📌 Core Information
🔹 Job Title: Data Product Lead - Marketing Analytics
🔹 Company: U.S. Bank National Association
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full time
🔹 Category: Data & Analytics
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3+ days on-site)
🚀 Job Overview
Key aspects of this role include:
- Leading the development and management of data products for marketing analytics
- Collaborating with cross-functional teams to define product requirements and ensure successful delivery
- Designing and implementing data solutions that provide actionable insights for marketing strategies
- Ensuring data quality and integrity through data governance practices
- Communicating product vision, strategy, and progress to stakeholders and senior leadership
ASSUMPTION: This role requires a strong understanding of data architecture, engineering, analytics, product management, and marketing strategies. The ideal candidate will have a product mindset that focuses on the customer and delivering value.
📋 Key Responsibilities
✅ Develop and manage the product roadmap for data products that support marketing analytics
✅ Collaborate with marketing and analytics teams to define product requirements and ensure successful delivery
✅ Lead the design and implementation of data solutions that provide actionable insights for marketing strategies
✅ Ensure data quality and integrity by establishing and maintaining data governance practices
✅ Communicate product vision, strategy, and progress to stakeholders and senior leadership
✅ Stay up-to-date with industry trends and best practices in data analytics and product management
ASSUMPTION: This role requires strong communication and interpersonal skills, as well as the ability to work in an agile environment.
🎯 Required Qualifications
Education: Bachelor's degree in a related field, or equivalent work experience
Experience: Eight or more years of statistical and/or data analytics experience
Required Skills:
- Data architecture and engineering
- Analytics and product management
- Marketing strategies
- Agile methodologies
- Data governance
- Communication and stakeholder engagement
- Marketing measurement methodologies
Preferred Skills:
- 10+ years of relevant experience in data engineering, data architecture, dashboarding, and data product ownership
- 2+ years leading a team of data analysts, engineers, and/or developers
- Strong understanding of data architecture types (data lake, data warehouse, data lakehouse, data mesh, and data fabric)
- Strong communication and interpersonal skills, with experience engaging with senior leadership
- Experience working in an agile environment (e.g., user stories, iterative development)
- Understanding of various marketing measurement methodologies (e.g., adtech platform reporting, last touch attribution, marketing mix modeling)
- Experience in financial services with knowledge of marketing, products, customers, transaction, and interaction data, including source systems
- Evidence of strong data management practices/leadership, including documenting calculations, code, processes to validate/test data, and remediate data quality issues
- Experience with Snowflake or Databricks and experience with a cloud platform, preferably Microsoft Azure Data Services
- Moderate/expert knowledge of analytics data visualization tools, preferably Power BI
- Team leadership and people development experience that ensures high team satisfaction, development, and effective utilization of offshore talent
ASSUMPTION: The preferred qualifications listed are not exhaustive and may vary based on the specific needs of the role and the organization.
💰 Compensation & Benefits
Salary Range: $133,365 - $156,900 per year
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the primary location of the role. The actual range may differ based on the location of the role.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Large (over 50,000 employees)
Founded: 1863
Company Description:
- U.S. Bank is a diversified financial services company with $576 billion in assets as of December 31, 2021
- Provides a comprehensive range of banking, investment, mortgage, and payment services to consumers, businesses, and institutions
- Operates 2,200 branches in 26 states and serves customers in all 50 states and eight U.S. territories
Company Specialties:
- Retail banking
- Commercial banking
- Payment services
- Investment and wealth management
- Mortgage banking
Company Website: usbank.com
ASSUMPTION: U.S. Bank is a well-established financial services company with a large employee base and a broad range of products and services.
📊 Role Analysis
Career Level: Mid-level to senior-level role, depending on the candidate's experience and skills
Reporting Structure: This role reports directly to the Head of Marketing Analytics & Technology
Work Arrangement: Hybrid (3+ days on-site per week)
Growth Opportunities:
- Potential to lead a team of data analysts, engineers, and/or developers
- Opportunities to work on high-impact projects and drive strategic decision-making
- Possibility to advance to a senior-level or management role within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to lead a team and drive strategic initiatives.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Minneapolis, Minnesota
Geographic Context:
- Minneapolis is the largest city in Minnesota and the 46th-largest city in the United States
- The city is known for its strong economy, diverse cultural scene, and outdoor recreation opportunities
- Minneapolis is home to several Fortune 500 companies and has a robust job market
Work Schedule: Full-time (40 hours per week), with flexible scheduling options available
ASSUMPTION: Minneapolis offers a vibrant urban environment with a strong job market and numerous cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Technical skills in data architecture, engineering, and analytics
- Product management and leadership skills
- Communication and interpersonal skills
- Cultural fit and alignment with U.S. Bank's values and mission
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of data architecture, engineering, and analytics in your application materials
- Showcase your product management and leadership skills through examples of past projects or initiatives
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
ATS Keywords: Data architecture, data engineering, analytics, product management, marketing strategies, agile methodologies, data governance, communication, stakeholder engagement, marketing measurement methodologies
ASSUMPTION: The application process for this role may vary depending on the specific needs of the organization and the candidate pool.
🛠️ Tools & Technologies
- Snowflake or Databricks
- Microsoft Azure Data Services
- Power BI
- Various marketing measurement methodologies (e.g., adtech platform reporting, last touch attribution, marketing mix modeling)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the organization and the projects being undertaken.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Acting with integrity
- Working together
- Reinventing with purpose
- Embracing change
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Customer-focused
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven decision-making?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you passionate about staying up-to-date with industry trends and best practices in data analytics and product management?
ASSUMPTION: U.S. Bank values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Working in a large, matrixed organization with multiple stakeholders and competing priorities
- Managing a team of data analysts, engineers, and/or developers with varying levels of experience and expertise
- Keeping up with the latest trends and best practices in data analytics and product management
- Balancing the need for strategic, long-term planning with the demands of day-to-day operations
ASSUMPTION: These challenges are not insurmountable, and the right candidate will be able to navigate them effectively with strong communication, leadership, and problem-solving skills.
📈 Similar Roles Comparison
- This role is unique in its focus on data product management for marketing analytics within a large financial services organization
- Similar roles may be found in other industries, such as technology, consulting, or marketing agencies, but the specific context and requirements may vary
- Career progression in this role may lead to senior-level or management positions within the organization or related fields
ASSUMPTION: This role offers a unique opportunity to apply data product management skills in a specific industry context, with potential for career growth and development.
📝 Sample Projects
- Developing a data product roadmap for a new marketing analytics initiative
- Designing and implementing a data solution to optimize marketing campaign performance
- Conducting a data quality assessment and remediation plan for a critical marketing dataset
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives that may be undertaken in this role, but the specific projects may vary based on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader organizational strategy for marketing analytics and technology?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does U.S. Bank support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have past incumbents approached them?
ASSUMPTION: These questions are intended to help you better understand the role, the team, and the organization, and to demonstrate your interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past projects or initiatives that demonstrate your data product management, leadership, and communication skills
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
- If you are selected for the final interview, be prepared to discuss your thoughts on the role, the team, and the organization, and to address any concerns or questions that may arise
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
