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Influencer Marketing Manager (m/f/x)

HelloFresh
Full-time
On-site
Barcelona, Catalonia, Spain
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Influencer Marketing Manager (m/f/x)

πŸ”Ή Company: HelloFresh

πŸ”Ή Location: Barcelona, Barcelona, Spain

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 8, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Growing and elevating HelloFresh's influencer program in Spain
  • Scaling customer acquisition through channel innovation and optimization
  • Collaborating with cross-functional teams to unlock broader brand opportunities
  • Managing relationships with influencers, agencies, and internal stakeholders
  • Driving targeted acquisition campaigns and improving channel ROI

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of the local influencer landscape.

πŸ“‹ Key Responsibilities

βœ… Own and lead the Spanish influencer marketing program, including scouting, recruiting, briefing, contracting, and managing relationships with creators across platforms and agencies (Instagram, TikTok, YouTube, etc.)

βœ… Liaise with external agencies and internal stakeholders to ensure influencer assets integrate seamlessly into multichannel campaigns

βœ… Develop always-on and campaign-based influencer activations that drive acquisition, engagement, and brand love

βœ… Steer channel fast growth while optimizing for ROI, defining the right mix of performance KPIs (e.g. CPA, reach, engagement) and implementing structured frameworks to evaluate and scale impact

βœ… Stay on top of social trends and platform innovations to ensure HelloFresh campaigns remain fresh, relevant, and effective

βœ… Brief local copywriter to produce performance-driven influencer briefs and messaging

βœ… Curate, organize, and repurpose high-performing influencer content for use across paid media, CRM, organic social, and website

βœ… Align closely with Growth, Brand, and Product teams to ensure influencer marketing supports acquisition and brand KPIs

βœ… Work with channel owners (Partnerships, PR, etc) on initiatives that amplify reach and relevance of the influencer activity β€” collaborating with partners on co-marketing initiatives, product placements, themed content or local events

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-3 years of experience in scaling performance-driven influencer programs in the D2C space

Required Skills:

  • Strong understanding of the influencer marketing landscape, including recent industry trends and knowledge of the Spanish celebrity and influencer scene
  • Strong project management and creative brief development skills (in Spanish)
  • Exceptional communication and negotiation skills, with a talent for building and maintaining relationships
  • A mix of creativity and commercial acumen
  • Creative problem solver with a proactive attitude and the ability to work in a fast-paced environment
  • Highly self-motivated individual with a hands-on mentality

Preferred Skills:

  • Fluency in English and Italian

ASSUMPTION: Candidates with experience in the food industry or a passion for food and innovation would be highly desirable.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market rates for similar roles in Barcelona)

Benefits:

  • Delicious discounts on HelloFresh meal kits
  • Food in the office
  • Thursday beers
  • Team/company events
  • Cobee scheme

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Salary range is estimated based on market research for similar roles in Barcelona. Final compensation will be determined based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions.

Company Size: HelloFresh is a large company with over 10,000 employees globally, providing a vibrant and international work environment.

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries.

Company Description:

  • HelloFresh is on a mission to change the way people eat, forever!
  • From its founding in Europe’s vibrant tech hub Berlin, HelloFresh has evolved from the world’s leading meal kit company to the world's leading food solutions group.
  • HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.

Company Specialties:

  • Sourcing fresh and organic ingredients
  • Creating tasty and balanced recipes
  • Delivering always for free
  • Valuing customers' feedback
  • Sustainable and nutritious meals
  • Valuing diversity and maintaining an inclusive environment

Company Website: https://www.hellofresh.com/careers/

ASSUMPTION: HelloFresh's mission and values make it an attractive employer for candidates who are passionate about food, innovation, and sustainability.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-level marketing professionals looking to grow their career in influencer marketing.

Reporting Structure: The Influencer Marketing Manager will report directly to the Spain co-CEO & CMO.

Work Arrangement: This role is on-site, with the main office located in Barcelona, Spain.

Growth Opportunities:

  • Potential to grow within the HelloFresh Group as the company continues to expand
  • Opportunities to collaborate with cross-functional teams and learn from top-notch colleagues
  • Flat hierarchy and potential for an accelerated growth trajectory

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, both within the company and in the broader food tech industry.

🌍 Location & Work Environment

Office Type: HelloFresh's Barcelona office is a vibrant and international workspace, fostering collaboration and innovation.

Office Location(s): Barcelona, Spain

Geographic Context:

  • Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
  • Barcelona is known for its vibrant culture, beautiful architecture, and Mediterranean climate
  • Barcelona is a major hub for the tech and startup industries in Europe

Work Schedule: The standard workweek is Monday to Friday, with flexible working arrangements available.

ASSUMPTION: Barcelona's dynamic and multicultural environment provides an ideal setting for HelloFresh's influencer marketing efforts.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Spain co-CEO & CMO

Key Assessment Areas:

  • Understanding of the local influencer landscape and trends
  • Project management and creative brief development skills
  • Communication and negotiation skills
  • Cultural fit with HelloFresh's mission and values

Application Tips:

  • Highlight relevant experience and achievements in influencer marketing
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare examples of successful influencer marketing campaigns you've managed
  • Research HelloFresh's mission, values, and recent campaigns to demonstrate your enthusiasm and understanding of the brand

ATS Keywords: Influencer marketing, project management, creative brief development, communication skills, negotiation skills, relationship building, creativity, commercial acumen, problem-solving, proactive attitude, fast-paced environment, food industry knowledge, innovation, sustainability, Spanish, English, Italian

ASSUMPTION: HelloFresh's application process is designed to assess candidates' skills and cultural fit, with a focus on relevant experience and a passion for the food industry.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, TikTok, YouTube, etc.)
  • Influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
  • Project management tools (e.g., Asana, Trello, Monday.com)
  • Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on HelloFresh's internal systems and processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Quality and innovation
  • Customer focus
  • Collaboration and teamwork
  • Integrity and respect
  • Sustainability and responsibility

Work Style:

  • Proactive and hands-on
  • Creative and strategic
  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and resilient

Self-Assessment Questions:

  • How do you stay up-to-date with the latest trends and innovations in the influencer marketing landscape?
  • Can you provide an example of a successful influencer marketing campaign you've managed, and how you measured its impact?
  • How do you approach building and maintaining relationships with influencers, agencies, and internal stakeholders?
  • How do you balance creativity and commercial acumen in your approach to influencer marketing?

ASSUMPTION: HelloFresh values candidates who are passionate about food, innovation, and sustainability, and who align with the company's mission and values.

⚠️ Potential Challenges

  • Managing a high volume of influencer relationships and campaigns simultaneously
  • Balancing creativity and commercial acumen in influencer marketing strategies
  • Adapting to the fast-paced and ever-changing influencer marketing landscape
  • Collaborating effectively with cross-functional teams and external agencies

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive attitude, and a deep understanding of the local influencer landscape.

πŸ“ˆ Similar Roles Comparison

  • This role is unique within HelloFresh, as it focuses specifically on growing and elevating the influencer marketing program in Spain
  • Influencer marketing is a rapidly growing and evolving field, with new platforms and trends emerging constantly
  • Career progression in influencer marketing may involve moving into more senior roles within HelloFresh or transitioning into related fields, such as brand marketing or partnerships

ASSUMPTION: This role offers a unique opportunity to grow and develop within a specific niche of the broader marketing industry.

πŸ“ Sample Projects

  • Developing and executing a targeted influencer marketing campaign to drive customer acquisition in a specific region
  • Managing relationships with a diverse portfolio of influencers, from micro-influencers to global celebrities
  • Curating and repurposing high-performing influencer content for use across multiple channels and platforms

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities associated with this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into HelloFresh's broader marketing strategy, and how will my work impact the company's growth and success?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does HelloFresh support the professional development and growth of its employees?
  • What are the most challenging aspects of working in influencer marketing, and how can I best prepare for them?
  • How does HelloFresh approach sustainability and responsibility in its operations and supply chain?

ASSUMPTION: These questions demonstrate a proactive and strategic mindset, and a genuine interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful influencer marketing campaigns you've managed, demonstrating your creativity, commercial acumen, and ability to drive results
  • Research HelloFresh's mission, values, and recent campaigns to demonstrate your enthusiasm and understanding of the brand
  • Follow up with the HelloFresh recruitment team within 5 business days after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.