Customer Marketing Manager Puerto Rico

📌 Core Information

🔹 Job Title: Customer Marketing Manager Puerto Rico

🔹 Company: Mars

🔹 Location: Guaynabo, Puerto Rico

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing commercial strategies in collaboration with distributors
• Ensuring business continuity and growth in major retail chains
• Optimizing brands' presence at the point of sale
• Managing distributor relationships and coordinating with internal teams

ASSUMPTION: This role requires a high level of autonomy and project management skills, as well as strong communication and collaboration abilities to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Distributor Management: Act as the main point of contact with the distributor, aligning strategies and ensuring the proper implementation of execution plans in the Modern Channel.

✅ Commercial Planning: Develop and implement trade marketing plans to maximize brand visibility at the point of sale, ensuring availability, display, and activations relevant to shoppers.

✅ Point of Sale Execution: Ensure the proper implementation of display and communication strategies in stores, ensuring compliance with visibility standards and brand activations.

✅ Performance Analysis: Monitor the execution of commercial plans, evaluating the impact on sales and the profitability of the initiatives. Propose adjustments and improvements based on market insights.

✅ Coordination with Internal Teams: Collaborate with sales, marketing, and supply chain teams to ensure strategic alignment and product availability.

✅ Customer Relations: Build and strengthen relationships with key Modern Channel customers, ensuring execution aligned with each chain's strategies.

✅ Budget Optimization: Efficiently manage the trade marketing budget, maximizing the return on investment in promotional and execution activities.

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work effectively under pressure to meet deadlines and achieve commercial objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in FMCG Trade Marketing, with a proven track record of managing projects and working with distributors

Required Skills:

• Proven experience in FMCG Trade Marketing
• Experience working with distributors
• Strong project management and planning skills
• Excellent communication and collaboration skills
• Strong analytical and problem-solving skills
• Fluency in English and Spanish

Preferred Skills:

• Experience in the food and beverage industry
• Knowledge of the Puerto Rican market
• Certifications in marketing or related fields

ASSUMPTION: Candidates with experience in FMCG Trade Marketing and a strong passion for driving results will be most successful in this role. Familiarity with the Puerto Rican market and the food and beverage industry is a plus.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience and market rates for similar roles in Puerto Rico)

Benefits:

• Competitive salary
• Company bonus
• Learning and development support

Working Hours: Full-time, Monday-Friday, with occasional weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in Puerto Rico. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mars operates in the competitive food and beverage manufacturing industry, with a strong focus on sustainability and responsible business practices.

Company Size: Mars is a large, global company with over 10,000 employees, providing ample opportunities for growth and development.

Founded: Mars was founded in 1911 by Franklin Mars and has since grown into a multinational corporation with operations in over 80 countries.

Company Description:

• Mars is a family-owned business with a strong commitment to its five principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
• The company is known for its iconic brands, including M&M's, Snickers, Twix, and Mars bars, as well as its pet care and food divisions.
• Mars is committed to sustainable business practices and has set ambitious goals to reduce its environmental impact and improve the lives of people and pets worldwide.

Company Specialties:

• Confectionery
• Pet care
• Food

Company Website: Mars.com

ASSUMPTION: Mars' large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the business. The company's strong commitment to its principles and sustainability initiatives makes it an attractive employer for socially conscious job seekers.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, marketing, and supply chain.

Work Arrangement: This is an on-site role based in Guaynabo, Puerto Rico, with occasional remote work as needed.

Growth Opportunities:

• Advancement to senior marketing roles within the company
• Expansion of responsibilities to include additional brands or markets
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers a unique opportunity to gain experience in trade marketing and develop skills in project management, stakeholder communication, and data analysis. Successful candidates will have the opportunity to grow within the company and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Mars' Guaynabo office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 6885 Elm St, McLean, Virginia 22101, US

Geographic Context:

• Guaynabo is a suburban city located in the San Juan metropolitan area, offering a mix of urban and suburban living.
• The cost of living in Puerto Rico is generally lower than in the continental United States, with affordable housing and lower taxes.
• Puerto Rico offers a tropical climate, with warm temperatures year-round and plenty of sunshine.

Work Schedule: The standard workweek is Monday-Friday, with occasional weekend work as needed to support retail execution and events.

ASSUMPTION: The Guaynabo office provides a dynamic and engaging work environment, with opportunities to collaborate with diverse teams and stakeholders. The office's location in the San Juan metropolitan area offers easy access to shopping, dining, and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Problem-solving skills
• Communication and collaboration abilities
• Analytical and data-driven decision-making
• Cultural fit and alignment with Mars' principles

Application Tips:

• Highlight relevant experience in FMCG Trade Marketing and project management
• Demonstrate a strong passion for driving results and achieving commercial objectives
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful trade marketing campaigns or projects you've led in the past

ATS Keywords: FMCG Trade Marketing, Distributor Management, Commercial Planning, Point of Sale Execution, Performance Analysis, Project Management, Stakeholder Communication, Data Analysis, Puerto Rico

ASSUMPTION: Mars' application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and collaboration abilities. Successful candidates will demonstrate a strong passion for driving results and a commitment to Mars' principles.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis tools (e.g., Excel, Google Analytics)
• Marketing automation tools (e.g., Hootsuite, Buffer)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools. Familiarity with data analysis and marketing automation tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal.
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
• Freedom: We need freedom to shape our future; we need profit to remain free.

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and responsive to change
• Data-driven and analytical

Self-Assessment Questions:

• How do you embody Mars' principles in your daily work?
• Can you describe a time when you had to manage a difficult stakeholder relationship and how you handled it?
• How do you prioritize and manage multiple projects simultaneously?

ASSUMPTION: Mars' strong commitment to its principles and values makes cultural fit an essential consideration in the hiring process. Successful candidates will demonstrate a strong alignment with Mars' values and a commitment to embodying them in their daily work.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders, including distributors and internal teams
• Adapting to a fast-paced and dynamic work environment
• Occasional weekend work to support retail execution and events

ASSUMPTION: This role requires strong project management and communication skills, as well as the ability to work effectively under pressure and adapt to a fast-paced environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on trade marketing and distributor management
• Mars' strong commitment to sustainability and responsible business practices sets it apart from other food and beverage manufacturers
• This role offers opportunities for growth and advancement within the company, with a clear path to senior marketing roles

ASSUMPTION: This role is unique in its focus on trade marketing and distributor management, offering candidates the opportunity to gain experience in a critical aspect of the business. Mars' commitment to sustainability and responsible business practices makes it an attractive employer for socially conscious job seekers.

📝 Sample Projects

• Developing and executing a trade marketing campaign to launch a new product in the Puerto Rican market
• Conducting a market analysis to identify opportunities for brand growth and expansion in the region
• Managing a team of trade marketing specialists to execute a series of in-store promotions and events

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning and analysis to tactical execution and team management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Mars support the professional development and growth of its Associates?
• What are the key priorities for this role in the first 90 days?
• How does Mars measure the success of its trade marketing initiatives?
• What are the opportunities for growth and advancement within the company for this role?

ASSUMPTION: These questions are designed to provide insight into the work environment, company culture, and growth opportunities available in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience in FMCG Trade Marketing and project management
• Prepare examples of successful trade marketing campaigns or projects you've led in the past
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.