📌 Core Information
🔹 Job Title: Customer Growth Marketing Manager
🔹 Company: Mixpanel
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (New York City, US)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through lifecycle programs and expansion strategies
- Collaborating cross-functionally with Sales, Product Growth, and Marketing Ops
- Measuring and optimizing performance using data-driven approaches
- Working with cutting-edge tools and platforms in event analytics and customer communication
ASSUMPTION: This role requires a strong background in lifecycle, growth, or retention marketing in B2B SaaS, with a focus on driving customer retention and expansion through targeted campaigns.
📋 Key Responsibilities
✅ Develop and optimize lifecycle programs to drive cross-sell and expansion growth through email and in-product messaging
✅ Leverage key account signals to identify expansion opportunities and refine nurture sequences
✅ Collaborate with Sales to activate high-intent accounts, mitigate churn risks, and drive expansion
✅ Work with Product Growth to optimize onboarding and in-app engagement
✅ Ensure accurate tracking with Marketing Ops and measure key metrics like pipeline generated and influenced, retention, and engagement
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong analytical and communication skills to drive impact through data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in Lifecycle, Growth, or Retention Marketing in B2B SaaS
Required Skills:
- Deep expertise in customer communication and analytics platforms like Customer.io and Mixpanel
- Proven experience in signals tools like Bluebirds AI, Common Room, etc.
- Strong analytical mindset and data-driven approach to continuous improvement
- Excellent communication skills with the ability to present insights and results to leadership and influence cross-functional teams
Preferred Skills:
- Experience with data enrichment tools like ZoomInfo and Clay
- Familiarity with account signals tools like Mixpanel, Bluebirds, 6Sense, and G2 Intent
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: $130,500 - $159,500 USD (Total Target Cash Compensation)
Benefits:
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility)
ASSUMPTION: The salary range provided is based on Mixpanel's compensation structure, which is benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. Individual pay is determined by experience, job-related skills, qualifications, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Event Analytics and Customer Communication
Company Size: 201-500 employees (Mid-sized)
Founded: 2009, with headquarters in San Francisco, CA
Company Description:
- Mixpanel is an event analytics platform that helps companies understand user behaviors and track company success metrics
- The company offers powerful yet simple solutions for businesses to learn from their data and make better decisions
- Mixpanel serves over 8,000 customers worldwide, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade
Company Specialties:
- Data analytics
- Mobile analytics
- Data visualization
- A/B testing
- Product analytics
- User analytics
- Machine learning
- AI
- Product management
- Growth and innovation
Company Website: https://mixpanel.com
ASSUMPTION: Mixpanel is a leader in event analytics, with a strong focus on providing accessible and reliable solutions for businesses to understand their customers and drive growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Growth Marketing and collaborates closely with cross-functional teams, including Sales, Product Growth, and Marketing Ops
Work Arrangement: Hybrid (2-3 days per week in the New York City office)
Growth Opportunities:
- Potential to expand the role's scope and impact as Mixpanel continues to grow and evolve
- Opportunities to work on high-impact projects and drive significant business growth
- Possibility to transition into a leadership role or take on additional responsibilities as the team and company expand
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement, as Mixpanel continues to expand its customer base and product offerings.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and productivity
Office Location(s): Pier 1, Bay 2, The Embarcadero, San Francisco, CA 94111, US (Headquarters); 1008 Western Ave, Suite 400, Seattle, Washington 98104, US; 33 Broadwick Street, W1F, London, England W1F 0DQ, GB; 60 Anson Road, #17-01, Singapore, Singapore 079914, SG; Avinguda Diagonal, Torre Glories, Barcelona, Catalonia 211, ES
Geographic Context:
- New York City, NY: A major global hub for finance, media, and technology, offering a diverse range of cultural, recreational, and professional opportunities
- Mixpanel's headquarters in San Francisco, CA: A thriving tech hub with a vibrant startup ecosystem and strong connections to the global tech industry
Work Schedule: Flexible hours with a focus on results and outcomes, allowing employees to balance work and personal responsibilities
ASSUMPTION: Mixpanel's hybrid work arrangement and flexible work schedule allow employees to balance their professional and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- Behavioral and skills-based interviews with the hiring manager and key stakeholders
- Final interview with the Head of Growth Marketing or another senior leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- Problem-solving skills and ability to analyze data to drive strategic decisions
- Communication and collaboration skills, with a focus on cross-functional teamwork
- Expertise in lifecycle marketing, customer communication, and analytics platforms
- Cultural fit and alignment with Mixpanel's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience with lifecycle marketing, customer communication, and data-driven decision making
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Lifecycle Marketing, Growth Marketing, Retention Marketing, Customer Communication, Analytics Platforms, Data-Driven Approach, Collaboration, Testing and Experimentation, Customer Insights, Cross-Functional Collaboration, Account Management, Customer Success, Product Growth, Analytical Mindset, Communication Skills
ASSUMPTION: Mixpanel's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company.
🛠️ Tools & Technologies
- Mixpanel (event analytics platform)
- Customer.io (email marketing automation)
- Outreach (sales engagement platform)
- Bluebirds (customer data platform)
- ZoomInfo (data enrichment platform)
- Clay (customer data platform)
- 6Sense (account signals platform)
- G2 Intent (account signals platform)
ASSUMPTION: Mixpanel uses a variety of tools and technologies to support its event analytics and customer communication platforms, allowing employees to work efficiently and effectively.
👔 Cultural Fit Considerations
Company Values:
- Make Bold Bets: We choose courageous action over comfortable progress
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience, and collective wisdom to drive powerful outcomes
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible
Work Style:
- Data-driven and results-focused, with a strong emphasis on continuous improvement and optimization
- Collaborative and cross-functional, with a focus on teamwork and collective success
- Agile and adaptable, with a willingness to pivot and iterate based on new information and feedback
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing data to drive strategic decisions?
- Are you an effective communicator and collaborator, with a proven track record of working successfully with cross-functional teams?
- Do you have a strong background in lifecycle marketing, customer communication, and analytics platforms, with a focus on driving customer retention and expansion?
- Are you comfortable working in a hybrid environment, balancing remote work and in-office collaboration?
ASSUMPTION: Mixpanel's cultural values and work style emphasize data-driven decision making, collaboration, and continuous improvement, with a strong focus on customer success and impact.
⚠️ Potential Challenges
- Balancing the demands of driving customer retention and expansion while managing a high volume of accounts and data
- Navigating a fast-paced, dynamic work environment with a strong focus on results and outcomes
- Collaborating effectively with cross-functional teams, including Sales, Product Growth, and Marketing Ops, to drive alignment and impact
- Adapting to changes in the market, customer needs, and company priorities as Mixpanel continues to grow and evolve
ASSUMPTION: This role presents unique challenges and opportunities, requiring a strong focus on data-driven decision making, collaboration, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on lifecycle marketing, customer communication, and data-driven decision making to drive customer retention and expansion
- Compared to other growth marketing roles, this position requires a strong background in customer communication and analytics platforms, with a focus on driving targeted, high-impact campaigns
- Career path comparison: This role can serve as a stepping stone to leadership positions in marketing, customer success, or product management, with a strong focus on data-driven decision making and cross-functional collaboration
ASSUMPTION: This role offers a unique blend of marketing, customer success, and data analytics skills, with significant potential for career growth and development.
📝 Sample Projects
- Developing and optimizing lifecycle programs to drive customer retention and expansion for a key account segment
- Collaborating with Sales to activate high-intent accounts and mitigate churn risks for a high-growth product line
- Working with Product Growth to optimize onboarding and in-app engagement for a newly launched feature
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and cross-functional nature of the Customer Growth Marketing Manager role at Mixpanel.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging customer retention or expansion campaign you've worked on, and how you approached it?
- How do you collaborate with cross-functional teams, such as Sales and Product Growth, to drive alignment and impact?
- Can you provide an example of a time when you used data to drive a strategic decision, and what was the outcome?
- How do you stay up-to-date with industry trends and best practices in lifecycle marketing, customer communication, and analytics platforms?
- What is your approach to balancing the demands of driving customer retention and expansion while managing a high volume of accounts and data?
ASSUMPTION: These interview questions are designed to assess the candidate's problem-solving skills, data-driven decision making, collaboration, and adaptability in the context of the Customer Growth Marketing Manager role at Mixpanel.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
