Job Title: Customer Marketing Manager
Company: Bayer
Location: Indonesia (Multiple Locations)
Job Type: Full-Time
Category: Consumer Health
Date Posted: April 25, 2025
Experience Level: 10+ years
Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of customer focus, strong interpersonal skills, and the ability to work effectively in a team environment.
Lead the overall BCH ID channel strategy and annual trade/channel marketing plans by category / brand, to achieve the channel / business objectives.
Develop and execute the annual trade/channel marketing and promotional plans, in alignment with the Sales team based on market dynamics/needs.
In collaboration with the Sales teams, to support and actively participate in Joint Business Planning and specific campaigns presentation to key Customers.
Lead the development of the Commercial Policy at country level. Defines 'Commercial Tools - Sales Deduction' and related sections in Commercial Policy, based on RACI, and ensure implementation across channels/sales/marketing, by performing the relevant checks and corrective actions in case of deviations.
Develop the merchandising policy in collaboration with Sales/Marketing. Lead and manage in-store Promoters & Merchandisers Troops through 3rd party agencies to ensure excellent in-store executions.
Monitor channel / customer performance to ensure results delivery in accordance with plans. Perform evaluation of trade marketing / promotional programs for respective channel / customer on the ROI and impact. When necessary, to propose and implement improved mechanics to gain better ROI.
Manage the trade / channel marketing spending for G2N and P&I per the assigned budget, ensure promotional activities and spends are reported in an accurate and timely manner. Recommend improvement for spending policy / procedures, where necessary.
Conduct regular field visits to check on POSM utilization, promotional activities, rapport building with key customers to obtain feedback. Gather insights from competitors’ activities and channel market trends to support development of future channel / customer plans and implement tactical counter measure campaigns when necessary.
Accurate and timely sales forecasting.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.
Education: Bachelor's degree in Business, Marketing, or a related field.
Experience: 8-10 years working experience in trade / channel / customer marketing position in FMCG or Consumer Health industry in Indonesia, preferably with a multinational company. Field sales experience will be an added advantage.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong understanding of the Consumer Health industry and relevant channel dynamics in Indonesia.
Salary Range: IDR 30,000,000 - 40,000,000 per year (Based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: 40 hours per week, with flexibility for the role
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Consumer Health
Company Size: 10,000+ employees
Founded: 1863 (as Bayer AG)
Company Description:
Company Specialties:
Company Website: www.bayer.com
ASSUMPTION: Bayer is a multinational corporation with a strong global presence and a commitment to sustainability and innovation.
Career Level: Mid to Senior level
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site, with potential for occasional travel to different locations within Indonesia
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate with strong performance.
Office Type: Bayer has multiple offices across Indonesia, with varying work environments based on location
Office Location(s): Tangerang, Mojokerto, Surabaya, Manado, Medan, Pekanbaru, Banjarbaru, Palembang, Yogyakarta, Bandung, Cianjur, Sukabumi, Pontianak, Padang, and Bandar Lampung
Geographic Context:
Work Schedule: Standard office hours with flexibility for the role
ASSUMPTION: The work environment may vary based on the specific office location, but all offices are expected to maintain a professional and productive atmosphere.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Channel Strategy, Trade Marketing, Promotional Planning, Sales Deduction, Commercial Policy, Merchandising Policy, Customer Performance Monitoring, Sales Forecasting, Compliance, Interpersonal Skills, Business Acumen, Teamwork, Customer Focus, Result Driven, English Proficiency, Field Sales Experience
ASSUMPTION: Bayer uses Applicant Tracking System (ATS) software to manage and streamline the recruitment process. Including relevant keywords in your application materials can help your resume pass through initial screening filters.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the office location and project needs.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Bayer values candidates who demonstrate a strong cultural fit with their core values and work style.
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a results-driven approach.
ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, making it distinct from similar roles in other industries or companies.
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, highlighting the importance of both long-term planning and day-to-day execution.
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you better understand the expectations and opportunities it offers.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.