📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: TalkTalk
🔹 Location: Salford Quays, Manchester, United Kingdom
🔹 Job Type: Full-time, 12-month Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid, minimum 50% office presence)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Senior Marketing Manager in creating and delivering customer communication strategies
- Managing targeted campaigns via email, SMS, direct mail, social media, and digital channels
- Collaborating with data and insight teams to understand audiences and make data-driven decisions
- Working with creative agencies to develop campaign messaging and creative
- Evaluating campaign performance and driving continuous improvement
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and creative problem-solving. It's ideal for a marketing professional with a strong customer focus and a passion for driving engagement and retention.
📋 Key Responsibilities
✅ Develop and deliver targeted communication campaigns for in-life programs, upsells, end-of-life offers, and relationship-building activities
✅ Collaborate with the Head of Customer Marketing to plan and prioritize campaigns, ensuring they are customer-focused and commercially impactful
✅ Manage campaign sign-off process, working closely with stakeholders to incorporate feedback
✅ Brief and use campaign evaluation to understand impact and drive improvement
✅ Utilize test and learn approach to optimize campaigns across all channels
✅ Manage campaign budget, ensuring cost-efficiency and streamlined operations
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and stakeholder communication. It requires strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in a marketing role, with a focus on customer engagement and retention
Required Skills:
- Proven data analysis skills and understanding of customer data
- Experience in managing customer-focused campaigns
- Strong communication and stakeholder management skills
- Familiarity with digital marketing channels and marketing automation tools
- Ability to work in a fast-paced environment and manage multiple projects
Preferred Skills:
- Experience in broadband marketing or the telecommunications sector
- Knowledge of Telco-specific customer lifecycle and retention strategies
ASSUMPTION: While experience in broadband marketing or the telecommunications sector is preferred, candidates with a strong marketing background and a willingness to learn about the industry will also be considered.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (pro-rated for the 12-month contract)
Benefits:
- Flexible hybrid working (minimum 50% office presence)
- Collaborative office spaces
- Free on-site parking
- Generous holiday package (25 days annual leave, 3 wellbeing days, and birthday off, with the option to buy up to 10 more days)
- Private healthcare for all employees
- Competitive pension scheme and performance-related bonus opportunities
- Free broadband for all employees
- Life event gifts
- Inclusive employee networks
- Salary sacrifice scheme
- Big retail and leisure discounts
- 3 paid volunteering days a year
Working Hours: Full-time, 37.5 hours per week, with flexible working options available
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 2-5 years of experience in the United Kingdom. The benefits package is competitive and reflects TalkTalk's commitment to employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, providing broadband, phone, and TV services
Company Size: 1,001-5,000 employees (according to LinkedIn)
Founded: 2003 (as a subsidiary of Carphone Warehouse, now independently owned)
Company Description:
- TalkTalk is a challenger brand in the broadband, phone, and TV market, focusing on simplicity, affordability, reliability, and fairness
- It offers a range of products and services tailored to different customer needs and budgets
- The company aims to bring the best value connectivity to everyone, with a customer-centric approach
Company Specialties:
- Broadband
- Telephony
- Mobile
- TV
- Technology
- Digital
- Data
Company Website: careers.talktalk.co.uk
ASSUMPTION: TalkTalk is a well-established telecommunications company with a strong focus on customer value and experience. Its size and industry position allow for a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-level marketing role, reporting directly to the Head of Customer Marketing
Reporting Structure: This role does not have direct reports but will collaborate with various teams, including data and insight, creative agencies, and marketing automation
Work Arrangement: Hybrid, with a minimum of 50% office presence at the Soapworks – Salford Quays, Manchester location
Growth Opportunities:
- Progression to a senior marketing role within the Customer Marketing team or other departments
- Broadening of skills and experience through working on diverse campaigns and projects
- Potential for permanent employment following the 12-month fixed-term contract
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and evolving industry. The fixed-term contract nature of the role may also present unique challenges and learning experiences.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace designed for creative thinking and innovation
Office Location(s): Soapworks – Salford Quays, Manchester (with potential for occasional travel to other TalkTalk offices)
Geographic Context:
- Salford Quays is a vibrant, waterside destination with a mix of retail, leisure, and residential offerings
- The area is well-connected by public transport, with easy access to Manchester city center and other nearby towns
- It is home to various cultural attractions, including the Imperial War Museum North and The Lowry art gallery
Work Schedule: Full-time, 37.5 hours per week, with flexible working options available
ASSUMPTION: The Salford Quays location offers a dynamic and engaging work environment, with easy access to amenities and public transport. The hybrid work arrangement balances the benefits of office collaboration with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- First-round interview with the hiring manager (Head of Customer Marketing)
- Second-round interview with the hiring manager and a member of the Customer Marketing team
- Final-stage assessment or presentation, followed by a decision
Key Assessment Areas:
- Customer focus and understanding of customer needs
- Data analysis and interpretation skills
- Campaign management and project planning abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with TalkTalk's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of customer data and lifecycle management
- Showcase your ability to manage multiple projects and stakeholders
- Prepare examples of successful customer-focused campaigns you've worked on
- Research TalkTalk's company culture and values to show your alignment with the organization
ATS Keywords: Customer Marketing, Campaign Management, Data Analysis, Customer Engagement, Broadband Marketing, Telecommunications, Marketing Automation, Stakeholder Management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' customer focus, data analysis skills, and campaign management experience.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (for email and SMS campaigns)
- Marketing automation tools (e.g., Adobe Campaign, Oracle Responsys)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing automation, data analysis, and creative design.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Being bold and challenging the status quo
- Working together as one team
- Taking ownership and delivering results
- Continuously learning and improving
Work Style:
- Collaborative and inclusive
- Fast-paced and dynamic
- Focused on continuous improvement and innovation
- Data-driven and customer-centric
Self-Assessment Questions:
- Do you have a proven track record of delivering customer-focused campaigns that drive engagement and retention?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative, inclusive work culture that values continuous learning and improvement?
ASSUMPTION: TalkTalk values a diverse and inclusive workforce that reflects the customers it serves. Candidates who demonstrate a strong customer focus, a willingness to challenge the status quo, and a collaborative work style will be well-suited to the company's culture.
⚠️ Potential Challenges
- The role is a 12-month fixed-term contract, which may present uncertainty or challenges related to job security and long-term career planning
- The role requires a strong understanding of customer data and lifecycle management, which may present a learning curve for candidates without telecommunications industry experience
- The role involves managing multiple projects and stakeholders, which may require strong organizational and communication skills to balance competing priorities
- The role is based in Salford Quays, Manchester, which may present commuting challenges for candidates living outside the Greater Manchester area
ASSUMPTION: While this role presents unique challenges, it also offers opportunities for professional growth, learning, and development within a dynamic and innovative industry.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position has a stronger focus on customer engagement and retention, with a broader range of channels and campaigns to manage
- Within the telecommunications industry, this role is unique in its focus on customer marketing and lifecycle management, rather than acquisition or product marketing
- Career progression in this role may involve moving into a senior marketing role within the Customer Marketing team or exploring opportunities in other departments, such as Product or Acquisition Marketing
ASSUMPTION: This role offers a unique opportunity to specialize in customer marketing within the telecommunications industry, with a broad range of responsibilities and potential for career growth and development.
📝 Sample Projects
- Developing and executing a targeted email campaign to upsell broadband services to existing customers
- Managing a social media campaign to drive customer engagement and brand awareness
- Collaborating with data and insight teams to segment customers and optimize campaign targeting
- Evaluating the performance of direct mail campaigns and optimizing future campaigns based on results
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from campaign management and data analysis to stakeholder communication and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Marketing department?
- How does this role contribute to TalkTalk's overall business strategy and customer experience vision?
- What opportunities are there for professional development and growth within this role and the Customer Marketing team?
- How does TalkTalk support work-life balance and employee well-being, particularly for hybrid workers?
- Can you provide examples of successful customer-focused campaigns that the Customer Marketing team has executed in the past?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the team's dynamics, and the company's culture and values. They also demonstrate the candidate's interest in and understanding of the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: careers.talktalk.co.uk/jobs/search/?keywords=Customer%20Marketing%20Manager&location=Manchester
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on customer engagement and data analysis
- Prepare examples of successful customer-focused campaigns you've worked on, demonstrating your ability to manage multiple projects and stakeholders
- Research TalkTalk's company culture and values to show your alignment with the organization and your enthusiasm for the role
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
