📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Anthropic
🔹 Location: San Francisco, CA | New York City, NY | Seattle, WA
🔹 Job Type: Hybrid (25% office time required)
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 6+ years in customer marketing
🔹 Remote Status: On-site (with flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive customer programs to guide customers through their entire journey with Claude
- Creating authentic customer advocates and building lasting loyalty
- Transforming customer successes into market trust and adoption
- Collaborating with cross-functional teams to identify and amplify customer stories
- Driving customer engagement through loyalty programs and community initiatives
ASSUMPTION: This role requires a strategic mindset balanced with strong execution capabilities, as well as excellent written and verbal storytelling abilities.
📋 Key Responsibilities
✅ Supporting the customer storytelling program from story identification through creation and distribution
✅ Creating compelling narratives that demonstrate Claude's impact across different industries and use cases
✅ Developing multi-format customer campaigns that accelerate market adoption
✅ Building and nurturing relationships with customers to foster authentic advocacy
✅ Partnering with Sales, Product, and Communications teams to identify and amplify customer successes
✅ Maximizing story impact through coordinated internal and external amplification strategies
✅ Guiding Sales teams on effectively using customer stories to accelerate deals
✅ Driving customer engagement through loyalty programs and community initiatives
ASSUMPTION: This role requires a data-driven approach to measuring and improving program impact, as well as the ability to manage multiple priorities while maintaining high quality standards.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: 6+ years of experience in customer marketing, ideally in B2B SaaS
Required Skills:
- Excellent written and verbal storytelling abilities, proven through technical customer stories that drove business results
- Experience building relationships with technical executives and business leaders
- Experience working with customers of all shapes/sizes, but large Enterprises to fast-growth startups
- Track record of creating effective content in multiple formats (text, video, speakers/content for events)
- Expertise in amplifying customer stories across internal and external channels for maximum impact, using them as key growth levers across the business
- Data-driven approach to measuring and improving program impact
- Ability to manage multiple priorities while maintaining high quality standards
- History of successful collaboration across Sales, Product, and Communications teams
- Strategic mindset balanced with strong execution capabilities
Preferred Skills:
- Experience building and managing customer loyalty or community programs
- Track record of successful customer advisory board (CAB) and event programming
- Background working with enterprise technology companies and their unique needs
ASSUMPTION: Strong candidates may also have experience in customer success or account management, as these roles share some similarities with customer marketing.
💰 Compensation & Benefits
Salary Range: $190,000 - $240,000 USD (based on the provided range)
Benefits:
- Competitive compensation
- Generous vacation
- Parental leave
- Flexible working hours
- Office space
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Research Services
Company Size: 501-1,000 employees (mid-sized company, providing opportunities for growth and collaboration)
Founded: 2023 (relatively new company with a clear mission and focus)
Company Description:
- Anthropic is an AI safety and research company working to build reliable, interpretable, and steerable AI systems.
- Their first product is Claude, an AI assistant for tasks at any scale.
- Their research interests span multiple areas, including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.
Company Specialties:
- AI safety and research
- Building reliable, interpretable, and steerable AI systems
- Developing AI assistants for various tasks
Company Website: https://www.anthropic.com/
ASSUMPTION: Anthropic's focus on AI safety and research makes it an attractive option for candidates interested in cutting-edge AI development and ensuring the responsible use of AI technology.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience)
Reporting Structure: This role reports directly to the Head of Customer Marketing
Work Arrangement: Hybrid (25% office time required, with flexible working hours)
Growth Opportunities:
- Potential career progression within the Customer Marketing team or related departments
- Opportunities to work on high-impact projects and contribute to the company's mission
- Chance to develop skills in AI, customer marketing, and cross-functional collaboration
ASSUMPTION: This role offers growth opportunities through learning, collaboration, and contributing to Anthropic's mission in AI safety and research.
🌍 Location & Work Environment
Office Type: Anthropic has offices in San Francisco, CA; New York City, NY; and Seattle, WA
Office Location(s): San Francisco, CA; New York City, NY; Seattle, WA
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and mild Mediterranean climate
- New York City, NY: A global hub for finance, media, and technology, with a fast-paced and dynamic work environment
- Seattle, WA: Home to several major tech companies, with a focus on innovation and a balanced work-life culture
Work Schedule: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The location and work environment at Anthropic offer a mix of urban and tech-focused settings, with opportunities for collaboration and growth in each location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Customer Marketing team
- Final interview with the Head of Customer Marketing
- Background check and offer extension
Key Assessment Areas:
- Storytelling and content creation skills
- Customer relationship-building abilities
- Strategic thinking and program development
- Cross-functional collaboration and communication
- Data-driven approach to measuring impact
Application Tips:
- Tailor your resume and cover letter to highlight your storytelling, customer relationship-building, and strategic thinking skills
- Provide examples of customer stories you've created and their impact on business results
- Demonstrate your ability to work collaboratively with cross-functional teams
- Showcase your understanding of Anthropic's mission and how your skills align with the role's requirements
ATS Keywords: Customer Marketing, Storytelling, Program Development, Customer Advocacy, Relationship Building, Content Creation, Data-Driven Approach, Collaboration, Strategic Mindset, Execution Capabilities
ASSUMPTION: The interview process at Anthropic focuses on assessing candidates' storytelling, customer relationship-building, and strategic thinking skills, as well as their ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The tools and technologies required for this role are standard for customer marketing professionals and may vary depending on Anthropic's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Reliable and interpretable AI systems
- Steerable AI for beneficial outcomes
- Collaboration and open communication
- Continuous learning and improvement
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Focus on impact and long-term goals
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you share Anthropic's commitment to building reliable, interpretable, and steerable AI systems?
- Are you comfortable working collaboratively with cross-functional teams and open to feedback?
- Do you have a data-driven approach to measuring and improving program impact?
- Are you adaptable and able to manage multiple priorities while maintaining high quality standards?
ASSUMPTION: Anthropic values candidates who align with their mission to build reliable, interpretable, and steerable AI systems, as well as those who are collaborative, data-driven, and adaptable.
⚠️ Potential Challenges
- Managing multiple priorities and maintaining high quality standards in a fast-paced, growing company
- Working with a diverse range of customers, from large enterprises to fast-growth startups
- Balancing the need for authentic customer advocacy with the goal of accelerating market adoption
- Keeping up with the latest trends and best practices in customer marketing and AI technology
ASSUMPTION: The potential challenges in this role are common to customer marketing professionals and can be mitigated through strong organizational skills, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- Customer Success Manager: Focuses on customer retention and expansion, while this role focuses on customer advocacy and market adoption
- Account Manager: Primarily responsible for sales and revenue growth, whereas this role focuses on customer storytelling and advocacy
- Content Marketing Manager: Creates and distributes content to attract and engage customers, while this role focuses on customer storytelling and advocacy throughout the customer journey
ASSUMPTION: This role is unique in its focus on customer advocacy and market adoption through storytelling and program development, making it distinct from similar roles in customer success, sales, and content marketing.
📝 Sample Projects
- Developing a customer referral program to encourage satisfied customers to refer their peers
- Creating a customer advisory board to gather feedback and insights on Anthropic's products and services
- Hosting customer events or webinars to educate customers on the latest AI trends and Anthropic's offerings
ASSUMPTION: These sample projects demonstrate the range of initiatives a Customer Marketing Manager at Anthropic might undertake to build customer relationships, foster advocacy, and drive market adoption.
❓ Key Questions to Ask During Interview
- How does Anthropic measure the success of its customer marketing programs, and how can I contribute to improving their impact?
- What opportunities are there for collaboration with other teams, such as Sales, Product, and Communications?
- How does Anthropic support the professional development and growth of its Customer Marketing team members?
- What are the biggest challenges facing the Customer Marketing team currently, and how can this role help address them?
- How does Anthropic ensure that its customer marketing efforts align with its mission to build reliable, interpretable, and steerable AI systems?
ASSUMPTION: These interview questions help candidates understand the role's priorities, opportunities for collaboration and growth, and the company's commitment to its mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your storytelling, customer relationship-building, and strategic thinking skills
- Prepare examples of customer stories you've created and their impact on business results
- Demonstrate your ability to work collaboratively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
