📌 Core Information
🔹 Job Title: Customer Marketing Manager - B2B SaaS
🔹 Company: Avetta, LLC
🔹 Location: US - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with potential hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing customer engagement programs to drive retention, product adoption, and satisfaction.
- Leading the Customer Advocacy Program, including case studies, testimonials, referrals, and speaking opportunities.
- Collaborating with content teams to develop compelling customer success stories, videos, and testimonials.
- Driving marketing strategies for customer expansion, supporting upsell and cross-sell opportunities through targeted campaigns.
- Overseeing customer advisory boards and playing a pivotal role in Avetta Summits.
- Leading reputation management efforts, including online third-party review sites and campaigns to amplify customer voices.
- Defining customer marketing KPIs, tracking engagement and advocacy metrics, and optimizing strategies to influence deals and revenue growth.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to collaborate effectively with various teams to deliver impactful marketing initiatives that support customer growth and long-term success.
📋 Key Responsibilities
✅ Develop and manage customer engagement programs that drive retention, product adoption, and satisfaction.
✅ Lead the Customer Advocacy Program, including case studies, testimonials, referrals, and speaking opportunities.
✅ Collaborate with content teams to develop compelling customer success stories, videos, and testimonials.
✅ Drive marketing strategies for customer expansion, supporting upsell and cross-sell opportunities through targeted campaigns.
✅ Oversee customer advisory boards (APEX & ESG) and play a pivotal role in Avetta Summits.
✅ Lead reputation management efforts, including online third-party review sites and campaigns to amplify customer voices.
✅ Define customer marketing KPIs, track engagement and advocacy metrics, and optimize strategies to influence deals and revenue growth.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve customer marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or demand generation
Required Skills:
- Proven success in customer advocacy programs, ABM strategies, and retention-focused marketing
- Experience managing customer advisory boards, summits, and community engagement initiatives
- Proficiency with CRM (Salesforce), marketing automation (Marketo, HubSpot), and online review platforms (e.g., TrustRadius, Capterra)
- Strong project management and cross-functional collaboration skills
Preferred Skills:
- Experience with data analysis and visualization tools (e.g., Tableau, Power BI)
- Fluency in additional languages (Spanish, French, German, etc.)
ASSUMPTION: Candidates should have a strong background in B2B SaaS customer marketing and a proven track record of driving customer engagement, retention, and advocacy.
💰 Compensation & Benefits
Salary Range: $65,000 - $115,000 USD per year, with a potential bonus. This range is based on internal and market data, as well as the role's responsibilities. The final compensation offered will be determined by several factors, including work location, job-related skills, experience, and relevant education or training.
Benefits:
- Health, Dental, and Vision Insurance
- 401(K)
- Paid Time Off
Working Hours: Full-time (40 hours per week), with a hybrid schedule offered if residing within commutable distance to one of Avetta's offices (3 days in office, 2 days work from home). Remote work may be considered for those outside of commutable distance to an office.
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned above. Benefits are subject to change and may be dependent on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Avetta operates in the IT Services and IT Consulting industry, focusing on supply chain risk management, contractor management, and occupational safety.
Company Size: Avetta is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Avetta was founded in 2003 and has since grown to become a leading provider of contractor risk management solutions.
Company Description:
- Avetta provides a unified platform for proactive risk identification, assessment, and mitigation in the supply chain.
- The company offers robust supplier monitoring, advanced cybersecurity measures, ESG compliance, and subcontractor management solutions.
- Avetta's platform enables businesses to navigate supply chain risks with confidence, ensuring the safety, sustainability, and integrity of their operations.
Company Specialties:
- Supply Chain Risk Management
- Supply Chain Management
- Contractor Management
- Supplier Management
- Occupational Safety
- Risk Management
- ESG
Company Website: http://www.avetta.com
ASSUMPTION: Avetta's focus on supply chain risk management makes it an attractive option for candidates interested in the logistics, procurement, or risk management fields.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals with 5-10 years of experience in B2B SaaS customer marketing.
Reporting Structure: The Customer Marketing Manager reports directly to the Senior Director of Marketing and works closely with various teams, including Customer Success, Sales, Product, and Brand.
Work Arrangement: This role offers a hybrid work arrangement, with 3 days in the office and 2 days working from home for those within commuting distance to one of Avetta's offices. Remote work may be considered for those outside of commutable distance.
Growth Opportunities:
- Potential career progression into senior marketing roles, such as Senior Marketing Manager or Director of Marketing.
- Opportunities to expand skills and knowledge in customer marketing, advocacy, and reputation management.
- Chance to work on high-impact projects and initiatives that drive customer engagement and retention.
ASSUMPTION: This role provides ample opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Avetta's offices are modern and collaborative workspaces designed to foster productivity and innovation.
Office Location(s): Avetta has offices in Lehi, UT (Headquarters), Tustin, CA, Houston, TX, Dallas, TX, Calgary, AB, Newcastle, NSW, Sydney, NSW, Mount Maunganui, NZ, London, UK, and Dusseldorf, DE.
Geographic Context:
- Avetta's global presence enables employees to work with diverse teams and clients from various regions.
- The company's headquarters in Lehi, UT, is located in the heart of the tech industry, providing ample opportunities for networking and professional development.
- Avetta's remote work options allow employees to maintain a healthy work-life balance while still collaborating effectively with their teams.
Work Schedule: Full-time employees typically work 40 hours per week, with flexible hours and the option to work remotely for some roles.
ASSUMPTION: Avetta's global presence and flexible work arrangements make it an attractive option for candidates seeking international exposure or a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and team members
- Final interview with the Senior Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Customer marketing experience and achievements
- Strategic thinking and planning skills
- Cross-functional collaboration and communication abilities
- Project management and organizational skills
Application Tips:
- Highlight relevant customer marketing experience and achievements in your resume and cover letter.
- Demonstrate your understanding of B2B SaaS customer marketing strategies and tactics in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills.
- Research Avetta's company culture and values to ensure a strong fit and alignment with your personal and professional goals.
ATS Keywords: Customer Marketing, B2B SaaS, Customer Advocacy, ABM Strategies, Retention Marketing, Project Management, Cross-Functional Collaboration, CRM, Marketing Automation, Online Review Platforms
ASSUMPTION: Avetta's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on customer marketing and cross-functional collaboration.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo, HubSpot
- Online Review Platforms: TrustRadius, Capterra
- Data Analysis and Visualization: Tableau, Power BI (preferred)
- Project Management: Asana, Trello, or similar tools
ASSUMPTION: Candidates should have experience with CRM, marketing automation, and online review platforms, as well as proficiency in project management tools. Familiarity with data analysis and visualization tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions.
- Customer Focus: Prioritize customer needs and exceed expectations.
- Collaboration: Work together to achieve common goals and drive success.
- Innovation: Embrace continuous learning and improvement to stay ahead of the curve.
- Accountability: Take ownership of responsibilities and deliver results.
Work Style:
- Strategic: Develop and execute long-term plans to achieve customer marketing objectives.
- Collaborative: Work effectively with cross-functional teams to deliver impactful marketing initiatives.
- Adaptable: Respond quickly to changing customer needs and market trends.
- Data-driven: Use data and analytics to inform decision-making and optimize strategies.
Self-Assessment Questions:
- How do you align with Avetta's core values, particularly integrity and customer focus?
- How comfortable are you working in a collaborative, cross-functional environment?
- How do you approach adapting to changing customer needs and market trends in your current or previous roles?
ASSUMPTION: Avetta values candidates who demonstrate strong alignment with their core values and a collaborative, adaptable work style.
⚠️ Potential Challenges
- Managing multiple customer engagement programs simultaneously, requiring strong organizational and time management skills.
- Balancing the needs of various stakeholders, including customers, internal teams, and leadership, to ensure alignment and successful execution of marketing initiatives.
- Adapting to a hybrid or remote work environment, which may require additional effort to maintain effective communication and collaboration with team members.
- Keeping up with industry trends and best practices in customer marketing, requiring continuous learning and professional development.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, balance stakeholder needs, and adapt to a hybrid or remote work environment. A strong commitment to continuous learning and professional development is essential for success in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on customer retention, engagement, and advocacy, rather than lead generation or brand awareness.
- Customer Marketing Managers in B2B SaaS typically work closely with Customer Success, Sales, and Product teams to drive customer growth and long-term success.
- Career progression in customer marketing may lead to roles such as Senior Marketing Manager, Director of Marketing, or Vice President of Marketing, with a focus on customer-centric strategies and tactics.
ASSUMPTION: This role is unique in its focus on customer retention and advocacy, requiring a strategic and collaborative approach to marketing that sets it apart from other marketing positions.
📝 Sample Projects
- Developing and executing a customer referral program that incentivizes satisfied customers to refer their peers and colleagues to Avetta's platform.
- Creating a customer advisory board (APEX or ESG) to gather insights and feedback on Avetta's products, services, and overall customer experience.
- Launching a customer advocacy campaign that showcases Avetta's impact on customers' businesses and highlights their success stories and testimonials.
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Customer Marketing Manager role, focusing on customer engagement, retention, and advocacy.
❓ Key Questions to Ask During Interview
- How does Avetta measure the success of its customer marketing programs, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organization?
- How does Avetta support the professional development and growth of its marketing team members, particularly in the area of customer marketing?
- What are the most significant challenges facing the Customer Marketing Manager in the first 90 days, and how can I best prepare to address them?
- How does Avetta foster a collaborative and inclusive work environment, particularly in a hybrid or remote setting?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the broader marketing landscape, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link by April 30, 2025, at 11:59 PM PST.
- Tailor your resume and cover letter to highlight your relevant customer marketing experience and achievements.
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills.
- Research Avetta's company culture and values to ensure a strong fit and alignment with your personal and professional goals.
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
