📌 Core Information
🔹 Job Title: Data and Analytics Manager (Digital Marketing)
🔹 Company: Ignite Visibility LLC
🔹 Location: San Diego, California (Remote)
🔹 Job Type: Full-time, Remote OK
🔹 Category: Digital Marketing
🔹 Date Posted: May 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (San Diego, CA or Orlando, FL)
🚀 Job Overview
Key aspects of this role include:
- Developing data capture architecture for client data strategies
- Implementing tagging and API tracking for clients
- Leading client-facing conversations and internal communications
- Overseeing task management and Looker reporting execution
ASSUMPTION: This role requires a balance of technical skills and client management, with a focus on data-driven decision making and effective communication.
📋 Key Responsibilities
✅ Create data capture architecture for client data capture strategy
✅ Implement tagging and API tracking for clients
✅ Lead client-facing conversations and internal communications
✅ Own and assist with task management
✅ Lead diagnostic and analytics scoping calls
✅ Design, communicate, and oversee execution of Looker reporting
ASSUMPTION: The role involves a mix of technical implementation, client management, and internal coordination to ensure data-driven insights are delivered effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Computer Science, or a related field (or equivalent experience)
Experience: 5-10 years of experience in digital marketing, with a focus on data analytics and implementation
Required Skills:
- Proven experience implementing tracking solutions for analytics and advertising platforms within a digital marketing agency setting
- Strong understanding of REST-oriented APIs
- Looker Studio and GA 4 proficiency
- Google Tag Manager experience (or equivalent tag management platform)
- Knowledge of Google Analytics 4 Event tracking solutions
- Google Ads API experience
- Facebook Ads Conversion API experience
- Experience handling Server-Side data portability implementations
- Google Analytics Measurement Protocol API experience
- Experience with ecommerce platforms (Shopify, Woocommerce, Magento)
- Experience writing and troubleshooting JavaScript
- Strong written communication skills
Preferred Skills:
- Experience with SQL and data visualization tools
- Knowledge of marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: The ideal candidate will have a strong technical background in data analytics and implementation, with proven experience in a digital marketing agency setting.
💰 Compensation & Benefits
Salary Range: $90,000 - $130,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible scheduling and remote work options
ASSUMPTION: The salary range is based on industry standards for a Data and Analytics Manager in digital marketing, with consideration for the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Ignite Visibility is an award-winning digital marketing agency specializing in performance-based marketing strategies, with a focus on analytics, advertising, and SEO.
Company Size: Ignite Visibility has 201-500 employees, providing a mid-sized agency environment with opportunities for growth and collaboration.
Founded: Ignite Visibility was founded in 2010 and has since become a six-time Inc. 5,000 company, demonstrating consistent growth and success.
Company Description:
- Ignite Visibility is one of the highest recommended agencies on Clutch.co and a top digital marketing company in the industry.
- The company offers best-in-class digital marketing strategy, SEO, paid media, social media, email marketing, creative, development, Amazon, CRO, and more.
- Ignite Visibility focuses on relationships, responsiveness, and results, with a proprietary technology called "Certainty Tech" to forecast results for every service.
Company Specialties:
- Social Media Marketing
- Email Marketing
- Analytics
- CRO
- Paid Media (PPC, Social, Amazon)
- Digital PR
- SEO
- Performance Marketing
Company Website: ignitevisibility.com
ASSUMPTION: Ignite Visibility's focus on performance-based marketing and data-driven decision making makes it an ideal fit for a Data and Analytics Manager.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership within the Data & Analytics team.
Reporting Structure: The Data and Analytics Manager will report to the VP of Data & Technology and work closely with the Data & Analytics team, as well as cross-functional teams such as Client Success and Marketing.
Work Arrangement: This role is remote-friendly, with the option to work from the San Diego, CA or Orlando, FL offices.
Growth Opportunities:
- Advancement within the Data & Analytics team, potentially leading to a senior or director-level role.
- Expanding skills and expertise in data analytics, implementation, and management.
- Potential to work on high-profile client projects and contribute to Ignite Visibility's continued success.
ASSUMPTION: The Data and Analytics Manager role offers opportunities for professional growth and development within Ignite Visibility's expanding Data & Analytics team.
🌍 Location & Work Environment
Office Type: Ignite Visibility has offices in San Diego, CA, and Orlando, FL, with a fully remote team.
Office Location(s): 4250 Executive Sq, Suite 100, San Diego, California 92037, US (San Diego office)
Geographic Context:
- San Diego, CA: A coastal city in Southern California with a Mediterranean climate, offering a high quality of life and numerous outdoor activities.
- Orlando, FL: A central Florida city known for its theme parks and tourism industry, with a humid subtropical climate and diverse cultural scene.
Work Schedule: Full-time, with flexible scheduling and remote work options. The work arrangement may require occasional evening or weekend hours to accommodate client needs.
ASSUMPTION: The remote-friendly work environment and flexible scheduling allow for a healthy work-life balance, while the office locations provide opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- Technical assessment or case study to evaluate data analytics and implementation skills.
- Final interview with the VP of Data & Technology and/or other members of the Data & Analytics team.
- Background check and reference checks before extending an offer.
Key Assessment Areas:
- Technical proficiency in data analytics, implementation, and related tools.
- Client management and communication skills.
- Problem-solving and analytical thinking.
- Cultural fit and alignment with Ignite Visibility's values and mission.
Application Tips:
- Highlight relevant experience and achievements in data analytics and implementation within digital marketing agencies.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications and key responsibilities.
- Prepare for the technical assessment or case study by brushing up on your data analytics and implementation skills.
- Research Ignite Visibility's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
ATS Keywords: Data capture architecture, tagging, API tracking, client communication, task management, Looker reporting, Google Ads, Meta Ads, REST-oriented APIs, Google Tag Manager, Google Analytics 4, ecommerce platforms, JavaScript
ASSUMPTION: The application process for the Data and Analytics Manager role at Ignite Visibility will focus on evaluating technical skills, client management abilities, and cultural fit.
🛠️ Tools & Technologies
- Looker Studio
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Ads API
- Facebook Ads Conversion API
- Google Analytics Measurement Protocol API
- Ecommerce platforms (Shopify, Woocommerce, Magento)
- JavaScript
- SQL (preferred)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The Data and Analytics Manager will utilize a variety of tools and technologies to implement tracking solutions, analyze data, and generate insights for clients.
👔 Cultural Fit Considerations
Company Values:
- Relationships: Building strong, lasting relationships with clients and team members.
- Responsiveness: Providing prompt and effective communication to meet client needs.
- Results: Delivering measurable, data-driven results that drive business growth.
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals.
- Adaptable: Embracing change and continuous learning in a dynamic environment.
- Data-driven: Making informed decisions based on data and analytics.
Self-Assessment Questions:
- Do you thrive in a collaborative, client-focused environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong desire to learn and grow your skills in data analytics and implementation?
ASSUMPTION: The ideal candidate for the Data and Analytics Manager role at Ignite Visibility will be a strong communicator, collaborative team player, and data-driven problem solver who aligns with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple client projects and priorities simultaneously.
- Keeping up with the latest trends and best practices in data analytics and implementation.
- Balancing technical implementation with client management and communication.
- Occasional travel or in-person meetings may be required to support client needs.
ASSUMPTION: The Data and Analytics Manager role at Ignite Visibility presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Data and Analytics Manager roles, this position places a stronger emphasis on client communication and implementation, with a focus on digital marketing agencies.
- In the digital marketing industry, this role requires a unique blend of technical skills and client management, with a focus on data-driven decision making.
- Career progression in this role may lead to senior or director-level positions within Ignite Visibility's Data & Analytics team or related departments.
ASSUMPTION: The Data and Analytics Manager role at Ignite Visibility offers a unique blend of technical and client management responsibilities, with opportunities for growth and development within the digital marketing industry.
📝 Sample Projects
- Implementing a comprehensive data capture architecture for a high-profile ecommerce client, including tagging, API tracking, and event tracking solutions.
- Leading a client-facing conversation to understand their data needs and develop a customized analytics strategy.
- Designing and executing a Looker reporting dashboard to provide actionable insights and drive business growth for a B2B client.
ASSUMPTION: The Data and Analytics Manager will work on a variety of projects that require strong technical skills, client management, and data-driven problem-solving.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall data and analytics strategy at Ignite Visibility?
- What are the most pressing data analytics challenges facing the company's clients, and how can this role help address them?
- How does Ignite Visibility support the professional development and growth of its data and analytics team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ignite Visibility measure the success of its data and analytics team, and how will this role contribute to those metrics?
ASSUMPTION: Asking thoughtful questions during the interview process will help the candidate better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the technical assessment or case study by reviewing your data analytics and implementation skills.
- Research Ignite Visibility's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
