📌 Core Information
🔹 Job Title: Customer Marketing Executive, Reserve & Luxury (Temporary)
🔹 Company: Diageo
🔹 Location: Madrid, Spain
🔹 Job Type: Temporary, Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing activation plans for key brands and customers.
- Collaborating with sales teams and shopper marketing to deliver effective marketing strategies.
- Ensuring outstanding execution at the point of purchase.
- Working with a diverse team in a global company with a strong portfolio of premium drinks brands.
ASSUMPTION: This role requires strong project management, analytical, and sales skills, as well as a deep understanding of the luxury industry and consumer behavior.
📋 Key Responsibilities
✅ Build activation plans for key brands and customers.
✅ Implement key platforms and activations within your customer alignment.
✅ Complete visibility toolkits to ensure brands show up admirably to customers and consumers.
✅ Own delivery of technical specifications and set up of all new POS items, ensuring on-time delivery to customers.
✅ Conduct activity M&E to constantly improve plans.
ASSUMPTION: This role involves a high level of detail and organization, as well as strong communication and collaboration skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in sales or marketing, with a focus on project management, analytical skills, and attention to detail.
Required Skills:
- Project management skills.
- Analytical skills and core selling skills.
- Attention to detail and excellence in execution of point of sales materials.
- Time management and prioritization skills.
- Ability to build powerful relationships and work collaboratively within a team.
- Problem-solving skills and ability to adapt quickly.
- Luxury industry background and passion.
- Fluency in Spanish and English.
Preferred Skills:
- Experience in the beverage industry.
- Knowledge of Diageo's brand portfolio.
ASSUMPTION: Candidates with a strong background in project management, analytical skills, and a passion for the luxury industry are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a role of this level and location)
Benefits:
- Health insurance.
- Life and accident insurance coverage.
- Employee Assistance Programme.
- Product discounts.
- Incentive plan.
- Modern work-life balance policies and wellbeing activities.
- Industry-leading functional and leadership capability trainings.
- Development opportunities in finance, advanced analytics, and business partnering.
- A clear path to build a long-term career in finance and more broadly across the organization.
- A supportive team that values learning, innovation, and continuous improvement.
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, specifically in the premium drinks sector.
Company Size: Diageo is a large, global company with over 30,000 employees and a presence in over 135 countries.
Founded: Diageo was founded in 1997, following the merger of Guinness and Grand Metropolitan.
Company Description:
- Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries.
- The company's portfolio includes spirits and beer, with a strong focus on premium and luxury brands.
- Diageo is committed to investing in the future and being mindful of its impact on people and the planet.
Company Specialties:
- Premium Drinks.
- Marketing.
- Innovation.
- Supply Chain.
- HR.
- Sales.
- Brand Management.
- Premium Wines and Spirits Supplier.
- Luxury.
- Super Premium.
- Beer.
- Consumer Goods.
- E-commerce.
- Beverages.
- Spirits.
- FMCG.
- Brand Owners.
Company Website: diageo.com
ASSUMPTION: Diageo's large size and global presence offer opportunities for career growth and development, as well as exposure to a diverse range of brands and markets.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and progression.
Reporting Structure: The Customer Marketing Executive reports directly to the Customer Marketing Manager and works closely with sales teams and shopper marketing.
Work Arrangement: This is an on-site, full-time role with a temporary contract of approximately 6 months.
Growth Opportunities:
- Progression to a permanent role within the Customer Marketing team or other marketing functions.
- Expansion of responsibilities and leadership opportunities as the team and business grow.
- Development of skills and expertise through industry-leading trainings and mentorship programs.
ASSUMPTION: This role offers a unique opportunity to gain experience in customer marketing and make a significant impact on the business, while also providing a pathway for career growth and development.
🌍 Location & Work Environment
Office Type: Diageo's Madrid office is a modern, collaborative workspace with a focus on employee wellbeing and work-life balance.
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
- The city is known for its rich history, vibrant culture, and diverse culinary scene.
- Madrid is home to numerous multinational corporations and offers ample opportunities for professional growth and development.
Work Schedule: Full-time, 40 hours per week, with flexibility for work-life balance.
ASSUMPTION: Madrid offers a dynamic and multicultural work environment, with a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR team.
- In-depth interview with the hiring manager and team members.
- Final interview with the Customer Marketing Manager.
- Background check and onboarding.
Key Assessment Areas:
- Problem-solving skills and ability to think critically.
- Communication and collaboration skills.
- Understanding of the luxury industry and consumer behavior.
- Project management and organizational skills.
- Adaptability and resilience in the face of ambiguity.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your passion for the luxury industry and Diageo's brand portfolio.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration.
- Research Diageo's company culture and values to ensure a strong fit.
ATS Keywords: Customer Marketing, Activation Plans, Point of Purchase, Luxury Industry, Project Management, Analytical Skills, Sales Skills, Attention to Detail, Time Management, Collaboration, Problem Solving, Spanish Fluency, English Fluency
ASSUMPTION: Diageo's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on problem-solving, communication, and collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Project management tools (e.g., Asana, Trello, Jira).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot).
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Hootsuite).
ASSUMPTION: Familiarity with relevant project management, data analysis, and marketing automation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Our consumers are at the heart of everything we do.
- Winning with consumers requires winning with our people.
- Our success is built on our people.
- We are a performance-driven culture.
- We are a global team of diverse individuals united by our shared purpose.
Work Style:
- Collaborative and inclusive.
- Agile and adaptable.
- Data-driven and insight-led.
- Focused on delivering results and driving growth.
- Committed to continuous learning and improvement.
Self-Assessment Questions:
- How do you align with Diageo's values, particularly the focus on consumers and winning with people?
- How comfortable are you working in a collaborative, agile, and data-driven environment?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Diageo's company culture is inclusive, collaborative, and focused on delivering results and driving growth, with a strong emphasis on consumer-centricity and winning with people.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills.
- The luxury industry can be competitive and fast-paced, with high expectations for performance and innovation.
- The role may involve occasional travel to customer sites or other Diageo offices.
- The temporary nature of the contract may offer less job security compared to permanent roles.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to manage their time effectively, work well under pressure, and adapt to the dynamic nature of the role.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Shopper Marketing Manager, with a focus on customer marketing and point of purchase activation.
- Unlike these roles, the Customer Marketing Executive role is more focused on project management and execution, rather than strategic brand planning or shopper marketing strategy.
- Career progression in customer marketing may lead to roles such as Customer Marketing Manager, Shopper Marketing Manager, or Brand Manager, with opportunities for further growth and development within the marketing function or across the broader business.
ASSUMPTION: This role offers a unique opportunity to gain experience in customer marketing and make a significant impact on the business, while also providing a pathway for career growth and development.
📝 Sample Projects
- Developing and implementing an activation plan for a new product launch in the luxury segment.
- Collaborating with the sales team to create tailored activation plans for key customers to differentiate their offer.
- Conducting a market analysis to identify trends and opportunities in the luxury segment and adapt activation plans accordingly.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for impact in the Customer Marketing Executive role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Diageo's Reserve & Luxury portfolio?
- What opportunities are there for growth and development within the Customer Marketing team or across Diageo's marketing functions?
- How does Diageo support work-life balance and employee wellbeing in this role?
- What are the key challenges facing the Reserve & Luxury portfolio, and how can this role help address them?
ASSUMPTION: These questions can help candidates better understand the role's priorities, fit within the broader organization, and opportunities for growth and development, as well as the key challenges facing the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on project management, analytical skills, and a passion for the luxury industry.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration.
- Research Diageo's company culture and values to ensure a strong fit.
- Follow up with the hiring manager one week after submission to confirm receipt of your application and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
