📌 Core Information
- Job Title: Customer Marketing, Event Support Lead
- Company: Salesforce
- Location: New York, United States (Remote OK)
- Job Type: Full-Time
- Category: Marketing & Communications
- Date Posted: May 20, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Storytelling Focus: Create compelling customer stories for various channels and events.
- Cross-Functional Collaboration: Work closely with internal teams and customers to align stories with business goals.
- Adaptability: Thrive in a fast-paced environment, handling shifting priorities and finding creative solutions.
- Strategic Planning: Develop and execute customer story recommendations that resonate across platforms and audiences.
ASSUMPTION: This role requires a strong understanding of marketing principles, exceptional communication skills, and the ability to build relationships with customers and stakeholders.
📋 Key Responsibilities
- Event-Centric Storytelling:
- Partner with events and marketing teams to shape powerful customer story moments for Tier 1 events and 3rd party events.
- Tailor stories to the right stage, audience, and format.
- Customer Engagement:
- Pitch and secure customer brands to participate in multi-channel co-marketing campaigns.
- Strategic Collaboration:
- Work closely with internal stakeholders to align customer stories with broader business goals.
- Develop strong partnerships with key stakeholders and executive sponsors.
- Adaptability & Problem Solving:
- Navigate shifting priorities, handle objections, and find creative, win-win solutions.
- Proactively manage timelines, navigate approvals, and adapt plans to deliver results.
- Cross-Functional Orchestration:
- Serve as the connective tissue between customers, Sales, Marketing, Product, and Executive leadership.
- Collaborate closely with internal stakeholders to identify, pitch, and activate customer stories.
ASSUMPTION: The role may require occasional travel to attend major events and meet with customers.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 5+ years of experience in marketing, with a focus on customer advocacy, brand management, or event management.
- Required Skills:
- Proven ability to work collaboratively with cross-functional teams and build strong relationships with customers and stakeholders.
- Strong storytelling skills with the ability to create compelling narratives that resonate with diverse audiences.
- Proven experience in managing multi-channel marketing campaigns, including social media, events, and PR.
- Excellent written and verbal communication skills.
- Strong project management skills with the ability to handle multiple projects simultaneously.
- Preferred Skills:
- Experience in the technology or software industry.
- Familiarity with Salesforce products and services.
ASSUMPTION: Candidates with experience in customer success, account management, or similar roles may also be considered.
💰 Compensation & Benefits
- Salary Range: $169,600 to $233,200 per year (based on experience and location)
- Benefits: Stock Options, Equity, Benefits (detailed benefits information can be found [here](https://www.salesforcebenefits.com))
- Working Hours: Full-time, with flexible hours and remote work options.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 10,001+ employees
- Founded: 1999
- Company Description: Salesforce is a global leader in Customer Relationship Management (CRM) software and also provides a comprehensive set of enterprise applications focused on customer service, marketing automation, analytics, and application development.
- Company Specialties: Enterprise Cloud Computing and Customer Relationship Management
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports to the Senior Manager, Customer Marketing Activation.
- Work Arrangement: Remote OK, with occasional travel required for events and customer meetings.
- Growth Opportunities: Potential career growth paths include moving into a senior management role, specializing in a specific area of customer marketing, or transitioning into a related field such as product marketing or brand management.
🌍 Location & Work Environment
- Office Type: Remote-friendly, with offices worldwide.
- Office Location(s): New York, United States (Remote OK)
- Geographic Context: New York offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational opportunities. The city is also home to a thriving tech industry, providing ample networking and professional development opportunities.
- Work Schedule: Full-time, with flexible hours and remote work options.
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by a behavioral and technical interview with the hiring manager and team members.
- Key Assessment Areas: Storytelling skills, cross-functional collaboration, adaptability, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, storytelling skills, and customer engagement successes.
- Prepare examples of your customer story creation and event management experiences.
- Research Salesforce's customer success stories to demonstrate your understanding of the company's focus on customer storytelling.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketing automation tools (e.g., Pardot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Keynote)
- Video conferencing tools (e.g., Zoom, Webex)
👔 Cultural Fit Considerations
- Company Values: Customer Success, Innovation, Equality, Trust, and Growth.
- Work Style: Collaborative, fast-paced, and dynamic. Salesforce values employees who can thrive in a changing environment, adapt to new challenges, and work effectively with diverse teams.
- Self-Assessment Questions:
- How do you align with Salesforce's customer success focus, and how have you demonstrated this in your previous roles?
- How do you handle shifting priorities and adapt to changes in a fast-paced environment?
- How do you build and maintain strong relationships with customers and stakeholders?
⚠️ Potential Challenges
- Balancing multiple projects and priorities in a fast-paced environment.
- Occasional travel requirements for events and customer meetings.
- Navigating a large, global organization with diverse teams and stakeholders.
📈 Similar Roles Comparison
- Customer Marketing Manager: This role focuses more on strategic planning and campaign development, while the Event Support Lead role is more focused on event-specific storytelling and customer engagement.
- Event Manager: This role is more focused on event logistics and planning, while the Event Support Lead role is centered around creating impactful customer stories for events.
- Account Manager (Customer Success): This role is focused on customer retention and upselling, while the Event Support Lead role is centered around customer storytelling and engagement at events.
📝 Sample Projects
- Developing a customer story campaign for Dreamforce, Salesforce's annual user conference.
- Creating a customer experience for a 3rd party event, highlighting a specific customer's success with Salesforce products.
- Collaborating with a customer to develop a co-marketing campaign that showcases their use of Salesforce and the resulting business outcomes.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader customer marketing strategy at Salesforce?
- What are the most successful customer stories that have been created for events in the past, and what made them successful?
- How does the team collaborate with other departments, such as Sales and Product, to create customer stories that align with business goals?
- What opportunities are there for growth and development within the customer marketing team?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://salesforce.wd12.myworkdayjobs.com/External_Career_Site/job/New-York---New-York/Customer-Marketing--Event-Support-Lead_JR297491).
- Tailor your resume and cover letter to highlight your marketing experience, storytelling skills, and customer engagement successes.
- Prepare examples of your customer story creation and event management experiences.
- Research Salesforce's customer success stories to demonstrate your understanding of the company's focus on customer storytelling.
- Follow up with the hiring manager after one week if you haven't heard back about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
