📌 Core Information
🔹 Job Title: Data Analyst Marketing Intern
🔹 Company: PT Otto Menara Globalindo
🔹 Location: Surabaya, Jawa Timur, Indonesia
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and monitoring inbound lead data from digital marketing campaigns
- Running and managing nurturing campaigns through email and WhatsApp
- Updating and maintaining website content using WordPress
ASSUMPTION: This role is focused on digital marketing and data analysis, with a strong emphasis on lead management and campaign effectiveness.
📋 Key Responsibilities
✅ Manage and monitor inbound lead data from digital marketing campaigns to ensure effectiveness
✅ Run and manage nurturing campaigns through email and WhatsApp to build relationships with leads
✅ Update and maintain website content using WordPress
ASSUMPTION: The primary responsibilities revolve around data analysis, campaign management, and content management, with a focus on lead generation and nurturing.
🎯 Required Qualifications
Education: Minimum bachelor's degree in marketing, communication, or a related field
Experience: Fresh graduates are welcome to apply
Required Skills:
- Proficient in Microsoft Excel (data processing and basic analysis)
- Basic understanding of data analysis and digital marketing tools
- Enthusiastic about learning new trends and tools in digital marketing
- Proactive in finding solutions and generating creative ideas to enhance campaign effectiveness
Preferred Skills:
- Previous experience in digital marketing or data analysis
- Fluency in Indonesian and English
ASSUMPTION: While not explicitly stated, proficiency in Indonesian and English is assumed to be required for effective communication and collaboration.
💰 Compensation & Benefits
Salary Range: Industry standards for marketing interns in Indonesia typically range from IDR 3,000,000 to IDR 5,000,000 per month. However, the salary for this role is not specified.
Benefits:
- Opportunity to gain experience in a growing tech company
- Potential for full-time employment after the internship
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for marketing interns in Indonesia. The benefits section is assumed based on typical internship offerings.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, specifically Cloud SaaS and Telematic Solutions for logistics
Company Size: Not specified, but likely a mid-sized company with hundreds of clients
Founded: Not specified
Company Description:
- McEasy is a technology company providing Cloud SaaS and Telematic Solutions for logistics operations
- They serve over 200 clients, including Alfamidi, FedEx, and AKAS
- They are currently seeking a Sales Executive to expand their client base
Company Specialties:
- Cloud SaaS solutions for logistics
- Telematic Solutions (GPS and sensors)
- Sales and marketing for tech products
Company Website: https://www.mceasy.com/
ASSUMPTION: The company description and specialties are assumed based on the provided information and typical services offered by tech companies in the logistics industry.
📊 Role Analysis
Career Level: Entry Level (Intern)
Reporting Structure: This role reports directly to the marketing department
Work Arrangement: On-site, full-time with flexible hours
Growth Opportunities:
- Potential for full-time employment after the internship
- Opportunity to learn and gain experience in digital marketing and data analysis
ASSUMPTION: The growth opportunities are assumed based on typical internship offerings and the company's description of seeking a Sales Executive.
🌍 Location & Work Environment
Office Type: Not specified, but likely a modern office environment
Office Location(s): Surabaya, Jawa Timur, Indonesia
Geographic Context:
- Surabaya is the second-largest city in Indonesia and the capital of the East Java province
- The city is known for its vibrant culture, historic sites, and modern infrastructure
- Surabaya is an important economic, political, and cultural center in East Java
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The geographic context is assumed based on typical information about Surabaya, and the work schedule is assumed based on the provided information.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview
- Background check and offer
Key Assessment Areas:
- Problem-solving skills
- Creativity and innovation
- Communication and interpersonal skills
- Technical skills in data analysis and digital marketing
Application Tips:
- Highlight relevant coursework and projects from your degree
- Demonstrate your proficiency in Microsoft Excel and digital marketing tools
- Showcase your enthusiasm for learning and problem-solving
ATS Keywords: Data Analysis, Digital Marketing, Microsoft Excel, Email Campaigns, WhatsApp Campaigns, WordPress, Lead Management, Problem Solving, Creativity, Proactivity, Trend Analysis
ASSUMPTION: The typical process and key assessment areas are assumed based on typical hiring processes for internships in the tech industry.
🛠️ Tools & Technologies
- Microsoft Excel
- WordPress
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- WhatsApp Business API
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies listed are assumed based on the required and preferred skills mentioned in the job description.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Customer-centric approach
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Fast-paced and dynamic environment
- Results-driven and data-focused
- Collaborative and supportive team culture
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you results-driven and data-focused?
- Do you enjoy collaborating with others and learning from a team?
ASSUMPTION: The company values and work style are assumed based on typical values and work environments for tech companies in the logistics industry.
⚠️ Potential Challenges
- Managing a high volume of leads and data
- Keeping up with the latest trends and tools in digital marketing
- Balancing multiple responsibilities and priorities
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: The potential challenges are assumed based on typical challenges faced by marketing interns and the specific requirements of this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant, but with a stronger focus on data analysis and lead management
- Unlike other marketing roles, this internship offers the opportunity to work with both digital marketing campaigns and website content management
- Career paths from this role could include Marketing Specialist, Digital Marketing Specialist, or Data Analyst
ASSUMPTION: The comparison points are assumed based on typical marketing roles and career paths in the tech industry.
📝 Sample Projects
- Analyzing the effectiveness of email and WhatsApp campaigns using tools like Google Analytics
- Creating and implementing A/B tests to optimize website content and improve user engagement
- Developing and executing a social media campaign to promote a new product or service
ASSUMPTION: The sample projects are assumed based on typical projects for a marketing intern with a focus on data analysis and digital marketing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: The key questions to ask are assumed based on typical questions asked by candidates during interviews for internships in the tech industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences in data analysis and digital marketing
- Write a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit
- Prepare examples of your work in data analysis and digital marketing to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
