📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Filevine
🔹 Location: Chicago, IL
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement and advocacy through lifecycle campaigns and communications
- Collaborating cross-functionally with Marketing, Product, Sales, and RevOps to increase adoption, upsell, retention, and advocacy
- Leveraging data and analytics to measure and optimize campaign performance
- Building and managing customer relationships, including a Customer Advisory Board
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and customer lifecycle management. Familiarity with legal tech or vertical SaaS is a plus but not required.
📋 Key Responsibilities
✅ Engage & Educate: Own the strategy and production of customer-facing communications, manage proactive customer communications, and collaborate with Product to source and prioritize product feedback
✅ Grow & Expand: Build and launch upsell campaigns, use tools like Pendo to identify expansion signals, support Revenue & LTV modeling, and partner with RevOps to measure campaign impact
✅ Activate & Advocate: Launch review campaigns, develop and manage Filevine’s Customer Advisory Board, and identify and develop case studies and customer stories
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution. Strong communication and project management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-6 years of experience in customer marketing, lifecycle marketing, or product marketing, ideally in B2B SaaS
Required Skills:
- Proven success with campaign planning, content creation, and cross-functional execution
- Data-savvy: comfortable using tools like HubSpot, Pendo, and analytics platforms to measure impact
- Strong communication and relationship-building skills
Preferred Skills:
- Experience in legal tech, vertical SaaS, or regulated industries
ASSUMPTION: Candidates with a proven track record in customer marketing and a strong understanding of the B2B SaaS landscape will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 base
Benefits:
- Medical, Dental, & Vision Insurance
- Competitive & Fair Pay
- Maternity & Paternity Leave
- Short & Long-term Disability
- Opportunity to Learn from a Dedicated Leadership Team
- Top-of-the-line Company Swag
Working Hours: Full-time, typically Monday-Friday, 9am-5pm, with flexibility for the role and team
ASSUMPTION: The salary range provided is inclusive of the base salary and does not include potential bonuses or other forms of compensation. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically legal tech
Company Size: 501-1,000 employees, large enough to offer growth opportunities and resources, yet small enough for individual impact
Founded: 2015, with a history of rapid growth and innovation
Company Description:
- Filevine is a leading legal work platform, empowering organizations with tools to simplify and elevate complex, high-stakes legal work
- Over 125,000 legal professionals use Filevine daily to deliver excellence in every contract, deadline, and result
- Named among the fastest-growing companies in the United States according to the Inc 5000, Deloitte Technology Fast 500, and Utah Business Fast 50 lists
Company Specialties:
- Case management
- Document management
- E-signatures
- Legal technology
- SaaS
- Practice management
- Contract management
- Document assembly
- Lead intake
- Artificial intelligence
- Analytics
- Information security
Company Website: http://www.filevine.com/
ASSUMPTION: Filevine's focus on legal tech and commitment to helping legal professionals thrive makes it an attractive employer for candidates interested in the legal industry or technology-driven problem-solving.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Product, Sales, and RevOps
Work Arrangement: On-site, with the expectation of working from the Chicago office
Growth Opportunities:
- Potential to advance to a senior or management role within Marketing or a related function
- Chance to gain experience in a fast-growing company and contribute to its success
- Opportunity to learn from and collaborate with a dedicated leadership team
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal environment for a motivated and ambitious marketing professional to grow and develop.
🌍 Location & Work Environment
Office Type: Modern, open office building in downtown Chicago
Office Location(s): 1 S Wacker Dr, 26th Floor, Chicago, IL 60606
Geographic Context:
- Chicago is a vibrant, diverse city with a strong legal and tech industry
- The office is centrally located, offering easy access to public transportation and nearby amenities
- The city offers a wide range of cultural, entertainment, and dining options
Work Schedule: Full-time, with core hours of 9am-5pm and flexibility for the role and team
ASSUMPTION: The central location and modern work environment at Filevine's Chicago office provide an ideal setting for collaboration and productivity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, followed by a Q&A session with the team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Campaign planning and execution skills
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Filevine's values
Application Tips:
- Tailor your resume and cover letter to highlight your customer marketing and lifecycle management experience
- Include specific examples of successful campaigns and their impact on customer engagement and advocacy
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Customer Marketing, Lifecycle Marketing, Product Marketing, Campaign Planning, Content Creation, Cross-functional Execution, Data Analysis, Communication, Relationship Building, B2B SaaS, Upsell Campaigns, Customer Advocacy, Feedback Synthesis, Case Studies, PR, Sales
ASSUMPTION: Filevine's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- HubSpot
- Pendo
- Analytics platforms (e.g., Google Analytics)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial. Filevine provides training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Ambitious
- Growth-oriented
Work Style:
- Dynamic and fast-paced
- Data-driven and results-focused
- Collaborative and cross-functional
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a passion for driving engagement and advocacy?
ASSUMPTION: Filevine's culture values innovation, collaboration, and a strong customer focus. Candidates who are passionate about driving customer success and thrive in a dynamic, fast-paced environment will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams, including Product, Sales, and RevOps
- Balancing strategic planning with hands-on execution
- Adapting to a rapidly growing and evolving company
ASSUMPTION: These challenges are inherent in a fast-growing, dynamic company like Filevine and can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer lifecycle management and advocacy
- Experience in B2B SaaS marketing is preferred but not required, as Filevine offers training and support to help employees develop the skills they need to succeed
- This role offers a unique blend of strategic and tactical responsibilities, providing an ideal environment for a motivated and ambitious marketing professional to grow and develop
ASSUMPTION: Candidates with experience in customer marketing or lifecycle management roles in B2B SaaS companies will find this role most similar to their current or previous positions.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to improve adoption and reduce churn
- Launching an upsell campaign targeting high-usage customers to drive expansion and revenue growth
- Managing Filevine's Customer Advisory Board, including agenda planning, communication, and feedback synthesis
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Customer Marketing Manager role at Filevine, with a focus on driving customer engagement, advocacy, and revenue growth.
❓ Key Questions to Ask During Interview
- Can you describe the typical customer journey and how this role fits into the overall marketing strategy?
- How does Filevine support the growth and development of its employees, particularly in marketing roles?
- Can you provide an example of a successful customer marketing campaign at Filevine and the impact it had on customer engagement and advocacy?
- How does Filevine measure the success of its customer marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the team structure and dynamic like within the Marketing department, and how does this role collaborate with other teams, such as Product, Sales, and RevOps?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the team's dynamics, helping candidates make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your customer marketing and lifecycle management experience, including specific examples of successful campaigns and their impact on customer engagement and advocacy
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Filevine's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
