📌 Core Information
🔹 Job Title: Customer Marketing Lead
🔹 Company: Fortra
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving customer growth and retention through targeted marketing campaigns
- Strengthening MFT pipeline and business growth through cross-selling, up-selling, and advocacy initiatives
- Collaborating with Sales, Customer Success, and Product Marketing teams to align business value with customer needs
- Managing review site presence and generating positive customer reviews
- Analyzing and optimizing post-SQL funnel performance to accelerate sales cycles
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration, and a deep understanding of customer lifecycle and MFT products.
📋 Key Responsibilities
✅ Develop, implement, and optimize customer marketing plans and programs to drive cross-selling, up-selling, and retention
✅ Collaborate with Product Marketing, Subject Matter Experts, and Customer Success to create compelling campaign-related materials
✅ Drive and coordinate customer advocacy initiatives, including customer case studies, testimonials, and reference programs
✅ Monitor campaign performance and track retention and expansion outcomes, providing actionable insights and optimization recommendations
✅ Establish clear project timelines and ensure materials are completed and campaigns are executed as scheduled
✅ Own and grow MFT presence on third-party review platforms by developing strategies to increase both volume and quality of customer reviews
✅ Analyze review trends, sentiment, and competitor benchmarks to generate actionable insights for marketing, product, and customer advocacy strategies
✅ Collaborate with Sales and Product teams to identify common trial blockers and objections, and create targeted enablement assets to reduce friction and improve trial-to-close conversion
✅ Launch strategic campaigns for stalled opportunities to reignite interest and accelerate pipeline velocity
ASSUMPTION: This role requires strong project management abilities, analytical skills, and the ability to prioritize multiple projects.
🎯 Required Qualifications
Education: Bachelor’s degree in business or technology. Master’s degree a plus
Experience: Minimum 3-5 years previous experience in marketing B2B technology products/solutions
Required Skills:
- Proven experience driving customer programs and managing review site profiles (G2 Preferred)
- Marketing experience executing B2B marketing activities focused on sales funnel dynamics and post-SQL nurturing
- Previous B2B customer-facing experience as Sales or Presales
- Self-starter with a growth mindset
- Strong cross-functional collaborator
- Driven and resilient
- Strong customer focus and business acumen
- Organized, analytical skills
- Good project management abilities
- Familiarity with CRM (D365, SFDC) and MarTech (Hubspot, Pardot, Marketo or similar systems)
- Good knowledge in Microsoft Office Suite (Word, PowerPoint, Excel)
Preferred Skills:
- Experience with MFT products
- Familiarity with review site platforms (G2, Capterra)
ASSUMPTION: Candidates should have a proven track record in driving customer growth and retention through targeted marketing campaigns and a strong understanding of the customer lifecycle and MFT products.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 USD per year
Benefits:
- Health, dental, and vision coverage as of hire
- Immediate enrollment in 401(k), HSA, and FSA plans
- Flexible PTO policy
- Tuition and personal enrichment reimbursement
- Option to enroll in ID Theft Protection Program
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the company's compensation philosophy.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 1987 (as HelpSystems LLC)
Company Description:
- Fortra provides advanced offensive and defensive security solutions that deliver comprehensive protection across the cyber kill chain
- The company offers complete visibility across the attack chain, access to threat intelligence spanning the globe, and flexible solution delivery
- Fortra's mission is to help customers anticipate criminal behavior and strengthen their defenses in real time
Company Specialties:
- Security Solutions
- Threat Intelligence
- Cyber Kill Chain
Company Website: fortra.com
ASSUMPTION: Fortra's focus on security solutions and threat intelligence makes it an attractive employer for candidates interested in cybersecurity and data protection.
📊 Role Analysis
Career Level: Mid-Career
Reporting Structure: This role reports directly to the Senior Marketing Manager, MFT
Work Arrangement: Remote OK, with flexibility for on-site collaboration as needed
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to expand skills in customer marketing, review site management, and post-SQL funnel optimization
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing, with a focus on customer growth and retention.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site work arrangements)
Office Location(s): 11095 Viking Dr Suite 100, Eden Prairie, Minnesota 55344, US
Geographic Context:
- Eden Prairie, Minnesota, is a suburb of Minneapolis-Saint Paul, offering a mix of urban and suburban living
- The area is known for its strong job market, high quality of life, and access to outdoor recreation
- Minnesota experiences cold winters and warm summers, with a mix of precipitation throughout the year
Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM CST
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to manage their time effectively to balance remote and on-site work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with marketing and cross-functional stakeholders
- Final interview with the Senior Marketing Manager, MFT
Key Assessment Areas:
- Customer marketing strategy and execution
- Review site management and optimization
- Post-SQL funnel analysis and optimization
- Cross-functional collaboration and stakeholder management
Application Tips:
- Highlight relevant customer marketing experience and achievements
- Demonstrate familiarity with review site platforms and post-SQL funnel dynamics
- Prepare for behavioral interview questions focused on customer-centric mindset and cross-functional collaboration
- Tailor your resume and cover letter to emphasize relevant skills and experiences
ATS Keywords: Customer Marketing, Review Site Management, Post-SQL Funnel, Cross-Functional Collaboration, Customer Growth, Retention, Up-Selling, Cross-Selling, Advocacy, Marketing Strategy, Campaign Execution, Stakeholder Management
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to improve their chances of being seen by the company's Applicant Tracking System.
🛠️ Tools & Technologies
- CRM: Microsoft Dynamics 365
- Marketing Automation: HubSpot
- Review Site Platforms: G2, Capterra
- Project Management: Asana, Trello, or similar tools
- Microsoft Office Suite: Word, PowerPoint, Excel
ASSUMPTION: Candidates should be comfortable using CRM, marketing automation, and project management tools, as well as Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric focus
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Agile and adaptable, with a focus on results and execution
- Strong cross-functional collaboration and communication
- Data-driven decision making and continuous improvement
- Customer-focused and customer-centric mindset
Self-Assessment Questions:
- How do you approach driving customer growth and retention through targeted marketing campaigns?
- Can you provide an example of a successful review site management strategy you've implemented?
- How do you balance multiple projects and prioritize tasks to meet deadlines?
ASSUMPTION: Candidates should assess their fit with Fortra's company values and work style, ensuring they align with the company's customer-centric focus and collaborative culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing remote work and on-site collaboration
- Adapting to a fast-paced and dynamic work environment
- Working with cross-functional stakeholders and managing expectations
- Keeping up with industry trends and best practices in customer marketing and review site management
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Customer Marketing Lead: The Lead role focuses more on strategy and cross-functional collaboration, while the Manager role is more focused on day-to-day execution and team management
- Customer Success Manager vs. Customer Marketing Lead: The Lead role focuses on driving customer growth and retention through marketing channels, while the Success role focuses on customer satisfaction, renewal, and upselling through direct customer interactions
- Product Marketing Manager vs. Customer Marketing Lead: The Lead role focuses on customer-centric marketing strategies, while the Product role focuses on product positioning, messaging, and launch strategies
ASSUMPTION: Candidates should understand the differences between these roles and tailor their applications accordingly.
📝 Sample Projects
- Developing and executing a customer advocacy campaign that generates positive reviews and increases customer retention
- Optimizing post-SQL funnel performance through targeted campaigns and enablement assets, resulting in improved trial-to-close conversion rates
- Collaborating with Product Marketing to create compelling customer stories and case studies that highlight business value and customer success
ASSUMPTION: Candidates should be prepared to provide specific examples of their past projects and their outcomes.
❓ Key Questions to Ask During Interview
- How does Fortra support the growth and development of its marketing team members?
- Can you describe the team structure and dynamics within the MFT marketing team?
- How does Fortra approach customer retention and expansion, and what role does this position play in that strategy?
- What are the key performance indicators (KPIs) used to measure the success of customer marketing campaigns, and how are they tracked and optimized?
- How does Fortra foster a customer-centric culture, and what role does this position play in maintaining that focus?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, including ATS keywords
- Prepare for interviews by researching Fortra's company culture, values, and recent projects
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
- If selected for an interview, practice common interview questions and prepare questions to ask the interviewer
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
