📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Logitech
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site preferred, but hybrid considered
🚀 Job Overview
Key aspects of this role include:
- Driving sales growth in assigned channels through data-driven marketing strategies
- Collaborating with cross-functional teams to execute integrated online marketing campaigns
- Analyzing market data to identify business opportunities and optimize marketing plans
- Managing day-to-day business operations and activating various marketing tools
ASSUMPTION: This role requires a strong focus on data analysis and interpretation to drive informed decision-making and marketing strategies.
📋 Key Responsibilities
✅ Develop and implement customer-focused marketing plans that align with category and global strategies
✅ Build and manage advertising plans according to global strategies, leading agencies
✅ Collaborate with NAMs and Head of eTail to align DCS/SOs and soft targets, providing annual plans and quarterly forecasts
✅ Run monthly and quarterly reviews internally and externally, sharing learning back to the region to fuel regional best practices
✅ Drive ASP up through attachment and cross-sell tactics
✅ Manage day-to-day business by activating all eTailers platform, marketing, and media tools to maximize traffic to products’ pages
✅ Translate category strategies into CM plans using global blueprints, defining and optimizing range opportunities by seller/customer with HoE
✅ Execute and drive NPI and run-rate business by using tech tools to monitor KPIs and data to open opportunities, coordinating across category marketing, NAM, trading partner (distributor/reseller), and customer/platform
✅ Plan and execute promotions aligned to the brand and customers' commercial calendar
ASSUMPTION: This role requires a high level of organization and project management skills to juggle multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in eCommerce and digital marketing, gained from working at an eTailer (mandatory) and for a brand (preferred)
Required Skills:
- Fluency in English (mandatory)
- eRetail media (eCommerce advertising) and eMerchandising expertise (online assets, SEO-optimized copy, paid search, display, navigation, etc.)
- In-depth understanding of online reseller landscape, best practices, and familiarity with major eTailers' platforms
- Strong analytical skills and data-driven thinking, advanced in Excel
- Proactive, energetic, self-starter with a hands-on approach to the business and results-oriented mindset
- Stellar communication skills to manage multiple projects and various stakeholders
- Consumer and customer-centric
Preferred Skills:
- Some sales experience (forecasting, monitoring, reporting business metrics, selling consumer products)
- Business and negotiation acumen
- Pre-experience in a matrix organization
ASSUMPTION: While not explicitly stated, a strong understanding of the consumer market and customer behavior is essential for success in this role.
💰 Compensation & Benefits
Salary Range: MXN 80,000 - 120,000 per month (based on industry standards for mid-senior level marketing roles in Mexico City)
Benefits:
- Comprehensive benefits packages
- Flexible working environments
- Health support
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Logitech operates in the competitive consumer electronics and computer peripherals market, focusing on innovation and quality to drive superior performance and productivity.
Company Size: Logitech is a mid-sized company with approximately 9,000 employees globally, providing a collaborative and dynamic work environment.
Founded: 1981, with a rich history of driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, and gaming and wireless devices.
Company Description:
- Logitech designs software-enabled hardware solutions that drive superior performance in gaming and productivity, with a focus on maximum comfort, speed, and accuracy.
- The company is committed to extending human potential in work and play by creating meaningful experiences through its products.
- Logitech is dedicated to driving outcomes that are better for people and the planet, reducing its environmental impact by leading the industry in designing for sustainability.
Company Specialties:
- Personal peripherals
- Driving innovation in PC navigation
- Internet communications
- Digital music
- Home-entertainment control
- Gaming and wireless devices
Company Website: Logitech
ASSUMPTION: Logitech's focus on innovation and sustainability provides an exciting and forward-thinking work environment for employees.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the organization as a whole.
Reporting Structure: This role reports directly to the Head of eTail and works closely with category marketing, NAMs, trading partners, and customers/platforms.
Work Arrangement: Hybrid, with a preference for on-site work in Mexico City to support key customers and the sales team, but with flexibility for remote work.
Growth Opportunities:
- Advancement within the marketing department or the organization
- Expanding skills and expertise in eCommerce, digital marketing, and data analysis
- Collaborating with cross-functional teams to gain exposure to different aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills, gain experience, and advance within the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a preference for on-site work in Mexico City and flexibility for remote work.
Office Location(s): 3930 N 1st St, San Jose, California 95134, US (Global Headquarters); 5706 Corsa Ave, Westlake Village, California 91362, US (North American Headquarters); Daniel Borel Innovation Center, CH - 1015, Lausanne, CH (European Headquarters); and other regional offices worldwide.
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture, rich history, and diverse economy.
- The city is known for its dynamic business environment, with a strong focus on technology, finance, and creative industries.
- Mexico City offers a high quality of life, with numerous cultural attractions, entertainment options, and culinary delights.
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: Mexico City provides an exciting and dynamic work environment, with a rich cultural scene and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Head of eTail or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing strategy and planning
- Collaboration and communication skills
- Customer-centric mindset
- Problem-solving and decision-making abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the eCommerce landscape and Logitech's products and market position
- Showcase your ability to analyze data and develop data-driven marketing strategies
- Prepare questions that showcase your interest in the role and the company
ATS Keywords: eCommerce, digital marketing, data analysis, marketing strategy, customer-centric, collaboration, communication, problem-solving, decision-making, eTail, eRetail media, eMerchandising, SEO, paid search, display advertising, negotiation, matrix organization
ASSUMPTION: Logitech's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Workspace (Gmail, Google Drive, Google Docs)
- eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, with a focus on data analysis, marketing automation, and project management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
- Customer-centricity
- Sustainability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Results-oriented and proactive
- Adaptable and flexible
- Customer-focused and customer-centric
Self-Assessment Questions:
- How do you approach analyzing data to identify business opportunities and optimize marketing strategies?
- Can you describe a time when you had to adapt to a new tool or technology to achieve a specific goal?
- How do you ensure that your marketing efforts are customer-centric and tailored to the target audience?
ASSUMPTION: Logitech values employees who are data-driven, collaborative, and customer-centric, with a strong focus on innovation and sustainability.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced and ever-evolving eCommerce landscape
- Balancing on-site and remote work responsibilities effectively
- Adapting to a matrix organization structure and collaborating with various teams and departments
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Brand Manager: Both roles focus on driving sales and market share through marketing strategies, but the Customer Marketing Manager role is more focused on eCommerce and digital marketing channels.
- Industry-specific context: Logitech operates in the competitive consumer electronics and computer peripherals market, with a strong focus on innovation and quality.
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the organization as a whole, with potential career paths including senior marketing roles, management positions, or even executive leadership.
ASSUMPTION: This role offers unique opportunities for growth and advancement within the marketing department and the organization as a whole, with a strong focus on data-driven decision-making and collaboration.
📝 Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and the broader organization?
- How does the company support work-life balance and employee well-being, especially for hybrid or remote workers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company foster innovation and sustainability in its products and operations?
- What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on data analysis, marketing strategy, and customer-centric mindset
- Prepare for interviews by researching Logitech's products, market position, and company culture, as well as brushing up on your data analysis and marketing skills
- Follow up with the HR team or hiring manager within one week of your interview to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
