📌 Core Information
🔹 Job Title: Growth Specialist
🔹 Company: Despegar
🔹 Location: Alphaville, Brazil
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 14, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing customer acquisition and retention strategies
- Analyzing economic viability of strategies with a focus on efficiency and ROI
- Collaborating with cross-functional teams to improve customer experience
- Conducting A/B tests and continuous testing to drive business growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and optimize incentive levers for customer acquisition, growth, and incremental conversions
✅ Analyze the economic viability of proposed strategies, focusing on efficiency and ROI
✅ Collaborate with commercial teams to create tactical campaigns that enhance the value proposition through incentives
✅ Work with product and IT teams to develop roadmaps that improve customer experience and create a strategic vision
✅ Build the customer acquisition funnel within the product utilization
✅ Scale strategies across different communication channels (website and marketing channels)
✅ Conduct benchmarks and identify innovative ideas for testing and validation
✅ Lead A/B tests with a rigorous analytical approach, evaluating impact, and generating learnings for the business
✅ Maintain a "continuous testing mindset" based on measurement and analysis of results
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in performance marketing projects
Required Skills:
- Fluency in Spanish (mandatory)
- Intermediate knowledge of SQL (mandatory)
- Strong analytical skills
- Problem-solving abilities
- Campaign management experience
- Customer acquisition expertise
- A/B testing experience
- Benchmarking skills
- Innovation mindset
- Team collaboration skills
- Strategic vision
- ROI analysis skills
- Continuous testing mindset
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo)
- Knowledge of the travel industry
ASSUMPTION: While not explicitly stated, experience with data analysis tools and marketing automation platforms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is R$60,000 - R$90,000 per year (BR).
Benefits:
- Competitive salary
- Discounts on DECOLAR products
- Flexible meal allowance
- Gympass/TotalPass
- Medical and dental assistance
- Day off on birthday
- Childcare assistance
- Bonus
- Petlove
- Work from anywhere
- Life insurance
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM BRT, with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate based on market data for similar roles in Brazil. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Despegar is a leading travel technology company focused on creating enriching travel experiences. They operate in the global $2 trillion travel market, with a primary focus on the $150 billion Latin American market.
Company Size: Despegar has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Despegar was founded in 1999 and has since grown to become a market leader in the travel industry.
Company Description:
- Despegar is committed to technological development and offers a comprehensive catalog of travel services, including flights, accommodations, car rentals, and destination services.
- The company operates in 19 countries and consolidates 8 brands, including Decolar, Despegar, Best Day, Viajes Falabella, Viajanet, HotelDO, Koin, and Stays.
- Despegar's B2C, B2B, and White Label offerings cater to diverse customer needs, and their commitment to social responsibility drives environmental impact mitigation and inclusion programs across their operations.
Company Specialties:
- Travel technology
- E-commerce
- Data science and artificial intelligence
- Machine learning
- Internet and digital services
- Flight and accommodation bookings
Company Website: https://www.despegar.com
ASSUMPTION: Despegar's extensive experience in the travel industry and commitment to technological development make it an attractive employer for growth-minded professionals.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in performance marketing projects.
Reporting Structure: The Growth Specialist will likely report to the Head of Growth or a similar role within the marketing department.
Work Arrangement: This role is remote-friendly, with the option to work from anywhere.
Growth Opportunities:
- Advancement to senior roles within the marketing department
- Expansion into leadership or management positions
- Potential to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: Despegar's commitment to developing talent and offering opportunities for growth makes this role an attractive choice for career-minded professionals.
🌍 Location & Work Environment
Office Type: Despegar's Alphaville office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Alphaville, Brazil
Geographic Context:
- Alphaville is a suburban district of Barueri, São Paulo, Brazil, known for its upscale residential and commercial areas.
- The region offers a mix of urban and natural environments, with easy access to shopping, dining, and entertainment options.
- Despegar's Alphaville office is conveniently located near major highways and public transportation, making it easily accessible for employees.
Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 6:00 PM BRT, with a 1-hour lunch break.
ASSUMPTION: Despegar's Alphaville office provides a comfortable and collaborative work environment that supports productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the marketing team
- Final interview with the hiring manager
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Customer acquisition and retention strategies
- ROI analysis and economic viability assessment
- Collaboration and teamwork skills
- Strategic vision and innovation mindset
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of previous projects or campaigns that demonstrate your ability to drive customer acquisition and retention
- Be ready to discuss your approach to A/B testing and continuous testing mindset
ATS Keywords: Customer acquisition, performance marketing, A/B testing, ROI analysis, strategic vision, continuous testing mindset, SQL, Spanish
ASSUMPTION: Despegar's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with the company.
🛠️ Tools & Technologies
- SQL
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Google Analytics
- Excel
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Continuous learning
- Integrity
Work Style:
- Data-driven and analytical
- Strategic and innovative
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of driving customer acquisition and retention through data-driven strategies?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you have a strong analytical mindset and the ability to make data-driven decisions?
- Are you proactive, innovative, and able to work independently?
ASSUMPTION: Despegar values candidates who align with their company values and work style, as this contributes to a positive and productive work environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some individuals
- Despegar's fast-paced environment may necessitate adaptability and the ability to manage changing priorities
- Candidates may face competition from other experienced marketing professionals in the region
- The role may require occasional travel to other Despegar offices or client meetings
ASSUMPTION: These challenges are common in fast-growing technology companies and can be overcome with strong organizational skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position places a stronger emphasis on data analysis and economic viability assessment
- Despegar's focus on the Latin American market provides unique opportunities for candidates interested in the region's travel industry
- This role offers potential for career growth within the marketing department and exposure to other areas of the business
ASSUMPTION: Candidates should research similar roles and consider their personal preferences when evaluating this opportunity.
📝 Sample Projects
- Developing and implementing a customer acquisition strategy that increased customer sign-ups by 20% within three months
- Conducting an A/B test that improved the conversion rate of a promotional email campaign by 15% through targeted segmentation and personalized messaging
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns, resulting in a 10% increase in customer retention
ASSUMPTION: These sample projects demonstrate the types of initiatives the Growth Specialist may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Despegar support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Despegar approach work-life balance, and what resources are available to support employees' well-being?
- What are the most rewarding aspects of working at Despegar, according to current employees?
ASSUMPTION: These questions are designed to provide insight into the work environment, company culture, and growth opportunities for the candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of previous projects or campaigns that demonstrate your ability to drive customer acquisition and retention
- Be ready to discuss your approach to A/B testing and continuous testing mindset during the interview
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
