📌 Core Information
🔹 Job Title: Data Analyst, Marketing Strategy
🔹 Company: SEGA OF AMERICA INC
🔹 Location: Irvine, California
🔹 Job Type: Full Time
🔹 Category: Computer Games
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing campaign performance to drive strategy and optimizations
- Collaborating with cross-functional teams to set KPIs and measure campaign success
- Quantifying the impact of community engagement and earned/owned media on game sales
- Proficiently working with large datasets and data visualization tools
- Excelling in a hybrid work environment, with a minimum of 3 days on-site per week
ASSUMPTION: This role requires a balance of strong analytical skills and effective communication to work with both technical and non-technical stakeholders.
📋 Key Responsibilities
✅ Develop KPIs, benchmarks, and measurement to track marketing campaign performance in real-time
✅ Leverage campaign performance data to optimize marketing spend
✅ Quantify the effects of community social media engagement and earned/owned media coverage on game sales KPIs
✅ Produce ad hoc reports on marketing impact on traffic, sales, and brand lift across owned and first-party channels
✅ Assist in design and implementation of statistical testing for improving user experience
✅ Work on-site a minimum of 3 days per week for effective supervision, collaboration, and communication
ASSUMPTION: The on-site requirement is essential for effective teamwork, problem-solving, and understanding stakeholders' work and business needs.
🎯 Required Qualifications
Education: Degree with a specialization in Statistics, Computer Science, Data Science, Physics, Finance, Mathematics, Engineering, or another quantitative field
Experience: 6+ years of full-time work experience in data analytics with a focus on marketing and advertising, and 3+ years of experience working with digital IP in the gaming or entertainment industry
Required Skills:
- Expert level experience working in Excel, Databricks, or equivalent analysis software
- Proficiency with querying data from relational databases using SQL or another query language
- Experience communicating analytical results to a non-technical audience
- Comfort with working with cleaning, organizing, and validating messy or unstructured data
- Comfortable communicating with stakeholders from diverse backgrounds and cultures
Preferred Skills:
- Experience with designing visualizations in Power BI or an equivalent visualization tool
ASSUMPTION: The preferred skill in data visualization is not a deal-breaker, but it would be beneficial for the candidate to have experience with these tools.
💰 Compensation & Benefits
Salary Range: $85,000.00 - $95,000.00 per year
Benefits:
- Not specified in the job description
Working Hours: Full-time, with a minimum of 3 days on-site per week
ASSUMPTION: The salary range provided is based on industry standards for a data analyst role with the given experience level and location. Benefits information was not provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: SEGA OF AMERICA INC operates in the Computer Games industry, focusing on publishing and developing interactive entertainment software for various hardware platforms.
Company Size: SEGA OF AMERICA INC has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: SEGA OF AMERICA INC was founded in 1960, with a rich history in the gaming industry.
Company Description:
- SEGA OF AMERICA INC is the US arm of SEGA Sammy, a world leader in the provision of interactive entertainment both inside and outside the home.
- The company develops, publishes, and distributes interactive entertainment software products for various hardware platforms such as Xbox, PlayStation, Nintendo, PC, and wireless devices.
- SEGA OF AMERICA INC is a rapidly expanding video games publisher and developer within the western market.
Company Specialties:
- Video game publishing and development
- Interactive entertainment software
- Cross-platform game development
Company Website: http://www.sega.com
ASSUMPTION: The company's focus on interactive entertainment and cross-platform game development provides opportunities for diverse projects and growth within the gaming industry.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring a balance of technical expertise and stakeholder management skills.
Reporting Structure: The Data Analyst will report to the Marketing Strategy team and collaborate with various cross-functional teams, such as Brand Marketing, Media, and CRM.
Work Arrangement: This is a hybrid role, requiring a minimum of 3 days on-site per week at the Irvine, CA office.
Growth Opportunities:
- Expanding skills in data visualization and statistical testing
- Gaining experience in the gaming industry and cross-functional team collaboration
- Potential career progression into senior data analyst or management roles
ASSUMPTION: The hybrid work arrangement and mid-sized company environment provide opportunities for growth and collaboration within the role and the broader organization.
🌍 Location & Work Environment
Office Type: The Irvine office is a collaborative workspace with a mix of on-site and remote employees.
Office Location(s): 6400 Oak Canyon Rd, Suite 100, Irvine, California 92618, US
Geographic Context:
- Irvine, California, is located in Orange County, with a population of approximately 300,000 people.
- The area offers a mix of urban and suburban living, with numerous parks, beaches, and cultural attractions nearby.
- The cost of living in Irvine is generally higher than the national average, with median home prices around $800,000.
Work Schedule: Full-time, with a minimum of 3 days on-site per week, typically Monday through Friday
ASSUMPTION: The Irvine office location provides a vibrant work environment with ample opportunities for collaboration and networking within the gaming industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Marketing Strategy team
- Final interview with the Marketing Strategy Director
Key Assessment Areas:
- Data analysis and visualization skills
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing strategy
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare examples of data visualizations or analyses you've created in previous roles
- Research SEGA OF AMERICA INC and the gaming industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Data Analysis, Marketing Strategy, KPI Development, Campaign Optimization, Gaming Industry, Data Visualization, SQL, Excel, Databricks
ASSUMPTION: The application process will focus on assessing the candidate's technical skills, communication abilities, and cultural fit within the Marketing Strategy team and the broader organization.
🛠️ Tools & Technologies
- Excel
- Databricks
- SQL
- Power BI (preferred)
ASSUMPTION: The required and preferred tools listed are essential for the role's day-to-day tasks and will be used to analyze and visualize marketing campaign data.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming and entertainment
- Collaboration and teamwork
- Innovation and continuous learning
Work Style:
- Data-driven decision-making
- Agile and adaptable to change
- Strong communication and presentation skills
Self-Assessment Questions:
- How have you used data visualization to communicate complex findings to non-technical stakeholders in previous roles?
- Can you describe a time when you optimized marketing spend based on campaign performance data, and what was the outcome?
- How do you stay up-to-date with industry trends and best practices in data analysis and marketing strategy?
ASSUMPTION: SEGA OF AMERICA INC values candidates who are passionate about gaming, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working with large datasets and ensuring data accuracy and integrity
- Balancing technical analysis with effective communication to non-technical stakeholders
- Adapting to the hybrid work environment and maintaining productivity on-site and remotely
- Keeping up with industry trends and best practices in data analysis and marketing strategy
ASSUMPTION: These challenges can be overcome with strong technical skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other data analyst positions in its focus on marketing strategy and campaign optimization within the gaming industry.
- Compared to other marketing strategy roles, this position requires a stronger emphasis on data analysis and visualization skills.
- Career progression in this role could lead to senior data analyst or marketing strategy management positions within the gaming industry.
ASSUMPTION: This role offers a unique blend of data analysis and marketing strategy, providing opportunities for growth and specialization within the gaming industry.
📝 Sample Projects
- Developing a dashboard to track real-time marketing campaign performance and optimize spend
- Quantifying the impact of social media engagement and earned/owned media coverage on game sales KPIs
- Analyzing user behavior and preferences to inform targeted marketing campaigns and improve user experience
ASSUMPTION: These sample projects demonstrate the range of data analysis and marketing strategy tasks required for this role, highlighting the importance of strong technical skills and effective communication.
❓ Key Questions to Ask During Interview
- How does the Marketing Strategy team collaborate with other departments, such as Brand Marketing, Media, and CRM?
- What are the most significant challenges facing the gaming industry, and how can this role contribute to addressing them?
- How does SEGA OF AMERICA INC support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the hybrid work arrangement facilitate collaboration and productivity within the Marketing Strategy team?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role, the team, and the company, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills mentioned in the job description
- Prepare examples of data visualizations or analyses you've created in previous roles to showcase your technical skills
- Research SEGA OF AMERICA INC and the gaming industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
