📌 Core Information
🔹 Job Title: Customer Marketing Executive - Modern Trade
🔹 Company: Suntory
🔹 Location: Vietnam
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting overall KPIs of assigned channel to develop and deliver brand objectives
- Executing category/brand guidelines and managing joint business planning activities with top customers
- Collaborating with cross-functional teams to drive channel growth and customer satisfaction
- Analyzing market trends and customer insights to inform strategic decisions
ASSUMPTION: This role requires a strong understanding of modern trade channels and customer marketing strategies to drive success.
📋 Key Responsibilities
✅ Supporting to deliver Brands objectives and category development for assigned channel
- Generate channel/customer/shopper insights in related channel for assigned category.
- Work with MKT/CAT/CD team to execute category/brand guidelines in related formats by customer based on category focus, brand J2BDs, consumer/shopper/customer insights and demand space to drive channel growth
- Own execution new Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly
- Responsible for category development per sub channel: Pack/mix/Pricing & Promotion management and or portfolio initiatives
- Tracking & monitoring the budget: D&A promotion, MKT fund, A&M, POSM production, TOT etc.
✅ Customers JBP (Joint business plan)
- Support and ensure for Insight-based Joint business planning activities per top customers, per ITM alignment
- Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies
- Work with Sales team to get feedbacks on plan and insights of market/ customers
ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders to achieve channel and brand objectives.
🎯 Required Qualifications
Education: Bachelor's degree in relevant majors.
Experience: 2-5 years of experience in brand marketing, customer marketing, or sales in an FMCG environment.
Required Skills:
- Strong knowledge of MT/OP channel
- Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, Category Management & Development including Revenue management
- Brand marketing, customer marketing or sales experience in an FMCG environment
- Capability in analysis channel/ brand/ price/ pack trends in related channel vs total industry.
- Strategic thinking, strong analytical, problem solving skills
- Strong communication/ interpersonal skills
- Fluent in English & Computer skills (MS Office)
Preferred Skills:
- Experience in the beverage industry
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, having experience in the beverage industry or being bilingual/multilingual could provide a competitive edge for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level marketing role in Vietnam is VND 15,000,000 - 25,000,000 per month (approximately USD $640 - $1,080).
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Suntory products
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM). May require occasional overtime or weekend work for events or campaigns.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Suntory operates in the competitive food and beverage services industry, with a focus on beverages, spirits, beer, wine, and wellness products.
Company Size: Suntory is a large corporation with over 10,000 employees globally, providing a structured and established work environment.
Founded: 1899, with a rich history and strong brand recognition in the beverage industry.
Company Description:
- Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world.
- The company is committed to creating rich experiences for people, in harmony with nature, and inspiring the brilliance of life through its products.
- Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd., established in 2013.
Company Specialties:
- Beverage & Food
- Spirits Beer
- Wine
- Health Food
- Restaurants
- and Flowers
Company Website: http://www.suntory.com
ASSUMPTION: Suntory's extensive product portfolio and global presence offer applicants a diverse range of career opportunities and growth prospects.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including sales, marketing, and category management.
Work Arrangement: On-site, full-time position with standard office hours and occasional overtime or weekend work as required.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion of responsibilities to include additional channels or categories
- International assignments or relocation opportunities within the Suntory group
ASSUMPTION: Successful performance in this role could lead to increased responsibilities and career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with a collaborative and inclusive culture.
Office Location(s): Vietnam, with opportunities for international travel or relocation within the Suntory group.
Geographic Context:
- Vietnam is a rapidly growing market for the beverage industry, with a diverse consumer base and increasing demand for premium products.
- The modern trade channel is a key focus area for Suntory's growth strategy in Vietnam.
- Suntory's Vietnam operations are part of a larger regional and global network, providing opportunities for cross-border collaboration and learning.
Work Schedule: Standard office hours with occasional overtime or weekend work as required for events or campaigns.
ASSUMPTION: The modern trade channel in Vietnam is a dynamic and competitive environment, requiring strong analytical and strategic thinking skills to succeed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with the hiring manager and relevant stakeholders
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing and category management skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Suntory's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, category management, and analytical skills
- Demonstrate your understanding of the modern trade channel and Suntory's product portfolio
- Prepare examples of your past marketing campaigns or projects that showcase your strategic thinking and execution skills
ATS Keywords: Modern Trade, Customer Marketing, Joint Business Planning, Category Management, Brand Marketing, Shopper Insights, Revenue Management, Strategic Thinking, Analytical Skills, Problem Solving, Communication Skills, Interpersonal Skills, English, MS Office
ASSUMPTION: Suntory's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive channel growth and customer satisfaction in the modern trade channel.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and analytics platforms (e.g., Google Analytics, Marketo)
ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Harmony with nature
- Respect for people
- Innovation
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you have a strong understanding of the modern trade channel and customer marketing strategies?
- Are you comfortable working in a collaborative and inclusive team environment?
- Do you have strong analytical and problem-solving skills, with a data-driven approach to decision-making?
ASSUMPTION: Suntory values a diverse, equitable, and inclusive workplace, and seeks candidates who align with their core values and work style.
⚠️ Potential Challenges
- Competitive modern trade channel with well-established competitors
- Rapidly evolving consumer preferences and market trends
- Requires strong analytical and strategic thinking skills to drive channel growth and customer satisfaction
- Occasional overtime or weekend work for events or campaigns
ASSUMPTION: Success in this role requires a strong understanding of the modern trade channel, customer marketing strategies, and the ability to adapt to a dynamic and competitive market environment.
📈 Similar Roles Comparison
- This role is similar to other customer marketing or category management positions in the FMCG industry, with a focus on driving channel growth and customer satisfaction
- However, this role is unique in its focus on the modern trade channel and Suntory's diverse product portfolio
- Career progression in this role could lead to senior marketing or management positions within the company
ASSUMPTION: While this role shares similarities with other customer marketing or category management positions, its focus on the modern trade channel and Suntory's product portfolio make it a unique opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Developing and executing a joint business plan with a top modern trade customer to drive channel growth and customer satisfaction
- Analyzing channel and brand trends to inform category management and marketing strategies
- Managing the launch of a new product in the modern trade channel, including tracking and action plans
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, with a focus on driving channel growth and customer satisfaction in the modern trade channel.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing and category management teams within the company?
- What opportunities are there for professional development and growth within the company?
- How does Suntory support work-life balance for its employees?
- What are the key challenges facing the modern trade channel in Vietnam, and how can this role address them?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the modern trade channel, as well as their fit with Suntory's values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant marketing, category management, and analytical skills
- Prepare examples of your past marketing campaigns or projects that showcase your strategic thinking and execution skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
