📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Salesforce
🔹 Location: Seattle, WA & Chicago, IL
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Seattle, WA & Chicago, IL)
🚀 Job Overview
Key aspects of this role include:
- Streamlining and optimizing Customer Marketing team processes
- Collaborating with Sales, Marketing, and Customer Success teams
- Managing customer story programs and go-to-market activities
- Analyzing performance metrics and providing insights
- Creating and maintaining a centralized hub for customer story-related assets
ASSUMPTION: This role requires a high level of collaboration and project management skills to effectively work with multiple teams and manage customer story programs.
📋 Key Responsibilities
✅ Establish a program to streamline the identification of success stories and opportunities by collaborating with Sales, Product, and Customer Success teams
✅ Partner with leadership to enhance the customer story journey and lifecycle, and create a centralized hub for all customer story-related assets
✅ Program manage the customer story go-to-market activities across all marketing channels to ensure a successful launch
✅ Serve as the liaison between Customer Marketing and Product Marketing to ensure customer stories are integrated into each product launch
✅ Develop and manage strategic accounts, ensuring a diverse portfolio of advocates across industries and use cases
✅ Oversee the launch of strategic account stories, from creation to promotion, showcasing the value of each story by analyzing launch activities and results
✅ Collaborate with the Product Marketing team on pilot programs and provide customer references to support launch activities
✅ Collaborate closely with the growth marketing, social media, public relations, and content teams to create customer-centric content
✅ Monitor and analyze key performance metrics to provide insights on the overall success of customer story programs and launches
✅ Partner with leadership to establish a centralized reporting structure and dashboard
ASSUMPTION: This role requires strong analytical skills to monitor and analyze key performance metrics and provide insights to improve customer story programs and launches.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in customer marketing, marketing operations, or a similar role
Required Skills:
- Strong organizational skills and the capability to manage multiple projects concurrently
- Expertise in program management methodologies
- Experience in planning, executing, and analyzing marketing campaigns
- Excellent communication and storytelling skills
- Experience with marketing automation tools, CRM platforms, and multimedia content creation
- Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities
Preferred Skills:
- Experience with Salesforce products and platforms
- Familiarity with the software development lifecycle (SDLC)
ASSUMPTION: While not explicitly stated, experience with Salesforce products and familiarity with the software development lifecycle (SDLC) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $127,200 to $174,900 per year (based on location)
Benefits:
- Time Off Programs
- Medical, Dental, and Vision Insurance
- Mental Health Support
- Paid Parental Leave
- Life and Disability Insurance
- 401(k) Plan
- Employee Stock Purchasing Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the location of the role and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Salesforce is a leading AI CRM company, focusing on customer success and providing a platform for businesses to connect with their customers.
Company Size: Salesforce has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Salesforce was founded in 1999 and has since grown to become a global leader in customer relationship management (CRM) software.
Company Description:
- Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
- The company offers a wide range of products and services, including Customer 360 apps, data, and AI to help businesses connect with their customers.
- Salesforce is committed to creating a workplace that's inclusive and free from discrimination.
Company Specialties:
- Enterprise Cloud Computing
- Customer Relationship Management
Company Website: http://www.salesforce.com
ASSUMPTION: Salesforce's focus on AI and customer success makes it an attractive employer for candidates interested in cutting-edge technology and customer-centric marketing.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Director of Customer Marketing.
Work Arrangement: On-site in Seattle, WA, or Chicago, IL.
Growth Opportunities:
- Potential to advance to a senior-level role within the Customer Marketing team or explore opportunities in other marketing disciplines.
- Chance to work on high-impact projects and collaborate with cross-functional teams to drive customer success.
- Opportunity to develop leadership skills and mentor junior team members.
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in customer marketing or explore new areas within the marketing field.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity.
Office Location(s): Seattle, WA & Chicago, IL
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty, with a cost of living slightly above the national average.
- Chicago, IL: A major hub for finance, technology, and healthcare, with a diverse cultural scene and a lower cost of living compared to other major U.S. cities.
Work Schedule: Full-time, with flexible hours and remote work options available for some roles.
ASSUMPTION: Both Seattle and Chicago offer unique cultural experiences and opportunities for professional growth, with a lower cost of living compared to other major tech hubs like San Francisco or New York City.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- In-depth behavioral interview with the hiring manager and a team member
- Final interview with the Director of Customer Marketing
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Collaboration and communication abilities
- Customer-centric mindset and storytelling skills
- Technical proficiency with marketing automation tools, CRM platforms, and multimedia content creation
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with customer marketing, marketing operations, and program management.
- Demonstrate your ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
ATS Keywords: Customer Marketing, Marketing Operations, Program Management, Strategic Thinking, Communication, Storytelling, Marketing Campaigns, Collaboration, Content Creation, CRM Platforms, Multimedia Content, Customer Engagement, Performance Metrics, Reporting
ASSUMPTION: Salesforce's hiring process is designed to assess candidates' problem-solving skills, strategic thinking, and customer-centric mindset, with a focus on behavioral interviews and technical assessments.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketing automation tools (e.g., Pardot, Marketo)
- Multimedia content creation tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with Salesforce products, marketing automation tools, and multimedia content creation tools is beneficial for this role, as they are commonly used within the Customer Marketing team.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Equality
- Trust
- Customer & Employee Focus
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Customer-centric and story-focused
Self-Assessment Questions:
- Do you have experience working with cross-functional teams to drive customer success?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities?
- Do you have strong communication and storytelling skills, with the ability to craft narratives that resonate with diverse audiences?
ASSUMPTION: Salesforce values candidates who are customer-focused, innovative, and committed to equality and trust, with strong communication and storytelling skills.
⚠️ Potential Challenges
- Managing multiple projects concurrently and balancing priorities
- Working with diverse teams and stakeholders to align on customer story programs and launches
- Keeping up with industry trends and best practices in customer marketing and marketing operations
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges require strong organizational skills, strategic thinking, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Product Marketing Manager: Customer Marketing focuses on customer success stories and engagement, while Product Marketing focuses on product launches and positioning.
- Customer Marketing Manager vs. Content Marketing Manager: Customer Marketing focuses on customer-centric storytelling, while Content Marketing encompasses various content types and channels.
- Career path comparison: Customer Marketing Managers can advance to senior-level roles within the Customer Marketing team or explore opportunities in other marketing disciplines, such as Product Marketing or Content Marketing.
ASSUMPTION: Customer Marketing Managers play a critical role in driving customer success and engagement, with opportunities for growth and advancement within the marketing field.
📝 Sample Projects
- Developing and executing a customer story program to highlight customer success and drive engagement
- Collaborating with cross-functional teams to create customer-centric content for various marketing channels
- Analyzing performance metrics and providing insights to optimize customer story programs and launches
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Customer Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Marketing team?
- How does the Customer Marketing team collaborate with other departments, such as Sales and Product Marketing?
- What are the most significant challenges facing the Customer Marketing team, and how can this role help address them?
- What opportunities are there for professional growth and development within the Customer Marketing team or the broader marketing organization?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: These questions help applicants better understand the role, team dynamics, and growth opportunities within the Customer Marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your customer marketing, marketing operations, and program management expertise.
- Prepare examples of customer-centric content you've created or managed, showcasing your storytelling abilities and multimedia content creation skills.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
