📌 Core Information
🔹 Job Title: Customer Marketing Adoption Specialist
🔹 Company: Bloomerang
🔹 Location: Remote, US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving customer adoption and engagement through strategic marketing campaigns
- Collaborating cross-functionally with Product, Marketing, Sales, and Customer Success teams
- Leveraging data and analytics to inform decision-making and optimize performance
- Creating and executing campaigns that improve onboarding, drive feature adoption, and support customer expansion and education
ASSUMPTION: This role requires a data-driven marketer with a strong understanding of the customer lifecycle and proven experience in customer marketing, lifecycle marketing, or product marketing within a SaaS environment.
📋 Key Responsibilities
✅ Design and implement onboarding programs to facilitate smooth customer transitions and enhance initial product adoption
✅ Collaborate with Customer Education and Customer Success to develop educational content, webinars, and tutorials using generative AI
✅ Monitor adoption metrics and adjust strategies to optimize customer engagement and satisfaction
✅ Track, analyze, and report on key performance indicators (KPIs) related to customer lifecycle stages
✅ Prepare and present regular reports to senior management on the effectiveness of customer marketing initiatives
✅ Work closely with product, sales, and customer support teams to ensure a unified approach to customer engagement
✅ Coordinate with the creative team to develop compelling marketing materials and campaigns
✅ Share insights and feedback with relevant departments to drive product and service improvements
✅ Continuously assess and enhance the customer experience across various touchpoints
✅ Identify opportunities for automation and efficiency improvements in the customer lifecycle process
✅ Foster a customer-centric culture within the organization by advocating for customer needs and preferences
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, problem-solving, and creativity skills to thrive in a fast-paced, results-oriented environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 5+ years of experience in customer marketing, lifecycle management, product marketing, or a related role
Required Skills:
- Proven experience executing multi-channel campaigns (email, in-app, etc.) within the tech industry
- Ownership of product adoption or feature engagement initiatives including developing release communications
- Excellent writing and communication skills for external and internal audiences
- Experience with data-driven decision making and campaign optimization within a fast-paced dynamic environment with a strong focus on results
Preferred Skills:
- Specific experience with Pendo, Salesforce, Marketo, and/or Gainsight
- Familiarity with AI tools for campaign content creation or automation
- Background in nonprofit or experience marketing to nonprofit audiences
- Familiarity with customer expansion campaigns
ASSUMPTION: While a Bachelor’s degree is required, relevant work experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $69,500 - $104,000 per year. Actual compensation within the range will be dependent on skills, experience, qualifications, and location, as well as applicable employment laws.
Benefits:
- Generous health, vision, and dental insurance options
- Free subscription to Bright, a wellness platform offering live and on-demand fitness, meditation, mindfulness, and nutrition classes
- Competitive PTO package including 20 PTO days, 3 flex days, 4 optional volunteer days, and 12 paid holidays
- Paid parental leave
- 401k match to help invest in your future
- Equipment: everything you need to be successful, shipped right to your door
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and may vary depending on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Bloomerang operates in the IT System Custom Software Development sector, focusing on creating purpose-built tools and expert support for nonprofits. The market is competitive, with a strong emphasis on innovation and customer satisfaction.
Company Size: Bloomerang is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment where employees can make a significant impact.
Founded: Bloomerang was founded in 2012, with a mission to empower nonprofits with intuitive fundraising and donor management tools.
Company Description:
- Bloomerang combines the best tools, resources, and people to provide a world-class experience for tens of thousands of nonprofits
- The company's powerful software and stellar customer service have made it the market's highest-rated giving platform
- Bloomerang's mission is to raise more, retain more, and do more for nonprofits and the communities they serve
Company Specialties:
- Donor CRM
- Donor Engagement
- Donor Loyalty
- Fundraising Database
- Fundraising Software
- Nonprofit Software
- Donor Management Software
- Donor Database
- Donor Retention
- Fundraising CRM
- Donor Management
- Online Giving
- Donor Relations
Company Website: http://bloomerang.co
ASSUMPTION: Bloomerang's focus on nonprofits sets it apart from other software development companies, allowing employees to make a direct impact on social causes and communities.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The Customer Marketing Adoption Specialist will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Marketing, Sales, and Customer Success.
Work Arrangement: This is a remote, full-time position with flexible hours and the option to work from Bloomerang's headquarters in Indianapolis, Indiana.
Growth Opportunities:
- Advancement to a senior marketing role, such as Senior Marketing Manager or Director of Marketing
- Expansion into other areas of marketing, such as product marketing or brand management
- Opportunities to lead and mentor junior marketing team members
ASSUMPTION: Bloomerang's focus on employee growth and development provides ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Bloomerang has a physical headquarters in Indianapolis, Indiana, but this role is remote and can be performed from anywhere in the United States.
Office Location(s): 9120 Otis Ave, Indianapolis, Indiana 46216, US
Geographic Context:
- Indianapolis, Indiana is the headquarters location, offering a midwestern city with a relatively low cost of living and a growing tech industry
- The remote nature of the role allows for flexibility in location, with the opportunity to work from anywhere in the United States
- The United States has a diverse range of cities and towns, offering various cultural, recreational, and professional opportunities
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the option to work from Bloomerang's headquarters in Indianapolis, Indiana.
ASSUMPTION: The remote nature of this role provides flexibility and work-life balance, allowing employees to work from the comfort of their own homes or from co-working spaces in their preferred location.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager or HR representative
- Technical assessment or case study presentation
- Final interview with key stakeholders, including the Head of Marketing
Key Assessment Areas:
- Data-driven decision-making skills and analytical thinking
- Campaign development and execution experience
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Bloomerang's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of customer marketing and lifecycle management in your application materials
- Showcase your ability to work collaboratively and drive results in a fast-paced environment
ATS Keywords: Customer Marketing, Lifecycle Marketing, Product Marketing, Data-Driven Decision Making, Campaign Optimization, A/B Testing, Cross-Functional Collaboration, Communication Skills, Problem-Solving Skills, Creativity, Customer Engagement, Performance Metrics, Customer Education, Generative AI, Automation, Customer-Centric Culture
ASSUMPTION: Bloomerang's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Pendo
- Salesforce
- Marketo
- Gainsight
- Generative AI tools for campaign content creation or automation
ASSUMPTION: While specific experience with these tools is not required, familiarity with similar technologies and a willingness to learn new tools are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Simplify: Bloomerang strives to make fundraising easier for nonprofits by providing intuitive and user-friendly tools
- Act: The company takes action to drive results and make a positive impact on the nonprofit sector
- Care: Bloomerang prioritizes the well-being of its employees, customers, and the communities they serve
Work Style:
- Collaborative: Bloomerang values cross-functional teamwork and open communication
- Data-driven: The company makes decisions based on data and analytics to optimize performance and drive results
- Customer-centric: Bloomerang prioritizes the needs and preferences of its customers and works to create exceptional customer experiences
Self-Assessment Questions:
- Do you align with Bloomerang's core values of Simplify, Act, and Care?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on results?
- Do you thrive in a collaborative, data-driven work environment that prioritizes customer-centricity?
ASSUMPTION: Bloomerang's culture is built on a foundation of collaboration, data-driven decision-making, and customer-centricity, with a strong focus on employee well-being and work-life balance.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Balancing the needs and preferences of various stakeholders, including customers, employees, and leadership
- Adapting to changes in the market and responding to emerging trends in customer marketing and lifecycle management
- Ensuring the consistent delivery of high-quality customer experiences across various touchpoints
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and adaptability, as well as a deep understanding of customer needs and preferences.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Customer Marketing Adoption Specialist: While both roles focus on customer marketing, the Adoption Specialist role has a stronger focus on driving product adoption and feature engagement
- Lifecycle Marketing vs. Customer Marketing: Lifecycle marketing focuses on the customer journey and customer retention, while customer marketing encompasses a broader range of activities aimed at driving customer engagement, satisfaction, and loyalty
- Product Marketing vs. Customer Marketing: Product marketing focuses on driving product adoption and feature engagement, while customer marketing encompasses a broader range of activities aimed at driving customer engagement, satisfaction, and loyalty
ASSUMPTION: While these roles share some similarities, each has its unique focus and requirements, making it essential to understand the specific needs and priorities of the organization.
📝 Sample Projects
- Developing and executing a customer onboarding program to enhance initial product adoption and improve customer satisfaction
- Collaborating with Customer Education and Customer Success to create educational content and webinars using generative AI to support customers in understanding and utilizing Bloomerang's products and services effectively
- Analyzing customer data to identify trends and opportunities for improving customer engagement and retention
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, highlighting the importance of data-driven decision-making, collaboration, and customer-centricity.
❓ Key Questions to Ask During Interview
- Can you describe the typical customer journey and how this role contributes to enhancing customer engagement and satisfaction?
- How does this role collaborate with other departments, such as Product, Marketing, Sales, and Customer Success, to ensure a unified approach to customer engagement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bloomerang support employee growth and development, and what opportunities are available for career advancement in this role?
- What are the most significant challenges facing the customer marketing team, and how can this role contribute to overcoming them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, demonstrating your ability to drive customer engagement and satisfaction through strategic marketing campaigns
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
