Customer Marketing Manager

📌 Core Information

🔹 Job Title: Customer Marketing Manager

🔹 Company: Celigo

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 7+ years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing revenue-focused marketing strategies for the NetSuite segment
• Leading multi-channel demand generation programs to create qualified leads
• Accelerating Celigo’s pipeline and revenue stream with NetSuite direct and channel partners
• Overseeing field events targeting the NetSuite segment
• Collaborating closely with sales leadership to ensure alignment between marketing campaigns and sales goals
• Utilizing marketing automation tools to track campaign performance
• Working cross-functionally with various teams to ensure cohesive go-to-market strategies

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute revenue-focused marketing strategies for the NetSuite segment to increase customer acquisition, retention, and overall revenue

✅ Lead multi-channel demand generation programs (email, digital, content, events, etc.) to create qualified leads and drive sales opportunities

✅ Accelerate Celigo’s pipeline and revenue stream with NetSuite direct (AMO and direct sales) and NetSuite channel partners by strategizing thoughtful lead-gen events and activities that move the needle

✅ Oversee the field events that target the NetSuite segment, including partner/alliance events

✅ Partner closely with sales leadership to ensure alignment between marketing campaigns and sales goals, including collaboration on lead scoring, qualification, and handoff processes

✅ Plan and execute high-impact marketing programs designed to generate leads, nurture prospects, and accelerate opportunities through the pipeline

✅ Track and analyze performance metrics, continually optimize marketing strategies based on data insights, and report ROI and key KPIs to leadership

✅ Utilize tools like Salesforce and Hubspot to track campaign performance

✅ Collaborate cross-functionally with sales, channel and alliances, and customer success teams to ensure cohesive go-to-market strategies

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization to drive revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in customer marketing, demand generation, preferably within the mid-market or enterprise SaaS space

Required Skills:

• Proven track record in demand generation, customer acquisition, and lifecycle marketing
• Exceptional project management skills
• Creative and innovative personality
• Ability to thrive in a fast-paced environment and pivot as needed
• Strong communication and collaboration skills
• Data-driven decision-making
• Familiarity with marketing automation tools (e.g., Salesforce, Hubspot)

Preferred Skills:

• Experience with NetSuite or similar ERP systems
• Background in event planning and management
• Fluency in Spanish or other languages

ASSUMPTION: Candidates with experience in the mid-market or enterprise SaaS space and a strong background in customer marketing and demand generation are preferred.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year (USD)

Benefits:

• Remote-first culture
• Competitive compensation
• High-growth, collaborative, and inclusive work environment
• 3-weeks of vacation, wellness days, and holidays
• Generous benefits package, including parental leave
• Monthly tech stipend
• Recognition opportunities

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Integration Platform as a Service (iPaaS)

Company Size: 501-1,000 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2011, with over a decade of experience in the iPaaS market

Company Description:

• Celigo is a modern integration and automation platform (iPaaS) on a mission to simplify how companies integrate, automate, and optimize processes
• The company offers unique tools such as runtime AI and prebuilt integrations tailored to resolve the biggest integration challenges, making Celigo incomparably easier to maintain
• Celigo is a Visionary in the 2024 Gartner Magic Quadrant for iPaaS, a 2025 Gartner Customer Choice for iPaaS, a G2 iPaaS Leader, and a recognized leader in AI

Company Specialties:

• Integration Platform-as-a-Service (iPaaS)
• SaaS
• Ecommerce
• Marketplaces
• Cloud Applications
• Integration
• Automation
• Business Process Automation
• Digital Transformation

Company Website: http://www.celigo.com

ASSUMPTION: Celigo's focus on iPaaS and automation makes it an attractive option for candidates interested in cutting-edge technology and innovative solutions.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Senior Manager of Revenue Marketing and may have team members reporting to them

Work Arrangement: Remote (US), with flexibility for remote work and occasional on-site collaboration

Growth Opportunities:

• Potential to lead and mentor a team of marketing professionals
• Chance to make a significant impact on the company's revenue growth and market position
• Opportunities to learn and develop skills in iPaaS, automation, and data-driven marketing

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and team leadership, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional on-site collaboration

Office Location(s): Redwood City, CA (headquarters), with remote work available for US-based employees

Geographic Context:

• The United States offers a large talent pool and diverse market opportunities for Celigo
• Remote work allows for greater flexibility and work-life balance
• Occasional on-site collaboration provides opportunities for team building and face-to-face interaction

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The remote-first work environment at Celigo caters to candidates who value flexibility, work-life balance, and the ability to work from various locations within the US.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the senior leadership team
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Project management skills
• Data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Celigo's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in customer marketing, demand generation, and project management
• Be prepared to discuss specific examples of your past successes in driving revenue growth and lead generation
• Demonstrate your understanding of Celigo's products, services, and market position
• Showcase your ability to work effectively with cross-functional teams and adapt to a fast-paced environment

ATS Keywords: Customer Marketing, Demand Generation, Revenue Growth, Project Management, Marketing Automation, Sales Alignment, Event Strategy, Cross-Functional Teams, Data-Driven Optimization

ASSUMPTION: Celigo's interview process focuses on assessing candidates' strategic thinking, project management skills, and cultural fit, with a strong emphasis on data-driven decision-making and revenue growth.

🛠️ Tools & Technologies

• Salesforce
• Hubspot
• Marketo (or similar marketing automation tools)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with marketing automation tools, project management software, and the Microsoft Office Suite is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Inclusive

Work Style:

• Remote-first, with a focus on results and outcomes
• Data-driven and metrics-focused
• Fast-paced and adaptable
• Collaborative and team-oriented
• Customer-centric and customer-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working remotely and collaborating with distributed teams?
• Do you have a proven track record of driving revenue growth and lead generation?
• Are you able to balance strategic planning with tactical execution?
• Do you possess strong communication and collaboration skills?

ASSUMPTION: Celigo values candidates who are customer-centric, innovative, collaborative, agile, and inclusive, with a strong focus on data-driven decision-making and results-oriented work styles.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with cross-functional teams and stakeholders to align marketing campaigns with sales goals
• Keeping up with the fast-paced nature of the iPaaS market and Celigo's growth
• Balancing strategic planning with tactical execution and data-driven optimization
• Occasional travel for on-site collaboration and events

ASSUMPTION: This role presents unique challenges related to project management, cross-functional collaboration, and keeping pace with a fast-growing iPaaS market.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on revenue growth and customer acquisition, requiring a strong understanding of sales processes and metrics
• Compared to other customer marketing roles, this position offers a unique blend of strategic planning, tactical execution, and data-driven optimization
• Career progression may include opportunities to lead and mentor a team of marketing professionals, as well as advancing to a senior leadership role within the marketing organization

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and data-driven optimization, with opportunities for career growth and leadership within the marketing organization.

📝 Sample Projects

• Developing and executing a multi-channel demand generation campaign to drive qualified leads and revenue growth for the NetSuite segment
• Planning and executing a high-impact event strategy to accelerate Celigo's pipeline and revenue stream with NetSuite direct and channel partners
• Analyzing performance metrics and optimizing marketing strategies to improve ROI and key KPIs for customer acquisition and retention

ASSUMPTION: These sample projects illustrate the strategic, tactical, and data-driven aspects of the Customer Marketing Manager role at Celigo.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Celigo's marketing efforts for the NetSuite segment, and where this role fits into the overall marketing strategy?
• How does Celigo support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does Celigo foster a collaborative and inclusive work environment, and what resources are available to support remote employees?
• What are the most significant challenges facing the iPaaS market, and how does Celigo differentiate itself from competitors?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and the iPaaS market, enabling them to make informed decisions about their application and potential fit with Celigo.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in customer marketing, demand generation, and project management
• Prepare for your interview by researching Celigo's products, services, and market position, as well as the iPaaS market in general
• Be ready to discuss specific examples of your past successes in driving revenue growth and lead generation
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.