📌 Core Information
🔹 Job Title: Customer Growth Marketing Manager
🔹 Company: Mixpanel
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through lifecycle programs and expansion strategies
- Collaborating cross-functionally with Sales, Product Growth, and Marketing Ops
- Measuring and optimizing lifecycle programs using data-driven approaches
- Working with cutting-edge tools and platforms in event analytics and customer communication
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and customer lifecycle management. Familiarity with event analytics platforms and signals tools is a plus.
📋 Key Responsibilities
✅ Develop and optimize lifecycle programs to drive cross-sell and expansion growth through email and in-product messaging
✅ Leverage key account signals to identify expansion opportunities and refine nurture sequences
✅ Collaborate with Sales to activate high-intent accounts, mitigate churn risks, and drive expansion
✅ Work with Product Growth to optimize onboarding and in-app engagement
✅ Ensure accurate tracking with Marketing Ops and measure key metrics like pipeline generated and influenced, retention, and engagement
ASSUMPTION: This role requires strong analytical skills, a data-driven mindset, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in Lifecycle, Growth, or Retention Marketing in B2B SaaS
Required Skills:
- Deep expertise in customer communication and analytics platforms like Customer.io and Mixpanel
- Proven experience in signals tools like Bluebirds AI, Common Room, etc.
- Strong analytical mindset and ability to review data, identify actionable insights, and apply to programs
- Hands-on experience with testing and experimentation using a data-driven approach
- Excellent communication skills and ability to present insights and results to leadership
Preferred Skills:
- Experience collaborating tightly with Account Management, Customer Success, and Product Growth teams
- Familiarity with data enrichment tools like ZoomInfo and Clay
ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and a proven track record in driving customer growth through lifecycle programs are ideal for this role.
💰 Compensation & Benefits
Salary Range: $130,500 - $159,500 USD per year (Total Target Cash Compensation, including base and variable compensation)
Benefits:
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is based on the information available in the job listing and is subject to change. It is benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Event Analytics
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2009, with over 15 years of experience in the event analytics industry
Company Description:
- Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required.
- Their commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
- Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress.
Company Specialties:
- Data analytics
- Mobile analytics
- Data visualization
- A/B testing
- Product analytics
- User analytics
- Machine learning
- AI
- Product management
- Growth
- Innovation
Company Website: https://mixpanel.com
ASSUMPTION: Mixpanel is a well-established company in the event analytics industry, with a strong focus on providing accessible and reliable analytics solutions for businesses of all sizes.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Global Growth Marketing Team Lead and works closely with cross-functional teams, including Sales, Product Growth, and Marketing Ops
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the company
- Opportunities to work on high-impact projects and drive significant business growth
- Collaboration with cross-functional teams to gain exposure to various aspects of the business and develop a well-rounded skill set
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a mix of on-site and remote work
Office Location(s): Pier 1, Bay 2, The Embarcadero, San Francisco, CA 94111, US (Headquarters); 1008 Western Ave, Suite 400, Seattle, Washington 98104, US; 33 Broadwick Street, W1F, London, England W1F 0DQ, GB; 60 Anson Road, #17-01, Singapore, Singapore 079914, SG; Avinguda Diagonal, Torre Glories, Barcelona, Catalonia 211, ES
Geographic Context:
- New York, New York, United States
- Diverse and multicultural city with a thriving tech industry
- Access to numerous cultural attractions, entertainment options, and culinary experiences
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work environment at Mixpanel offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Mixpanel careers page
- Phone or video screen with the Global Growth Marketing Team Lead
- On-site or virtual interview with the Mixpanel team, including stakeholders from cross-functional teams
- Final decision and offer
Key Assessment Areas:
- Marketing expertise and understanding of customer lifecycle management
- Analytical skills and data-driven mindset
- Collaboration and communication skills, particularly with cross-functional teams
- Cultural fit and alignment with Mixpanel's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Mixpanel's products and services, as well as their target customers
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive customer growth
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role
ATS Keywords: Customer Growth Marketing, Lifecycle Marketing, Retention Marketing, B2B SaaS, Event Analytics, Customer Communication, Data-Driven Approach, Collaboration, Testing, Experimentation, Customer Insights, Cross-Functional Teams, Account Management, Customer Success, Product Growth, Analytical Mindset
ASSUMPTION: The interview process at Mixpanel is designed to assess your marketing expertise, analytical skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Mixpanel (event analytics platform)
- Customer.io (email marketing automation)
- Outreach (sales engagement platform)
- Bluebirds AI (customer data platform)
- ZoomInfo (data enrichment platform)
- Clay (customer data platform)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Work Style:
- Data-driven and analytical approach to decision-making
- Collaborative and cross-functional teamwork
- Focus on customer success and retention
- Continuous learning and experimentation
Self-Assessment Questions:
- Do you have a strong understanding of B2B SaaS marketing and customer lifecycle management?
- Are you comfortable working with data and using it to drive decision-making?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you comfortable with a hybrid work arrangement, balancing on-site and remote work?
ASSUMPTION: Candidates who align with Mixpanel's values and work style are more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Working with a large and diverse customer base, requiring a deep understanding of various industries and customer needs
- Balancing the need for data-driven decision-making with the need for quick and agile execution
- Managing a hybrid work arrangement, balancing on-site and remote work effectively
- Collaborating with cross-functional teams, each with its own priorities and goals
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a data-driven approach.
📈 Similar Roles Comparison
- Customer Growth Marketing Manager at Mixpanel vs. Growth Marketing Manager at a startup: The role at Mixpanel offers more established processes and a larger customer base, while the startup role may provide more autonomy and the opportunity to shape the company's growth strategy.
- Customer Growth Marketing Manager at Mixpanel vs. Retention Marketing Manager at an enterprise: The role at Mixpanel focuses more on driving customer expansion and less on customer retention, while the enterprise role may have more resources and a larger team to support retention efforts.
- Career progression: The role at Mixpanel offers opportunities for growth into senior marketing roles or management positions within the company, while career paths at other companies may vary.
ASSUMPTION: Each role has its unique advantages and challenges, and the best fit depends on the candidate's career goals, experience, and preferences.
📝 Sample Projects
- Developing and optimizing lifecycle programs to drive customer retention and expansion for a new product launch
- Collaborating with the Sales team to activate high-intent accounts and mitigate churn risks for an existing product
- Working with Product Growth to optimize onboarding and in-app engagement for a new feature
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborations required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current lifecycle programs and their performance metrics?
- How does the Global Growth Marketing Team collaborate with other departments, such as Sales and Product?
- What are the most significant challenges facing the Customer Growth Marketing team, and how can this role help address them?
- How does Mixpanel support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Mixpanel's careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive customer growth
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role
- If selected, complete any additional assessments or interviews as required
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
