📌 Core Information
- Job Title: Customer Marketing Manager
- Company: Salesloft
- Location: Remote (United States)
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 14, 2025
- Experience Level: Mid-Senior level (5+ years)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer marketing strategies to drive engagement, adoption, and retention.
- Collaborating with cross-functional teams to ensure customer success and advocacy.
- Managing customer advocacy initiatives, including G2 and other review sites.
- Building and maintaining strong relationships with both internal and external stakeholders.
ASSUMPTION: This role requires a high degree of collaboration and adaptability, as the Customer Marketing Manager will work closely with various teams to achieve common goals.
📋 Key Responsibilities
- Customer Marketing Campaign Development & Execution: Create and manage customer marketing campaigns to drive engagement, adoption, and retention.
- Cross-Functional Team Collaboration: Work closely with marketing, customer success, sales, and product teams to ensure customer success and advocacy.
- Customer Advocacy Management: Oversee customer advocacy initiatives, including G2 and other review sites, to gather and leverage customer feedback.
- Customer Success Story Development: Partner with the content team to produce and distribute compelling customer success stories and content.
- Customer Advisory Board (CAB) Management: Plan and execute CAB touchpoints, strengthen relationships with CAB members, and serve as the primary point of contact for cross-functional teams seeking customer insights and support.
ASSUMPTION: This role requires strong project management skills, as the Customer Marketing Manager will be responsible for multiple campaigns and initiatives simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5+ years of experience in B2B marketing, communications, customer success, or advocacy.
- Required Skills:
- Self-motivated and proactive, with the ability to work in a distributed team environment.
- Excellent interpersonal and communication skills, informed by keen critical thinking and messaging.
- Strong planning, organizational, project management, and analytical skills.
- Ability to work swiftly and efficiently in a fast-paced environment and maintain grace under pressure.
- Demonstrated knowledge of and passion for customer community development.
- Desire to go above and beyond to put customers first.
- Preferred Skills:
- Experience with Salesloft's Revenue Orchestration Platform.
- Familiarity with G2 and other review sites.
- Knowledge of sales technology and B2B marketing trends.
ASSUMPTION: Candidates with experience in B2B marketing, customer success, or advocacy are strongly encouraged to apply.
💰 Compensation & Benefits
- Salary Range: $74,000 - $126,000 USD per year (based on experience and location)
- Benefits:
- Performance Bonus
- Stock
- Benefits
- Incentive Compensation Plans
- Working Hours: Full-time (40 hours/week) with flexible hours and remote work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the United States.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development (Revenue Orchestration Platform)
- Company Size: Medium (501-1,000 employees)
- Founded: 2011
- Company Description: Salesloft powers durable revenue growth for the world’s most demanding companies. Their industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.
- Company Specialties: Sales dialer, sales emails, account-based sales development, SDR-driven analytics, data integration, sales engagement, sales enablement, and salesforce integration.
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the Director of Product Marketing.
- Work Arrangement: Remote (with the option to work from one of Salesloft's offices in Atlanta, GA; Guadalajara, MX; or London, UK)
- Growth Opportunities: As Salesloft continues to grow, there will be opportunities for the Customer Marketing Manager to expand their team and take on more strategic responsibilities.
ASSUMPTION: This role offers significant growth potential as Salesloft continues to expand its customer base and product offerings.
🌍 Location & Work Environment
- Office Type: Remote-first with physical offices in Atlanta, GA; Guadalajara, MX; and London, UK.
- Office Location(s): 1180 West Peachtree St NW, Suite 2400, Atlanta, GA 30309, US; Avenida Adolfo López Mateos Norte 95, Guadalajara, Jalisco 44648, MX; 14 Grays Inn Rd, Holborn, London WC1X 8HN, GB
- Geographic Context: Salesloft's remote work arrangement allows employees to work from anywhere in the United States, with the option to work from one of the company's offices.
- Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work asynchronously with team members in different time zones.
ASSUMPTION: The remote work arrangement provides flexibility for employees to balance their personal and professional lives.
💼 Interview & Application Insights
- Typical Process: 1. Phone/Video Screen; 2. Behavioral Interview; 3. Final Interview with Hiring Manager
- Key Assessment Areas: Problem-solving skills, customer focus, communication skills, and adaptability.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Showcase your understanding of Salesloft's products and customer marketing strategies.
- Prepare examples of your past customer marketing campaigns and their outcomes.
ASSUMPTION: Salesloft's interview process is designed to assess candidates' problem-solving skills, customer focus, communication skills, and adaptability.
🛠️ Tools & Technologies
- Salesloft's Revenue Orchestration Platform
- G2 and other review sites
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: Familiarity with Salesloft's Revenue Orchestration Platform and other relevant marketing tools is preferred but not required.
👔 Cultural Fit Considerations
- Company Values: Lead with humility and respect, earn customer trust, put team over self, redefine what's possible, and deliver big results.
- Work Style: Collaborative, fast-paced, and focused on delivering big results.
- Self-Assessment Questions:
- How have you demonstrated our company values in past roles?
- How do you stay organized and manage your time in a remote work environment?
- How do you approach building relationships with both internal and external stakeholders?
ASSUMPTION: Salesloft's company culture is collaborative, fast-paced, and focused on delivering big results. Candidates who are self-motivated, adaptable, and customer-focused will thrive in this environment.
⚠️ Potential Challenges
- Balancing multiple customer marketing campaigns and initiatives simultaneously.
- Managing customer expectations and feedback in a fast-paced, hyper-growth startup environment.
- Collaborating effectively with remote team members and stakeholders across different time zones.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Product Marketing Manager: Customer Marketing Manager focuses on customer engagement, adoption, and retention, while Product Marketing Manager focuses on product positioning, messaging, and go-to-market strategy.
- Customer Marketing Manager vs. Customer Success Manager: Customer Marketing Manager focuses on driving customer engagement and advocacy, while Customer Success Manager focuses on customer onboarding, renewal, and upsell.
- Career Path: Customer Marketing Manager can transition into a more strategic role, such as Director or VP of Customer Marketing, or move into a related field, such as Product Marketing or Customer Success.
ASSUMPTION: The Customer Marketing Manager role offers significant growth potential and can lead to various career paths within the marketing or customer success functions.
📝 Sample Projects
- Developing and executing a customer referral program to drive customer engagement and advocacy.
- Managing customer advisory board (CAB) touchpoints and strengthening relationships with CAB members.
- Creating and distributing customer success stories and content to showcase customer achievements and drive product adoption.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Customer Marketing Manager may undertake.
❓ Key Questions to Ask During Interview
- How does Salesloft measure the success of its customer marketing campaigns and initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Salesloft support the professional development and growth of its employees?
- What are the biggest challenges facing the Customer Marketing team, and how can this role help address them?
ASSUMPTION: These questions will help candidates better understand the role's priorities, growth opportunities, and the team's challenges.
📌 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://salesloft.com/careers/?gh_jid=6882482).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your past customer marketing campaigns and their outcomes.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
- Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
