📌 Core Information
🔹 Job Title: Customer Marketing, Corporate Solutions, Specialist
🔹 Company: AIA
🔹 Location: Hong Kong, HK-AIA Hong Kong & Macau
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing content marketing across multiple platforms to improve and optimize content performance
- Implementing marketing campaigns to promote the Corporate Solutions brand and support business growth
- Collaborating with internal stakeholders and external agencies to ensure high-quality deliverables
- Measuring and reporting the performance of marketing campaigns to assess ROI and KPIs
- Liaising with internal stakeholders for review, compliance, and clearance procedures
ASSUMPTION: This role requires a strong balance of creative thinking, analytical skills, and stakeholder management to succeed.
📋 Key Responsibilities
✅ Implement marketing campaigns to promote the business and build awareness of the Corporate Solutions brand, capturing business opportunities and supporting growth.
✅ Manage content marketing across multiple platforms; responsible for improving and optimizing content to meet performance expectations.
✅ Work closely with the marketing team and/or agencies to ensure high standards of deliverables.
✅ Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
✅ Collaborate with relevant parties and manage suppliers to ensure quality deliverables in a cost-effective manner and smooth campaign launches.
✅ Liaise with internal stakeholders on review, compliance, and clearance procedures.
✅ Align communications efforts with business objectives and support product launches, events, and initiatives through collaboration with internal stakeholders.
✅ Handle ad hoc projects as required.
ASSUMPTION: This role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: University/college graduate
Experience: At least 6 years of relevant working experience in marketing, promotion, or communications
Required Skills:
- Creative mindset with strong presentation and communication skills, and attention to detail
- Experience in marketing, promotion, or communications
- Familiarity with video content development and production (advantage)
- A good team player with strong problem-solving skills
- Good command of written and spoken English and Chinese
- Proficient in computer skills including MS Word, Excel, PowerPoint, and Chinese typing
Preferred Skills:
- Experience in insurance promotion or marketing (advantage)
ASSUMPTION: Candidates with experience in insurance marketing may have an advantage in understanding the industry and its unique requirements.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - HKD 800,000 per annum (based on industry standards for a mid-level marketing role in Hong Kong)
Benefits:
- Medical and dental insurance
- Retirement benefits
- Life and disability insurance
- Employee assistance program
- Learning and development opportunities
Working Hours: Monday to Friday, 9:00 AM to 5:30 PM (with a 1-hour lunch break), totaling 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Hong Kong. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance. AIA is a leading pan-Asian life insurance group with a presence in 18 markets across Asia.
Company Size: 10,001+ employees. As a large organization, AIA offers opportunities for career growth and diverse experiences.
Founded: 1919 in Shanghai, China. AIA has a rich history and extensive experience in the insurance industry.
Company Description:
- Provides life insurance, accident and health insurance, and savings plans to individuals
- Offers employee benefits, credit life, and pension services to corporate clients
- Committed to helping customers live Healthier, Longer, Better Lives
Company Specialties:
- Life insurance
- Retirement planning
- Accident and health insurance
- Wealth management solutions
Company Website: https://www.aia.com/
ASSUMPTION: AIA's extensive experience and large size provide stability and opportunities for career growth, but may also present more structured work environments and slower decision-making processes compared to smaller companies.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the marketing department or the broader organization.
Reporting Structure: This role reports directly to the Head of Marketing, Corporate Solutions, and may have supervisory responsibilities for junior marketing team members or external agencies.
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to senior marketing roles within the department or the broader organization
- Expanding expertise in insurance marketing or related fields
- Developing leadership and management skills through supervisory responsibilities
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization, but may require proactive initiative-taking and strong performance to secure these opportunities.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with collaborative workspaces and meeting rooms.
Office Location(s): AIA Central, 1 Connaught Road, Central, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business environment
- The Central district is a central business district with numerous international companies and amenities
- Hong Kong offers a mix of Eastern and Western cultures, with a diverse range of dining, entertainment, and leisure options
Work Schedule: Standard office hours with the possibility of flexible working arrangements for specific tasks or projects.
ASSUMPTION: The work environment at AIA's Hong Kong office is likely to be professional, collaborative, and fast-paced, reflecting the company's role as a major player in the global insurance industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager or a member of the marketing team
- Second-round interview with senior leadership or additional team members
- Final decision and offer
Key Assessment Areas:
- Marketing and communication skills
- Problem-solving abilities
- Cultural fit and alignment with AIA's values
- Understanding of the insurance industry and AIA's business
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of AIA's business and the insurance industry in your application materials
- Prepare examples of successful marketing campaigns or projects you've worked on to discuss during the interview
- Research AIA's company culture and values to ensure a strong fit
ATS Keywords: Marketing, Campaign Management, Content Marketing, Performance Measurement, Stakeholder Management, MS Office, Chinese Typing, Insurance Marketing
ASSUMPTION: AIA's interview process is likely to be thorough and comprehensive, focusing on both technical skills and cultural fit. Applicants should be prepared to demonstrate their marketing expertise and understanding of AIA's business.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the marketing team's preferences and the projects at hand. Applicants should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Respect
- Excellence
- One AIA
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback and continuous learning
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for creating meaningful connections with customers?
- Are you comfortable working in a collaborative, team-oriented environment and open to feedback?
- Do you have a results-driven mindset and a commitment to delivering high-quality work?
ASSUMPTION: AIA places a strong emphasis on cultural fit and alignment with the company's values. Applicants should carefully consider how their personal values and work style align with AIA's and be prepared to discuss this during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working with diverse stakeholders, including internal teams, external agencies, and clients, requiring strong communication and interpersonal skills
- Adapting to a large, structured organization with established processes and procedures, which may present slower decision-making and less flexibility compared to smaller companies
- Operating in a competitive and dynamic insurance industry, requiring a strong understanding of market trends and customer needs
ASSUMPTION: These challenges may vary depending on the individual's role, team, and specific projects. Applicants should be prepared to discuss their strategies for overcoming these challenges during the interview process.
📈 Similar Roles Comparison
- Compared to other marketing roles in the insurance industry, this role places a stronger emphasis on content marketing and campaign management
- In contrast to marketing roles in other industries, this role requires a strong understanding of the insurance industry and its unique marketing challenges
- Career progression in this role may involve moving into more senior marketing roles within the department or the broader organization, or specializing in a specific area of insurance marketing
ASSUMPTION: Applicants should research similar roles in the insurance industry and consider how their skills and experiences align with the specific requirements of this role.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new insurance product, including creating content, managing external agencies, and measuring performance
- Optimizing the content marketing strategy for AIA's corporate website to improve user engagement and drive conversions
- Collaborating with internal stakeholders to create and distribute marketing materials for an upcoming industry event
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the individual's role, team, and specific business needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to AIA's overall business strategy and goals?
- What are the most significant challenges facing the marketing department in the next 12 months, and how can this role help address them?
- How does AIA support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the marketing department or the broader organization?
ASSUMPTION: These questions are intended to help applicants better understand the role, team, and company dynamics. Applicants should tailor their questions to their specific interests and concerns about the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AIA careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of AIA's business and the insurance industry
- Prepare examples of successful marketing campaigns or projects you've worked on to discuss during the interview
- Research AIA's company culture and values to ensure a strong fit and prepare thoughtful questions to ask during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
