Customer Marketing Manager / Secondment - Fixed Term: 6 months)

📌 Core Information

🔹 Job Title: Customer Marketing Manager / Secondment - Fixed Term: 6 months)

🔹 Company: Diageo

🔹 Location: Miami Office / Panamá

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the customer marketing team and co-managing the P&L.
• Developing a go-to-market strategy and activation plans to enhance buyer behavior and ROI.
• Working closely with commercial teams to define the commercial strategy and execution of brands.
• Building sustainable relationships with internal and external partners.
• Excelling in a fast-paced, complex, and ambiguous environment.

ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and the ability to thrive in a dynamic, international environment.

📋 Key Responsibilities

✅ Build and lead the customer marketing team, fostering a culture of excellence and continuous improvement.

✅ Co-manage the P&L, ensuring financial targets are met and driving growth.

✅ Develop and implement an outstanding go-to-market strategy, winning in the sector and becoming a leader in FMCG.

✅ Understand customer needs by channel, identifying activation priorities with the highest impact on buyer behavior and return on investment.

✅ Craft activation plans around shopper marketing activities, delivering brilliant execution.

✅ Lead the sales force briefing, ensuring the team has all the tools at their disposal to achieve their objectives.

✅ Define key performance indicators (critical metrics) for activation activities and oversee execution.

✅ Lead, manage, and support brand ambassadors, ensuring they effectively represent the brand and drive sales.

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Significant experience (5-10 years) in customer marketing and commercial roles within the FMCG industry.

Required Skills:

• Proven ability to handle sophisticated projects, working with marketing, commercial, shopper marketing, merchandising teams, and agencies.
• Strong financial and analytical skills, with a keen eye for detail.
• Recognized leadership skills, with experience leading teams and coaching them to develop their full potential.
• International experience, with a proven track record of success in multiple countries, geographies, or cultures.
• Excellent communication and presentation skills, with the ability to influence and persuade stakeholders at all levels.
• Fluency in English (additional languages are an asset).

Preferred Skills:

• Experience in the beverage or spirits industry.
• Knowledge of Diageo's brand portfolio.
• Familiarity with Diageo's culture and values.

ASSUMPTION: Candidates with experience in customer marketing, commercial roles, and a proven track record of success in the FMCG industry are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD (based on industry standards for a mid-level marketing manager role in Miami, FL, USA).

Benefits:

• Competitive benefits package, including health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous time off and leave policies.
• Employee discounts on Diageo products.
• Opportunities for professional development and career growth.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for the role).

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing, specifically in the production and distribution of alcoholic beverages.

Company Size: Diageo is a large, global corporation with over 30,000 employees based in over 135 countries.

Founded: Diageo was founded in 1997, following the merger of Guinness and Grand Metropolitan.

Company Description:

• Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries.
• The company's portfolio includes iconic brands such as Johnnie Walker, Smirnoff, Guinness, and Baileys, as well as local heroes and innovative new entrants.
• Diageo's success is driven by its commitment to investing in the future, fostering a culture of innovation, and being mindful of its impact on people and the planet.

Company Specialties:

• Premium Drinks
• Marketing
• Innovation
• Supply Chain
• HR
• Sales
• Brand management
• Premium Wines and Spirits Supplier
• Luxury
• Super premium
• Beer
• Consumer goods
• E-commerce
• Beverages
• Spirits
• FMCG
• Brand owners

Company Website: diageo.com

ASSUMPTION: Diageo's global presence and diverse portfolio offer unique opportunities for career growth and exposure to various markets and brands.

📊 Role Analysis

Career Level: Mid-level marketing manager role, with potential for growth and progression within the company.

Reporting Structure: The Customer Marketing Manager will report directly to the Global Travel Head of Customer Marketing, Europe/Americas.

Work Arrangement: This role is on-site, with the primary location being the Miami Office. However, there may be opportunities for travel to other Diageo locations, including Panama City.

Growth Opportunities:

• Progression to a senior marketing role within Diageo.
• Expansion of responsibilities to cover additional markets or brands.
• Development of leadership and management skills through team mentoring and coaching.
• Gaining experience in a global, fast-paced environment, with exposure to diverse markets and cultures.

ASSUMPTION: This role offers a unique opportunity to gain experience in customer marketing and commercial roles within a global, premium drinks company.

🌍 Location & Work Environment

Office Type: Diageo's Miami Office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Miami Office, Miami, Florida, USA; Panama City, Panamá, Panama

Geographic Context:

• Miami, Florida, USA: A vibrant, multicultural city with a thriving business environment and a strong consumer market for alcoholic beverages.
• Panama City, Panamá, Panama: A bustling, cosmopolitan city with a growing economy and a significant consumer market for alcoholic beverages.

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role and potential opportunities for remote work.

ASSUMPTION: The diverse cultural and linguistic environments in both Miami and Panama City offer unique opportunities for candidates with strong communication and interpersonal skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Diageo's careers portal.
• Phone or video screening with the HR team to assess cultural fit and basic qualifications.
• In-depth behavioral and situational interviews with the hiring manager and other key stakeholders.
• Background check and reference checks for final candidates.
• Job offer and onboarding for the successful candidate.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership and team management abilities.
li>Financial and analytical skills.
• Cultural fit and alignment with Diageo's values and mission.
• International experience and adaptability to diverse cultural environments.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with customer marketing, commercial roles, and project management in a dynamic, international environment.
• Demonstrate your understanding of Diageo's brand portfolio and the beverage industry.
• Showcase your ability to lead, manage, and develop high-performing teams.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit.

ATS Keywords: Customer Marketing, Commercial Roles, Project Management, Relationship Building, Financial Skills, Analytical Skills, Leadership, Coaching, International Experience, Consumer Insights, Activation Planning, Sales Force Briefing, P&L Management, Go-to-Market Strategy, Shopper Marketing, Brand Management, Diversity and Inclusion

ASSUMPTION: Diageo's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, SAP CRM)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management software (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in relevant marketing, project management, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Our success is driven by our people and their commitment to our values.
• We value diversity and inclusion, fostering an environment where everyone can bring their authentic selves to work.
• We are committed to creating a safe and respectful workplace where everyone can thrive.
• We act with integrity, always striving to do the right thing.
• We are passionate about our brands and our business, and we are committed to delivering excellence in all that we do.

Work Style:

• Diageo is a fast-paced, dynamic, and international environment, requiring adaptability and resilience.
• The company values collaboration, innovation, and continuous learning.
• Diageo fosters a culture of accountability, with a strong focus on delivering results and driving growth.
• The company encourages a healthy work-life balance, with flexible work arrangements and a focus on employee well-being.

Self-Assessment Questions:

• How do your personal values align with Diageo's company values?
• How have you demonstrated adaptability and resilience in a fast-paced, international environment?
• How do you approach building and maintaining effective working relationships with diverse stakeholders?
• How have you driven growth and delivered results in a customer marketing or commercial role?
• How do you balance the need for strategic thinking with the ability to execute and deliver tactical projects?

ASSUMPTION: Candidates who demonstrate a strong fit with Diageo's values and work style are more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the role may require long hours and flexibility to meet deadlines.
• The international scope of the role may involve travel and working with diverse teams across different time zones.
• The role requires a high level of strategic thinking, project management, and stakeholder engagement, which can be challenging and demanding at times.
• The competitive nature of the beverage industry may present obstacles to achieving growth and market share targets.

ASSUMPTION: Candidates should be prepared to face these challenges and have a proactive approach to problem-solving and adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on customer marketing and commercial strategy within the beverage industry.
• Compared to other marketing roles, this position requires a stronger focus on financial management, P&L responsibility, and go-to-market strategy development.
• Career progression in this role may lead to senior marketing or commercial leadership positions within Diageo or other global beverage companies.

ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development and growth.

📝 Sample Projects

• Developing and implementing a go-to-market strategy for a new product launch in an emerging market.
• Conducting customer segmentation and targeting analysis to optimize marketing spend and improve ROI.
• Leading a cross-functional team to execute a large-scale event or promotion, driving brand awareness and sales growth.

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and leadership aspects of the role, highlighting the diverse responsibilities and challenges faced by the Customer Marketing Manager.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing and commercial strategy for Diageo's brands in the Americas region?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does Diageo support the professional development and growth of its marketing and commercial talent?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
• How does Diageo balance the need for global consistency with the requirement for local market adaptation in its marketing and commercial strategies?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on customer marketing, commercial roles, and project management.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership abilities, and cultural fit.
• Research Diageo's brand portfolio and the beverage industry to demonstrate your understanding and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.