Senior Growth Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager

🔹 Company: Pacvue

🔹 Location: Irvine, CA

🔹 Job Type: Hybrid (2-3 days per week in the Irvine, CA office)

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative marketing strategies to drive user acquisition, engagement, and revenue growth
• Optimizing the customer journey and leveraging data to inform decision-making
• Collaborating with cross-functional teams to improve conversion rates and drive business impact
• Staying ahead of industry trends and emerging technologies in growth marketing and digital advertising

ASSUMPTION: This role requires a strategic and data-driven mindset, with a proven track record of driving business growth through marketing initiatives.

📋 Key Responsibilities

✅ Oversee the execution of multi-channel marketing campaigns, including Affiliate partnership, SEO, SEM, social media, paid advertising, content marketing, and email marketing

✅ Develop and execute comprehensive affiliate marketing strategies to drive revenue growth and collaborate with internal teams

✅ Analyze and report on key performance metrics to measure success, identify trends, and drive data-informed decisions

✅ Continuously test, optimize, and scale growth initiatives through A/B testing and performance analysis

✅ Lead market research and data analysis efforts to identify growth opportunities and target audiences

✅ Collaborate with cross-functional teams including product, design, marketing, and sales to optimize the customer journey and improve conversion rates

✅ Stay ahead of industry trends, emerging technologies, and best practices in growth marketing and digital advertising

ASSUMPION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple marketing channels and initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in growth marketing, digital marketing, or a related field

Required Skills:

• Proven success in developing and executing growth strategies that have led to measurable business impact
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Proficiency in using Google Analytics and/or Amplitude, along with landing page optimization tools, to analyze site engagement and conversion rates
• Excellent communication and collaboration skills, with the ability to influence stakeholders across teams and departments
• Experience with marketing automation platforms, CRM systems, and analytics tools
• Strong problem-solving skills and a passion for innovation and continuous improvement
• Ability to independently assess digital marketing data to evaluate campaign performance
• Experience in summarizing and presenting marketing performance insights to cross-functional teams
• Expertise in managing and optimizing paid marketing efforts across platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook Ads

Preferred Skills:

• Experience with SaaS or Affiliate Marketing

ASSUMPTION: Candidates with experience in the eCommerce industry or working with Amazon-specific marketing channels may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $105,000 - $125,000 per year (annual base salary range, actual salary will vary depending on experience, skills, and market data)

Benefits:

• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance, and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Marketing Manager role. The actual salary may vary depending on the candidate's experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on eCommerce strategy, development, and management

Company Size: Medium (501-1,000 employees)

Founded: 2015 (based on LinkedIn data, exact founding date may vary)

Company Description:

• Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations
• The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement
• With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey

Company Specialties:

• eCommerce Strategy and Development
• eCommerce Consulting and Advisory
• Online Marketing
• Paid Search
• Display Advertising
• Advertising Platform SAAS
• Programmatic Bidding
• Management Automation
• SEO and SEM on Amazon
• Account Audits
• Content Optimization
• Inventory Management
• Digital Advertising Technology
• Amazon Reporting and Analytics
• Amazon Marketing Services
• and Amazon Advertising Platform

Company Website: http://www.pacvue.com

ASSUMPTION: Pacvue's focus on eCommerce strategy and development makes it an attractive employer for candidates interested in the eCommerce industry.

📊 Role Analysis

Career Level: Senior (5-10 years of experience required)

Reporting Structure: This role reports directly to the Head of Growth Marketing or a similar executive position

Work Arrangement: Hybrid (2-3 days per week in the Irvine, CA office, with the rest of the workweek remote)

Growth Opportunities:

• Potential career progression into a Director or VP of Growth Marketing role
• Expanding the scope of responsibilities to include team management and mentoring
• Gaining experience in a fast-growing, dynamic industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Irvine, CA (with the option to work remotely for 2-3 days per week)

Geographic Context:

• Irvine, CA is located in Orange County, approximately 40 miles southeast of Los Angeles
• The area offers a mix of urban and suburban environments, with a high quality of life and numerous amenities
• Orange County is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters

Work Schedule: Full-time (40 hours per week), with the option for flexible hours and remote work

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to collaborate in-person and work remotely for better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Behavioral and skills-based interviews with the hiring manager and/or team members
• Final interview with the Head of Growth Marketing or a similar executive
• Background check and reference check (if applicable)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Marketing channel expertise and campaign management experience
• Alignment with Pacvue's company culture and values

Application Tips:

• Highlight your relevant experience and achievements in growth marketing and digital advertising
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills
• Research Pacvue's company culture and values to show your fit with the organization

ATS Keywords: Growth Marketing, Digital Marketing, SEO, SEM, Social Media, Paid Advertising, Content Marketing, Email Marketing, Affiliate Marketing, Google Analytics, Marketing Automation, CRM Systems, A/B Testing, Performance Analysis, Data-Informed Decision Making, Customer Journey Optimization, Cross-Functional Collaboration, Industry Trends, Emerging Technologies, Best Practices, Strategic Thinking, Problem Solving, Innovation, Continuous Improvement, Teamwork, Stakeholder Management, Marketing Channel Expertise, Campaign Management, Data Analysis, Data Interpretation, Communication, Collaboration, Company Culture, Company Values

ASSUMPTION: Pacvue's application process is designed to assess candidates' skills, experience, and cultural fit for the role. Tailoring your application and preparing for interviews will help you stand out to the hiring team.

🛠️ Tools & Technologies

• Google Analytics
• Amplitude
• Landing page optimization tools (e.g., Optimizely, VWO, or Google Optimize)
• Marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Paid advertising platforms (e.g., Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook Ads)
• Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius, or Awin)
• SEO and SEM tools (e.g., SEMrush, Ahrefs, or Moz)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are commonly used in the growth marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Pacvue prioritizes understanding and meeting the needs of its clients and customers
• Innovative: The company encourages creativity, continuous learning, and pushing the boundaries of what's possible
• Collaborative: Pacvue fosters a culture of teamwork, open communication, and collective problem-solving
• Data-driven: The company relies on data and analytics to inform decision-making and drive business growth
• Adaptable: Pacvue embraces change and encourages employees to be flexible and responsive to new challenges and opportunities

Work Style:

• Pacvue values a dynamic, fast-paced work environment with a focus on results and continuous improvement
• The company encourages employees to take initiative, be proactive, and work independently when needed
• Pacvue fosters a culture of open feedback and encourages employees to seek out and incorporate input from colleagues and stakeholders
• The company values a positive, supportive work environment that promotes work-life balance and employee well-being

Self-Assessment Questions:

• How do you align with Pacvue's customer-centric approach, and can you provide an example of a time when you put customer needs first in a professional setting?
• Describe a situation where you had to adapt to a significant change or challenge, and how did you approach it?
• Can you share an example of a time when you used data to inform a marketing decision or strategy, and what was the outcome?
• How do you handle feedback and criticism, and can you provide an example of a time when you incorporated feedback to improve your work or a project?

ASSUMPTION: Pacvue's company culture values employees who are customer-focused, adaptable, data-driven, collaborative, and proactive. Candidates who can demonstrate these qualities will be well-suited to the company's work environment.

⚠️ Potential Challenges

• The hybrid work arrangement may require candidates to commute to the Irvine, CA office 2-3 days per week, which could be challenging for those living far away
• The fast-paced nature of the role may demand long hours and tight deadlines during peak periods
• The competitive eCommerce industry may present challenges in staying ahead of trends and maintaining a strong market position
• The need to collaborate with cross-functional teams and manage multiple marketing channels may require strong project management skills and the ability to balance multiple priorities

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and fast-paced industry.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position may offer a broader range of responsibilities and the opportunity to work with a diverse set of marketing channels
• Pacvue's focus on eCommerce strategy and development may provide unique insights and experiences for candidates interested in the eCommerce industry
• As a mid-sized company, Pacvue may offer more opportunities for career growth and advancement compared to larger enterprises, while still providing the resources and support of a well-established organization

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry, as the best fit will depend on their individual priorities and aspirations.

📝 Sample Projects

• Developing and executing a comprehensive affiliate marketing strategy to drive revenue growth for an eCommerce client
• Analyzing and optimizing the customer journey for a SaaS product, resulting in a 20% increase in conversion rates
• Managing a multi-channel marketing campaign for a B2B brand, achieving a 15% increase in qualified leads generated

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impactful work expected of the Senior Growth Marketing Manager at Pacvue.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Growth Marketing team, and how does this role fit within the team?
• How does Pacvue support the professional development and growth of its employees, particularly in the Growth Marketing department?
• What are the most significant challenges facing the Growth Marketing team currently, and how can this role contribute to addressing them?
• How does Pacvue measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you provide an example of a time when Pacvue pivoted its marketing strategy, and how was that process managed?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for interviews by reflecting on your past experiences and how they demonstrate the required skills and qualifications
• Research Pacvue's company culture and values to show your fit with the organization
• Follow up with the hiring team one week after your initial application, if you haven't heard back, to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.