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Customer Marketing Manager

Logitech
Full-time
On-site
Mexico City, Ciudad de MΓ©xico, Mexico
🌟 Customer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Customer Marketing Manager

πŸ”Ή Company: Logitech

πŸ”Ή Location: Mexico City, Ciudad de MΓ©xico, Mexico

πŸ”Ή Job Type: Hybrid (On-site & Remote)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-28

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site preferred, but hybrid considered

πŸš€ Job Overview

Key aspects of this role include:

  • Driving sales growth in assigned channels through data-driven marketing strategies
  • Collaborating with cross-functional teams to execute integrated online marketing campaigns
  • Analyzing market data to identify business opportunities and optimize marketing plans
  • Managing day-to-day business operations and activating various marketing tools

ASSUMPTION: This role requires a strong focus on data analysis and interpretation to drive informed decision-making and marketing strategies.

πŸ“‹ Key Responsibilities

βœ… Develop and implement customer-focused marketing plans that align with category and global strategies

βœ… Build and manage advertising plans according to global strategies, leading agencies

βœ… Collaborate with NAMs and Head of eTail to align DCS/SOs and soft targets, providing annual plans and quarterly forecasts

βœ… Run monthly and quarterly reviews internally and externally, sharing learning back to the region to fuel regional best practices

βœ… Drive ASP up through attachment and cross-sell tactics

βœ… Manage day-to-day business by activating all eTailers platform, marketing, and media tools to maximize traffic to products’ pages

βœ… Translate category strategies into CM plans using global blueprints, defining and optimizing range opportunities by seller/customer with HoE

βœ… Execute and drive NPI and run-rate business by using tech tools to monitor KPIs and data to open opportunities, coordinating across category marketing, NAM, trading partner (distributor/reseller), and customer/platform

βœ… Plan and execute promotions aligned to the brand and customers' commercial calendar

ASSUMPTION: This role requires a high level of organization and project management skills to juggle multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in eCommerce and digital marketing, gained from working at an eTailer (mandatory) and for a brand (preferred)

Required Skills:

  • Fluency in English (mandatory)
  • eRetail media (eCommerce advertising) and eMerchandising expertise (online assets, SEO-optimized copy, paid search, display, navigation, etc.)
  • In-depth understanding of online reseller landscape, best practices, and familiarity with major eTailers' platforms
  • Strong analytical skills and data-driven thinking, advanced in Excel
  • Proactive, energetic, self-starter with a hands-on approach to the business and results-oriented mindset
  • Stellar communication skills to manage multiple projects and various stakeholders
  • Consumer and customer-centric

Preferred Skills:

  • Some sales experience (forecasting, monitoring, reporting business metrics, selling consumer products)
  • Business and negotiation acumen
  • Pre-experience in a matrix organization

ASSUMPTION: While not explicitly stated, a strong understanding of the consumer market and customer behavior is essential for success in this role.

πŸ’° Compensation & Benefits

Salary Range: MXN 80,000 - 120,000 per month (based on industry standards for mid-senior level marketing roles in Mexico City)

Benefits:

  • Comprehensive benefits packages
  • Flexible working environments
  • Health support

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Logitech operates in the competitive consumer electronics and computer peripherals market, focusing on innovation and quality to drive superior performance and productivity.

Company Size: Logitech is a mid-sized company with approximately 9,000 employees globally, providing a collaborative and dynamic work environment.

Founded: 1981, with a rich history of driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, and gaming and wireless devices.

Company Description:

  • Logitech designs software-enabled hardware solutions that drive superior performance in gaming and productivity, with a focus on maximum comfort, speed, and accuracy.
  • The company is committed to extending human potential in work and play by creating meaningful experiences through its products.
  • Logitech is dedicated to driving outcomes that are better for people and the planet, reducing its environmental impact by leading the industry in designing for sustainability.

Company Specialties:

  • Personal peripherals
  • Driving innovation in PC navigation
  • Internet communications
  • Digital music
  • Home-entertainment control
  • Gaming and wireless devices

Company Website: Logitech

ASSUMPTION: Logitech's focus on innovation and sustainability provides an exciting and forward-thinking work environment for employees.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the organization as a whole.

Reporting Structure: This role reports directly to the Head of eTail and works closely with category marketing, NAMs, trading partners, and customers/platforms.

Work Arrangement: Hybrid, with a preference for on-site work in Mexico City to support key customers and the sales team, but with flexibility for remote work.

Growth Opportunities:

  • Advancement within the marketing department or the organization
  • Expanding skills and expertise in eCommerce, digital marketing, and data analysis
  • Collaborating with cross-functional teams to gain exposure to different aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills, gain experience, and advance within the organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a preference for on-site work in Mexico City and flexibility for remote work.

Office Location(s): 3930 N 1st St, San Jose, California 95134, US (Global Headquarters); 5706 Corsa Ave, Westlake Village, California 91362, US (North American Headquarters); Daniel Borel Innovation Center, CH - 1015, Lausanne, CH (European Headquarters); and other regional offices worldwide.

Geographic Context:

  • Mexico City is the capital and most populous city of Mexico, with a vibrant culture, rich history, and diverse economy.
  • The city is known for its dynamic business environment, with a strong focus on technology, finance, and creative industries.
  • Mexico City offers a high quality of life, with numerous cultural attractions, entertainment options, and culinary delights.

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: Mexico City provides an exciting and dynamic work environment, with a rich cultural scene and numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interviews with the hiring manager and relevant team members
  • Final interview with the Head of eTail or another senior leader
  • Background check and offer extension

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Marketing strategy and planning
  • Collaboration and communication skills
  • Customer-centric mindset
  • Problem-solving and decision-making abilities

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of the eCommerce landscape and Logitech's products and market position
  • Showcase your ability to analyze data and develop data-driven marketing strategies
  • Prepare questions that showcase your interest in the role and the company

ATS Keywords: eCommerce, digital marketing, data analysis, marketing strategy, customer-centric, collaboration, communication, problem-solving, decision-making, eTail, eRetail media, eMerchandising, SEO, paid search, display advertising, negotiation, matrix organization

ASSUMPTION: Logitech's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on data-driven decision-making and collaboration.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
  • Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
  • Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, with a focus on data analysis, marketing automation, and project management.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Collaboration
  • Customer-centricity
  • Sustainability

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Results-oriented and proactive
  • Adaptable and flexible
  • Customer-focused and customer-centric

Self-Assessment Questions:

  • How do you approach analyzing data to identify business opportunities and optimize marketing strategies?
  • Can you describe a time when you had to adapt to a new tool or technology to achieve a specific goal?
  • How do you ensure that your marketing efforts are customer-centric and tailored to the target audience?

ASSUMPTION: Logitech values employees who are data-driven, collaborative, and customer-centric, with a strong focus on innovation and sustainability.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Keeping up with the fast-paced and ever-evolving eCommerce landscape
  • Balancing on-site and remote work responsibilities effectively
  • Adapting to a matrix organization structure and collaborating with various teams and departments

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-centric mindset.

πŸ“ˆ Similar Roles Comparison

  • Customer Marketing Manager vs. Brand Manager: Both roles focus on driving sales and market share through marketing strategies, but the Customer Marketing Manager role is more focused on eCommerce and digital marketing channels.
  • Industry-specific context: Logitech operates in the competitive consumer electronics and computer peripherals market, with a strong focus on innovation and quality.
  • Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the organization as a whole, with potential career paths including senior marketing roles, management positions, or even executive leadership.

ASSUMPTION: This role offers unique opportunities for growth and advancement within the marketing department and the organization as a whole, with a strong focus on data-driven decision-making and collaboration.

πŸ“ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department and the broader organization?
  • How does the company support work-life balance and employee well-being, especially for hybrid or remote workers?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company foster innovation and sustainability in its products and operations?
  • What opportunities are there for professional development and growth within the marketing department and the organization as a whole?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on data analysis, marketing strategy, and customer-centric mindset
  • Prepare for interviews by researching Logitech's products, market position, and company culture, as well as brushing up on your data analysis and marketing skills
  • Follow up with the HR team or hiring manager within one week of your interview to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.