**📌 Core Information**
🔹 Job Title: Customer Marketing Manager
🔹 Company: Diageo
🔹 Location: London, England & Madrid, Spain
🔹 Job Type: Full-Time, Fixed-Term Contract (6 months)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London & Madrid)
**🚀 Job Overview**
Key aspects of this role include:
- Executing overall strategy across the market
- Working closely with marketing and commercial teams
- Building and managing a customer marketing team
- Co-managing the P&L
- Developing go-to-market strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage complex projects and teams.
**📋 Key Responsibilities**
✅ Building and leading a customer marketing team
✅ Co-managing the P&L with the Global Travel Head of Customer Marketing
✅ Developing and executing go-to-market strategies to win in the sector
✅ Understanding customer needs by channel to identify activation priorities
✅ Crafting activation plans around shopper marketing activities
✅ Leading the sales force briefing and defining key performance indicators (KPIs)
✅ Leading, managing, and supporting brand ambassadors
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong project management skills.
**🎯 Required Qualifications**
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Significant experience in customer marketing and commercial roles within the FMCG industry
Required Skills:
- Proven ability to manage sophisticated projects
- Ability to excel in managing ambiguity, complexity, and working in a fast-paced environment
- Curiosity and entrepreneurial spirit
- Strong financial and analytical skills
- Excellent attention to detail
- Recognized leadership skills with experience managing teams
- International experience across multiple countries/geographies/cultures
Preferred Skills:
- Experience in the beverage industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the beverage industry and/or fluency in Spanish may have an advantage.
**💰 Compensation & Benefits**
Salary Range: £55,000 - £65,000 per annum (pro-rated for the fixed-term contract)
Benefits:
- Competitive benefits package
- Flexible working arrangements
- Opportunities for professional development
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Benefits may vary based on the candidate's location and employment status.
**📌 Applicant Insights**
**🔍 Company Context**
Industry: Beverage Manufacturing
Company Size: 10,001+ employees
Founded: 1826 (as Guinness Brewery, now part of Diageo)
Company Description:
- Diageo is a global leader in premium drinks, with over 200 brands sold in 180 countries
- The company's portfolio includes spirits and beer, with a focus on premium and luxury brands
- Diageo is committed to sustainability and responsible drinking
Company Specialties:
- Premium Drinks
- Marketing
- Innovation
- Supply Chain
- HR
- Sales
- Brand management
Company Website: diageo.com
ASSUMPTION: Diageo's size and global presence offer opportunities for career growth and international experience.
**📊 Role Analysis**
Career Level: Mid-level management
Reporting Structure: Reports directly to the Global Travel Head of Customer Marketing, Europe/Americas
Work Arrangement: On-site (London & Madrid), with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to take on additional responsibilities or move into a different role within the company
- Opportunities to work on high-profile brands and campaigns
- Chance to gain international experience and work with diverse teams
ASSUMPTION: This role offers opportunities for professional development and career advancement within the company.
**🌍 Location & Work Environment**
Office Type: Modern, collaborative offices with on-site amenities
Office Location(s): London (Headquarters) & Madrid
Geographic Context:
- London: A major global city with a diverse cultural scene and vibrant business community
- Madrid: A bustling European capital with a rich history and vibrant arts scene
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong focus on teamwork and innovation.
**💼 Interview & Application Insights**
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Project management and organizational skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences
- Research Diageo's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Customer Marketing, Commercial Roles, Project Management, Relationship Building, Financial Skills, Analytical Skills, Attention to Detail, Leadership, Coaching, International Experience, Curiosity, Entrepreneurial Spirit, Complexity Management, Fast-Paced Environment, Activation Planning, Sales Force Briefing
ASSUMPTION: The interview process is designed to assess your strategic thinking, leadership skills, and cultural fit for the role and the company.
**🛠️ Tools & Technologies**
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, SAP CRM)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
ASSUMPTION: The required tools and technologies may vary depending on the specific team and project.
**👔 Cultural Fit Considerations**
Company Values:
- Integrity
- Respect
- Excellence
- Performance with Purpose
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
- Results-driven and accountable
Self-Assessment Questions:
- How have you demonstrated integrity and respect in previous roles?
- Can you provide an example of a time when you drove excellence and achieved outstanding results?
- How do you balance performance with a focus on purpose and sustainability?
ASSUMPTION: Diageo values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.
**⚠️ Potential Challenges**
- Managing a team remotely across different time zones
- Balancing multiple priorities and projects simultaneously
- Adapting to a fast-paced and dynamic work environment
- Navigating a large, global organization with complex structures
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach.
**📈 Similar Roles Comparison**
- Customer Marketing Manager (Diageo) vs. Customer Marketing Manager (Procter & Gamble)
- Diageo: Focus on premium drinks, global presence, and sustainability
- Procter & Gamble: Focus on consumer goods, global presence, and innovation
- Customer Marketing Manager (Diageo) vs. Brand Manager (Unilever)
- Diageo: Focus on premium drinks, global presence, and sustainability
- Unilever: Focus on consumer goods, global presence, and sustainability
- Career path: Customer Marketing Manager (Diageo) → Senior Customer Marketing Manager → Global Customer Marketing Director → Vice President of Marketing
ASSUMPTION: These roles share similarities in terms of responsibilities, required skills, and career progression, but differ in industry focus and company culture.
**📝 Sample Projects**
- Developing and executing a go-to-market strategy for a new product launch
- Conducting market research and customer segmentation to inform activation priorities
- Managing a team to deliver a successful trade event or customer activation
ASSUMPTION: These projects demonstrate the range of responsibilities and required skills for the Customer Marketing Manager role at Diageo.
**❓ Key Questions to Ask During Interview**
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for the team in the first 90 days?
- How does Diageo support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
- How does Diageo foster a culture of diversity, inclusion, and collaboration?
ASSUMPTION: These questions help assess the role's fit with your career goals, work style, and values.
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences
- Research Diageo's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
