📌 Core Information
🔹 Job Title: Data Analyst, Marketing Strategy
🔹 Company: SEGA OF AMERICA INC
🔹 Location: Irvine, California
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing campaign performance and providing strategic recommendations
- Setting KPIs and measurement methodologies for ongoing marketing campaigns
- Working with cross-functional teams to optimize marketing spend and improve campaign efficiency
- Quantifying the impact of social media engagement and earned/owned media coverage on game sales
ASSUMPTION: This role requires a high level of data analysis skills and experience in the gaming or entertainment industry to effectively drive marketing strategies.
📋 Key Responsibilities
✅ Collaborate with product marketing, media, and CRM teams to create strategies and measure success of campaigns, channels, and customer segments
✅ Develop KPIs, benchmarks, and real-time performance tracking for marketing campaigns
✅ Analyze campaign performance data to identify optimization opportunities and improve marketing spend efficiency
✅ Quantify the effects of social media engagement and media coverage on game sales KPIs
✅ Produce ad hoc reports on marketing impact on traffic, sales, and brand lift across owned and first-party channels
✅ Assist in design and implementation of statistical testing for improving creative design and user experience
✅ Work on-site a minimum of 3 days per week for effective supervision, collaboration, and teamwork
ASSUMPTION: This role requires strong communication skills to effectively work with diverse stakeholders and teams.
🎯 Required Qualifications
Education: Degree with a specialization in Statistics, Computer Science, Data Science, Physics, Finance, Mathematics, Engineering, or another quantitative field
Experience: 6+ years of full-time work experience in data analytics with a focus on marketing and advertising, with at least 3 years in the gaming or entertainment industry
Required Skills:
- Expert level experience working in Excel, Databricks, or equivalent analysis software
- Proficiency with querying data from relational databases using SQL or another query language
- Experience with designing visualizations in Power BI or an equivalent tool
- Comfort with working with messy or unstructured data
- Comfortable communicating analytical results to non-technical stakeholders
Preferred Skills:
- Experience with A/B testing and predictive analytics
- Familiarity with the gaming or entertainment industry
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the need to communicate with diverse stakeholders.
💰 Compensation & Benefits
Salary Range: $85,000 - $95,000 per year (based on provided information)
Benefits:
- Not specified in the job description
Working Hours: Full-time, with a minimum of 3 days on-site per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a data analyst role with the given experience level and location. Benefits information is not provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Video game publishing and development
Company Size: 201-500 employees (mid-sized company)
Founded: 1960
Company Description:
- SEGA of America, Inc. is the US arm of SEGA Sammy, a world leader in interactive entertainment
- The company develops, publishes, and distributes interactive entertainment software products for various hardware platforms
- SEGA focuses on both inside and outside the home entertainment experiences
Company Specialties:
- Video game publishing and development
- Interactive entertainment software products
Company Website: http://www.sega.com
ASSUMPTION: SEGA is a well-established company in the video game industry, with a focus on providing interactive entertainment experiences for various platforms.
📊 Role Analysis
Career Level: Mid to Senior level, with 6+ years of experience required
Reporting Structure: This role reports to the Marketing Strategy team and works cross-functionally with product marketing, media, and CRM teams
Work Arrangement: Hybrid, with a minimum of 3 days on-site per week
Growth Opportunities:
- Potential career progression within the Marketing Strategy team or other departments within SEGA
- Opportunities to work on high-impact projects and drive marketing strategies for popular video game titles
ASSUMPTION: This role offers growth opportunities within the company, as well as the chance to work on high-profile video game titles and drive marketing strategies.
🌍 Location & Work Environment
Office Type: On-site office with a hybrid work arrangement
Office Location(s): Irvine, California
Geographic Context:
- Irvine is located in Orange County, California, with a population of approximately 300,000
- The area offers a mix of urban and suburban living, with numerous parks, beaches, and cultural attractions
- Irvine has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time, with a minimum of 3 days on-site per week
ASSUMPTION: The hybrid work arrangement allows for some flexibility, but this role requires a significant amount of on-site work for effective collaboration and supervision.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing strategy team
- Final interview with the director of marketing strategy
Key Assessment Areas:
- Data analysis and visualization skills
- Communication and presentation skills
- Industry knowledge and gaming experience
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant data analysis experience and achievements in your resume
- Prepare examples of data visualizations and analyses you've created in the past
- Tailor your cover letter to demonstrate your understanding of the gaming industry and SEGA's business
ATS Keywords: Data analysis, marketing strategy, KPI, campaign performance, gaming industry, SQL, Excel, Power BI
ASSUMPTION: The interview process is likely to focus on assessing the candidate's data analysis skills, industry knowledge, and cultural fit within the marketing strategy team.
🛠️ Tools & Technologies
- Excel
- Databricks
- Power BI
- SQL
ASSUMPTION: The required tools and technologies for this role are not explicitly stated, but based on the job description, proficiency in Excel, Databricks, Power BI, and SQL is likely necessary.
👔 Cultural Fit Considerations
Company Values:
- Not explicitly stated in the job description
Work Style:
- Collaborative and team-oriented, with a focus on effective communication and cross-functional work
- Data-driven decision-making and continuous improvement
- Adaptability and flexibility in a dynamic gaming industry
Self-Assessment Questions:
- Do you have strong data analysis skills and experience working with large datasets?
- Are you comfortable working with diverse stakeholders and teams in a collaborative environment?
- Do you have a passion for the gaming industry and a deep understanding of gaming trends and consumer behavior?
ASSUMPTION: SEGA values candidates who are strong data analysts, effective communicators, and passionate about the gaming industry.
⚠️ Potential Challenges
- Working with large and complex datasets may require significant time and effort to clean, organize, and validate
- The gaming industry is dynamic and fast-paced, requiring adaptability and flexibility
- Collaborating with diverse stakeholders and teams may present communication and cultural challenges
- On-site work requirements may present scheduling or work-life balance challenges for some candidates
ASSUMPTION: These potential challenges are common to data analyst roles in the gaming industry and should be carefully considered by applicants.
📈 Similar Roles Comparison
- Compared to other data analyst roles in the gaming industry, this role places a stronger emphasis on marketing strategy and campaign performance analysis
- SEGA's mid-sized company structure offers more opportunities for cross-functional collaboration and growth compared to larger enterprises
- Career progression in this role may involve moving into more senior marketing strategy or data analysis positions within SEGA or other gaming companies
ASSUMPTION: This role offers unique opportunities for data analysts interested in marketing strategy and campaign performance analysis within the gaming industry.
📝 Sample Projects
- Analyzing the impact of social media engagement on game sales for a newly released title
- Optimizing marketing spend for a seasonal campaign to maximize ROI
- Developing a predictive analytics model to forecast game sales based on historical data and market trends
ASSUMPTION: These sample projects demonstrate the types of data analysis and strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Strategy team?
- How does this role collaborate with other marketing teams and departments within SEGA?
- What are the most challenging aspects of working in the gaming industry, and how does this role address them?
- What opportunities are there for professional development and growth within this role and SEGA?
- How does SEGA support work-life balance for employees with on-site work requirements?
ASSUMPTION: These key questions help applicants better understand the role, team dynamics, and company culture before making a decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant data analysis experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the gaming industry and SEGA's business
- Prepare examples of data visualizations and analyses you've created in the past
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
