📌 Core Information
🔹 Job Title: Influencer Marketing Manager (m/f/x)
🔹 Company: HelloFresh
🔹 Location: Barcelona, Barcelona, Spain
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Growing and elevating HelloFresh's influencer program in Spain
- Scaling customer acquisition through channel innovation and optimization
- Collaborating with cross-functional teams to unlock broader brand opportunities
- Managing relationships with influencers, agencies, and internal stakeholders
- Driving targeted acquisition campaigns and improving channel ROI
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of the local influencer landscape.
📋 Key Responsibilities
✅ Own and lead the Spanish influencer marketing program, including scouting, recruiting, briefing, contracting, and managing relationships with creators across platforms and agencies (Instagram, TikTok, YouTube, etc.)
✅ Liaise with external agencies and internal stakeholders to ensure influencer assets integrate seamlessly into multichannel campaigns
✅ Develop always-on and campaign-based influencer activations that drive acquisition, engagement, and brand love
✅ Steer channel fast growth while optimizing for ROI, defining the right mix of performance KPIs (e.g. CPA, reach, engagement) and implementing structured frameworks to evaluate and scale impact
✅ Stay on top of social trends and platform innovations to ensure HelloFresh campaigns remain fresh, relevant, and effective
✅ Brief local copywriter to produce performance-driven influencer briefs and messaging
✅ Curate, organize, and repurpose high-performing influencer content for use across paid media, CRM, organic social, and website
✅ Align closely with Growth, Brand, and Product teams to ensure influencer marketing supports acquisition and brand KPIs
✅ Work with channel owners (Partnerships, PR, etc) on initiatives that amplify reach and relevance of the influencer activity — collaborating with partners on co-marketing initiatives, product placements, themed content or local events
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-3 years of experience in scaling performance-driven influencer programs in the D2C space
Required Skills:
- Strong understanding of the influencer marketing landscape, including recent industry trends and knowledge of the Spanish celebrity and influencer scene
- Strong project management and creative brief development skills (in Spanish)
- Exceptional communication and negotiation skills, with a talent for building and maintaining relationships
- A mix of creativity and commercial acumen
- Creative problem solver with a proactive attitude and the ability to work in a fast-paced environment
- Highly self-motivated individual with a hands-on mentality
Preferred Skills:
- Fluency in English and Italian
ASSUMPTION: Candidates with experience in the food industry or a passion for food and innovation would be highly desirable.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market rates for similar roles in Barcelona)
Benefits:
- Delicious discounts on HelloFresh meal kits
- Food in the office
- Thursday beers
- Team/company events
- Cobee scheme
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Salary range is estimated based on market research for similar roles in Barcelona. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions.
Company Size: HelloFresh is a large company with over 10,000 employees globally, providing a vibrant and international work environment.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- From its founding in Europe’s vibrant tech hub Berlin, HelloFresh has evolved from the world’s leading meal kit company to the world's leading food solutions group.
- HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/careers/
ASSUMPTION: HelloFresh's mission and values make it an attractive employer for candidates who are passionate about food, innovation, and sustainability.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals looking to grow their career in influencer marketing.
Reporting Structure: The Influencer Marketing Manager will report directly to the Spain co-CEO & CMO.
Work Arrangement: This role is on-site, with the main office located in Barcelona, Spain.
Growth Opportunities:
- Potential to grow within the HelloFresh Group as the company continues to expand
- Opportunities to collaborate with cross-functional teams and learn from top-notch colleagues
- Flat hierarchy and potential for an accelerated growth trajectory
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, both within the company and in the broader food tech industry.
🌍 Location & Work Environment
Office Type: HelloFresh's Barcelona office is a vibrant and international workspace, fostering collaboration and innovation.
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
- Barcelona is known for its vibrant culture, beautiful architecture, and Mediterranean climate
- Barcelona is a major hub for the tech and startup industries in Europe
Work Schedule: The standard workweek is Monday to Friday, with flexible working arrangements available.
ASSUMPTION: Barcelona's dynamic and multicultural environment provides an ideal setting for HelloFresh's influencer marketing efforts.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview with the Spain co-CEO & CMO
Key Assessment Areas:
- Understanding of the local influencer landscape and trends
- Project management and creative brief development skills
- Communication and negotiation skills
- Cultural fit with HelloFresh's mission and values
Application Tips:
- Highlight relevant experience and achievements in influencer marketing
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful influencer marketing campaigns you've managed
- Research HelloFresh's mission, values, and recent campaigns to demonstrate your enthusiasm and understanding of the brand
ATS Keywords: Influencer marketing, project management, creative brief development, communication skills, negotiation skills, relationship building, creativity, commercial acumen, problem-solving, proactive attitude, fast-paced environment, food industry knowledge, innovation, sustainability, Spanish, English, Italian
ASSUMPTION: HelloFresh's application process is designed to assess candidates' skills and cultural fit, with a focus on relevant experience and a passion for the food industry.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on HelloFresh's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Quality and innovation
- Customer focus
- Collaboration and teamwork
- Integrity and respect
- Sustainability and responsibility
Work Style:
- Proactive and hands-on
- Creative and strategic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and innovations in the influencer marketing landscape?
- Can you provide an example of a successful influencer marketing campaign you've managed, and how you measured its impact?
- How do you approach building and maintaining relationships with influencers, agencies, and internal stakeholders?
- How do you balance creativity and commercial acumen in your approach to influencer marketing?
ASSUMPTION: HelloFresh values candidates who are passionate about food, innovation, and sustainability, and who align with the company's mission and values.
⚠️ Potential Challenges
- Managing a high volume of influencer relationships and campaigns simultaneously
- Balancing creativity and commercial acumen in influencer marketing strategies
- Adapting to the fast-paced and ever-changing influencer marketing landscape
- Collaborating effectively with cross-functional teams and external agencies
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive attitude, and a deep understanding of the local influencer landscape.
📈 Similar Roles Comparison
- This role is unique within HelloFresh, as it focuses specifically on growing and elevating the influencer marketing program in Spain
- Influencer marketing is a rapidly growing and evolving field, with new platforms and trends emerging constantly
- Career progression in influencer marketing may involve moving into more senior roles within HelloFresh or transitioning into related fields, such as brand marketing or partnerships
ASSUMPTION: This role offers a unique opportunity to grow and develop within a specific niche of the broader marketing industry.
📝 Sample Projects
- Developing and executing a targeted influencer marketing campaign to drive customer acquisition in a specific region
- Managing relationships with a diverse portfolio of influencers, from micro-influencers to global celebrities
- Curating and repurposing high-performing influencer content for use across multiple channels and platforms
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does this role fit into HelloFresh's broader marketing strategy, and how will my work impact the company's growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HelloFresh support the professional development and growth of its employees?
- What are the most challenging aspects of working in influencer marketing, and how can I best prepare for them?
- How does HelloFresh approach sustainability and responsibility in its operations and supply chain?
ASSUMPTION: These questions demonstrate a proactive and strategic mindset, and a genuine interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've managed, demonstrating your creativity, commercial acumen, and ability to drive results
- Research HelloFresh's mission, values, and recent campaigns to demonstrate your enthusiasm and understanding of the brand
- Follow up with the HelloFresh recruitment team within 5 business days after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
