📌 Core Information
🔹 Job Title: Data Analyst, Marketing Analytics
🔹 Company: Scopely
🔹 Location: Barcelona, Spain
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Analyzing large datasets to drive strategic business decisions
- Collaborating with diverse marketing stakeholders to understand their needs
- Surfacing valuable insights to optimize capital allocation strategy
- Working closely with data product, analytics engineering, and data science teams
- Developing insightful dashboards to effectively communicate findings
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a solid understanding of marketing and mobile gaming.
📋 Key Responsibilities
✅ Analyze large, complex data sets representing the behavior of millions of online and mobile game players to address strategic and operational business questions supporting our Marketing Leadership org
✅ Collaborate with diverse marketing stakeholders to understand their needs and collect requirements
✅ Surface valuable insights to ensure that the capital allocation strategy for our largest area of investment results in the highest and best outcome for the business
✅ Collaborate and work closely with our data product, analytics engineering, and data scientists teams to deliver insightful analyses and help build our data products that bring strategic fit, user value, and business value
✅ Contribute to the development of jaw-dropping dashboards to more effectively surface the group’s findings
ASSUMPTION: This role requires a high level of independence and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in a quantitative or scientific field such as Math/Stats, Economics, Computer Science, Engineering, Physics, or similar. Master's degree a plus.
Experience: 3 years of experience as a Data Analyst, preferably in performance marketing and mobile gaming.
Required Skills:
- Advanced skills utilizing analytics tools and languages used to manipulate and export data in large data sets (SQL)
- Ability to analyze and automate data using Python (preferred) or R
- Working knowledge of visualization tools: Looker (Preferred), Qlikview, Tableau, or PowerBI
- Strong presentation skills; ability to effectively communicate complex results throughout an organization
Preferred Skills:
- Exposure to Google Cloud Platform and BigQuery
- Experience with mobile gaming and free-to-play games
ASSUMPTION: Candidates with a strong background in data analysis, marketing, and mobile gaming will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on market research for mid-level data analysts in Barcelona's gaming industry)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off policy
- Employee stock options
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: Salary range is estimated based on market research for mid-level data analysts in Barcelona's gaming industry. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers - Scopely specializes in mobile gaming, creating, publishing, and live-operating immersive games that empower a directed-by-consumer™ experience.
Company Size: 1,001-5,000 employees - Scopely offers a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: 2011 - Scopely has a rich history in the gaming industry, with a track record of successful games and a strong company culture.
Company Description:
- Scopely is a leading global interactive entertainment and video game company, home to many top-grossing, award-winning franchises.
- The company creates, publishes, and live-operates immersive games across mobile, web, PC, and console.
- Scopely is fueled by a world-class team and a proprietary technology platform Playgami™ that supports one of the most diversified portfolios in the games industry.
Company Specialties:
- Mobile Games
- Video Games
- Interactive Entertainment
- Mobile Entertainment
- Game Development
- Free-to-Play Games
- Games Publisher
- Game Design
- Technology
- Platform
- Data
- Social Apps
- Social Gaming
- Game Monetization
- User Experience
- Games Business
- Engineering
- App Development
- iOS and Android
- Entrepreneurship
- Publishing Platform
- Machine Learning
- Personalized Experiences
- Live Operations
- In-App Purchases
- AI
- Console
- Games as a Service
- Games as a Platform
- Software as a Service (SaaS)
- and Blockchain
Company Website: scopely.com
ASSUMPTION: Scopely's diverse portfolio and global presence offer unique opportunities for growth and learning within the gaming industry.
📊 Role Analysis
Career Level: Mid-Level - This role is suitable for experienced data analysts looking to apply their skills in a marketing context and drive strategic decision-making.
Reporting Structure: This role reports directly to the Marketing Analytics team lead and collaborates with various marketing stakeholders, data product teams, and data scientists.
Work Arrangement: Hybrid - This role offers a combination of on-site and remote work, allowing for flexibility and a healthy work-life balance.
Growth Opportunities:
- Advancement within the Marketing Analytics team or related departments
- Expansion of responsibilities based on performance and interest
- Potential opportunities to work on high-impact projects and influence company strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid - Scopely's Barcelona office offers a modern, collaborative work environment with both on-site and remote work options.
Office Location(s): 3505 Hayden Ave, Culver City, California 90232, US (Global headquarters) and Barcelona, ES (European headquarters)
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong gaming industry presence
- The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and diverse culinary scene
- Barcelona is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: Barcelona offers a unique blend of urban excitement and Mediterranean charm, providing an attractive work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Marketing Analytics team
- Final interview with the Marketing Leadership team
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation skills
li>Understanding of marketing and mobile gaming
- Cultural fit with Scopely's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your ability to analyze data and draw insights through examples or projects
- Demonstrate your understanding of marketing and mobile gaming by referencing industry trends or relevant campaigns
ATS Keywords: Data Analysis, Marketing Analytics, SQL, Python, R, Looker, Qlikview, Tableau, PowerBI, Capital Allocation, Strategic Decision-Making, User Acquisition, Mobile Gaming
ASSUMPTION: Scopely's interview process is designed to assess candidates' technical skills, cultural fit, and potential impact on the company's success.
🛠️ Tools & Technologies
- SQL
- Python
- R
- Looker
- Qlikview
- Tableau
- PowerBI
- Google Cloud Platform
- BigQuery
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Fun
- Quality
Work Style:
- Data-driven
- Collaborative
- Agile
- Results-oriented
- Fun and inclusive
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing large datasets to drive strategic decisions?
- Are you comfortable working collaboratively with diverse teams and stakeholders?
- Do you embrace a fun, inclusive work culture that values innovation and quality?
ASSUMPTION: Scopely values candidates who align with their core values and work style, as well as those who demonstrate a strong cultural fit with the company's mission and vision.
⚠️ Potential Challenges
- Working with large, complex datasets may require significant time and effort to clean and prepare for analysis
- Collaborating with diverse marketing stakeholders may involve managing competing priorities and balancing multiple projects
- Keeping up with industry trends and best practices in data analysis and marketing may require continuous learning and adaptation
- Barcelona's competitive job market and high cost of living may present challenges for some candidates
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role differs from other data analyst positions in its focus on marketing analytics and capital allocation strategy for user acquisition
- Scopely's global presence and diverse portfolio offer unique opportunities for growth and learning within the gaming industry
- Career progression may involve moving into more senior roles within the Marketing Analytics team or related departments
ASSUMPTION: This role offers unique opportunities for growth and learning within the gaming industry, with a strong focus on marketing analytics and strategic decision-making.
📝 Sample Projects
- Analyzing user acquisition campaign performance to optimize capital allocation strategy
- Developing dashboards to effectively communicate marketing insights to stakeholders
- Collaborating with data product and analytics engineering teams to build data products that bring strategic fit, user value, and business value
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role and how it balances data analysis, collaboration, and communication?
- How does this role contribute to Scopely's overall marketing strategy and capital allocation decisions?
- What opportunities are there for growth and learning within the Marketing Analytics team and Scopely as a whole?
- How does Scopely support work-life balance for its employees, particularly those working in hybrid or remote roles?
- What are the most rewarding aspects of working in the Marketing Analytics team at Scopely?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples or projects that demonstrate your ability to analyze data and draw insights
- Research Scopely's company culture and values to show your understanding and alignment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
