strong connections to the global tech industry

Work Schedule: Flexible hours with a focus on results and outcomes, allowing employees to balance work and personal responsibilities

ASSUMPTION: Mixpanel's hybrid work arrangement and flexible work schedule allow employees to balance their professional and personal lives effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager or a member of the HR team
  • Behavioral and skills-based interviews with the hiring manager and key stakeholders
  • Final interview with the Head of Growth Marketing or another senior leader
  • Background check and reference check (if applicable)

Key Assessment Areas:

  • Problem-solving skills and ability to analyze data to drive strategic decisions
  • Communication and collaboration skills, with a focus on cross-functional teamwork
  • Expertise in lifecycle marketing, customer communication, and analytics platforms
  • Cultural fit and alignment with Mixpanel's values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include specific examples of your experience with lifecycle marketing, customer communication, and data-driven decision making
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
  • Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Lifecycle Marketing, Growth Marketing, Retention Marketing, Customer Communication, Analytics Platforms, Data-Driven Approach, Collaboration, Testing and Experimentation, Customer Insights, Cross-Functional Collaboration, Account Management, Customer Success, Product Growth, Analytical Mindset, Communication Skills

ASSUMPTION: Mixpanel's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company.

πŸ› οΈ Tools & Technologies

  • Mixpanel (event analytics platform)
  • Customer.io (email marketing automation)
  • Outreach (sales engagement platform)
  • Bluebirds (customer data platform)
  • ZoomInfo (data enrichment platform)
  • Clay (customer data platform)
  • 6Sense (account signals platform)
  • G2 Intent (account signals platform)

ASSUMPTION: Mixpanel uses a variety of tools and technologies to support its event analytics and customer communication platforms, allowing employees to work efficiently and effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Make Bold Bets: We choose courageous action over comfortable progress
  • Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience, and collective wisdom to drive powerful outcomes
  • One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone
  • Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations
  • Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star
  • Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible

Work Style:

  • Data-driven and results-focused, with a strong emphasis on continuous improvement and optimization
  • Collaborative and cross-functional, with a focus on teamwork and collective success
  • Agile and adaptable, with a willingness to pivot and iterate based on new information and feedback
  • Self-Assessment Questions:

    • Do you thrive in a data-driven environment and enjoy analyzing data to drive strategic decisions?
    • Are you an effective communicator and collaborator, with a proven track record of working successfully with cross-functional teams?
    • Do you have a strong background in lifecycle marketing, customer communication, and analytics platforms, with a focus on driving customer retention and expansion?
    • Are you comfortable working in a hybrid environment, balancing remote work and in-office collaboration?

    ASSUMPTION: Mixpanel's cultural values and work style emphasize data-driven decision making, collaboration, and continuous improvement, with a strong focus on customer success and impact.

    ⚠️ Potential Challenges

    • Balancing the demands of driving customer retention and expansion while managing a high volume of accounts and data
    • Navigating a fast-paced, dynamic work environment with a strong focus on results and outcomes
    • Collaborating effectively with cross-functional teams, including Sales, Product Growth, and Marketing Ops, to drive alignment and impact
    • Adapting to changes in the market, customer needs, and company priorities as Mixpanel continues to grow and evolve

    ASSUMPTION: This role presents unique challenges and opportunities, requiring a strong focus on data-driven decision making, collaboration, and adaptability.

    πŸ“ˆ Similar Roles Comparison

    • Unlike traditional marketing roles, this position focuses heavily on lifecycle marketing, customer communication, and data-driven decision making to drive customer retention and expansion
    • Compared to other growth marketing roles, this position requires a strong background in customer communication and analytics platforms, with a focus on driving targeted, high-impact campaigns
    • Career path comparison: This role can serve as a stepping stone to leadership positions in marketing, customer success, or product management, with a strong focus on data-driven decision making and cross-functional collaboration

    ASSUMPTION: This role offers a unique blend of marketing, customer success, and data analytics skills, with significant potential for career growth and development.

    πŸ“ Sample Projects

    • Developing and optimizing lifecycle programs to drive customer retention and expansion for a key account segment
    • Collaborating with Sales to activate high-intent accounts and mitigate churn risks for a high-growth product line
    • Working with Product Growth to optimize onboarding and in-app engagement for a newly launched feature

    ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and cross-functional nature of the Customer Growth Marketing Manager role at Mixpanel.

    ❓ Key Questions to Ask During Interview

    • Can you describe the most challenging customer retention or expansion campaign you've worked on, and how you approached it?
    • How do you collaborate with cross-functional teams, such as Sales and Product Growth, to drive alignment and impact?
    • Can you provide an example of a time when you used data to drive a strategic decision, and what was the outcome?
    • How do you stay up-to-date with industry trends and best practices in lifecycle marketing, customer communication, and analytics platforms?
    • What is your approach to balancing the demands of driving customer retention and expansion while managing a high volume of accounts and data?

    ASSUMPTION: These interview questions are designed to assess the candidate's problem-solving skills, data-driven decision making, collaboration, and adaptability in the context of the Customer Growth Marketing Manager role at Mixpanel.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link
    • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
    • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
    • Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications
    • If selected for the final round, be prepared to provide references and complete a background check

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.