📌 Core Information
🔹 Job Title: Marketing and Events Specialist
🔹 Company: Niron Magnetics
🔹 Location: Minneapolis, MN
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Elevating Niron's brand presence through strategic marketing and event management
- Leading the execution of key events, including trade shows, webinars, and conferences
- Driving demand generation efforts that support business goals
- Collaborating with cross-functional teams to create and distribute marketing collateral
- Building and maintaining relationships with vendors and partners
ASSUMPTION: This role requires a high level of organization, creativity, and adaptability to thrive in a dynamic environment and balance multiple initiatives.
📋 Key Responsibilities
✅ Event Management: Plan, execute, and follow up on in-person and virtual events, coordinate logistics, vendors, contracts, booth design, and on-site execution to ensure smooth operations and achieve brand and customer experience goals.
✅ Marketing Execution: Support campaign development and execution across email, social media, paid ads, and content marketing, collaborate with cross-functional teams to create and distribute marketing collateral, track and report on key metrics for event ROI and marketing campaign performance.
✅ Brand & Communications: Build the brand through brand planning and messaging, ensure brand consistency across all events and marketing materials, help manage company social media presence by developing and scheduling content, maintain an up-to-date library of marketing assets and event calendars.
ASSUMPTION: This role may require occasional travel for events and the ability to work flexible hours during peak event seasons.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 2 years of experience in marketing, events, or a similar role, with a preference for experience at a startup or B2B company
Required Skills:
- Excellent project management and organizational skills
- Strong written and verbal communication skills
- Proficiency in tools such as HubSpot, Salesforce, Google Analytics, and Canva
- Creative, resourceful, and adaptable in a fast-paced environment
- Willingness to travel for events as needed
Preferred Skills:
- Experience with event management software (e.g., Cvent, Eventbrite)
- Familiarity with CRM systems and marketing automation tools
- Knowledge of the manufacturing industry
ASSUMPTION: Candidates with experience in a startup or B2B environment may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 annually, depending on education, experience, and skills. ASSUMPTION: This salary range is based on market research for marketing and events specialists in the Minneapolis area with 2-5 years of experience.
Benefits:
- Comprehensive medical, dental, and vision insurance
- Mental healthcare
- 401k plan with company match
- Paid vacation, sick time, and holidays
- Equity position in Niron via stock option grant
Working Hours: Full-time, with flexible hours during peak event seasons. ASSUMPTION: The working hours may vary depending on the event schedule and workload.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing. Niron Magnetics is reshaping American manufacturing by developing a more secure and sustainable supply chain for permanent magnets.
Company Size: 51-200 employees. As a mid-sized company, Niron Magnetics offers the opportunity to have a significant impact on the organization's growth and success.
Founded: 2015. Niron Magnetics was founded in Minneapolis, Minnesota, and has since grown to become a leading innovator in the magnetics industry.
Company Description:
- Niron Magnetics is commercializing the first new magnetic material in 40 years with a breakthrough manufacturing process for the mass production of permanent magnets.
- The company's proprietary magnet technology based on Iron Nitride enables magnets that are inherently high magnetization, free of rare earths and other critical materials, and solve supply chain reliability challenges.
- Niron Magnetics has been recognized as one of "America's Top GreenTech Companies" for 2024 and 2025 by TIME Magazine and the "Innovation of the Year" at the 2025 mHUB Fourth Revolution Awards.
Company Specialties:
- Permanent magnet technology
- Advanced manufacturing
- Supply chain innovation
- Sustainable materials
Company Website: http://www.nironmagnetics.com
ASSUMPTION: Niron Magnetics' focus on innovation and sustainability makes it an attractive employer for candidates interested in making a positive impact on the global community.
📊 Role Analysis
Career Level: Mid-level. This role offers the opportunity to grow professionally and take on increased responsibilities as the company expands.
Reporting Structure: The Marketing and Events Specialist will report directly to the Marketing Manager and collaborate with various departments, including Business Development, Sales, and Product Management.
Work Arrangement: On-site, with occasional travel required for events. ASSUMPTION: The work arrangement may evolve as the company grows and explores hybrid or remote work options.
Growth Opportunities:
- Advancement to a senior marketing or events role as the company grows
- Expanding responsibilities based on the company's expanding needs and market opportunities
- Potential to gain experience in various aspects of marketing and events, including strategy, execution, and management
ASSUMPTION: Niron Magnetics' rapid growth and innovation-driven culture provide ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment. ASSUMPTION: The office may evolve to include hybrid or remote work options as the company grows and adapts.
Office Location(s): 650 NE Taft St., Minneapolis, Minnesota 55413, US
Geographic Context:
- Minneapolis, Minnesota, offers a vibrant and diverse cultural scene, with numerous museums, theaters, and music venues
- The city is known for its robust arts community, with a wide range of visual and performing arts organizations
- Minneapolis is home to a thriving food and beverage industry, with numerous restaurants, breweries, and cafes
Work Schedule: Full-time, with flexible hours during peak event seasons. ASSUMPTION: The work schedule may vary depending on the event schedule and workload.
ASSUMPTION: Minneapolis offers a high quality of life, with numerous cultural and recreational opportunities, making it an attractive location for professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Manager to discuss the role, responsibilities, and qualifications in more detail
- Final interview with key stakeholders to assess fit and answer any remaining questions
Key Assessment Areas:
- Event management experience and skills
- Marketing campaign execution and strategy
- Brand management and communication
- Adaptability and resourcefulness in a fast-paced environment
Application Tips:
- Highlight your event management experience and any relevant marketing campaigns you've worked on
- Tailor your resume and cover letter to emphasize your skills and experience in marketing and events
- Prepare questions that demonstrate your interest in the role and the company's mission
ATS Keywords: Event Management, Marketing Campaigns, Brand Planning, Project Management, Marketing Execution, Vendor Coordination, Logistics Management
ASSUMPTION: Niron Magnetics uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help ensure your application is seen by the hiring manager.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Analytics
- Canva
- Event management software (e.g., Cvent, Eventbrite)
- CRM systems and marketing automation tools
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Excellence
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and resourceful
- Results-driven and focused on achieving business goals
Self-Assessment Questions:
- Do you thrive in a dynamic environment and enjoy balancing multiple initiatives?
- Are you comfortable using tools like HubSpot, Salesforce, and Canva?
- Do you have experience managing events and working with vendors?
- Are you interested in making a positive impact on the global community through technological innovation?
ASSUMPTION: Candidates who align with Niron Magnetics' values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Occasional travel for events may be required
- The role may involve working flexible hours during peak event seasons
- The fast-paced and dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require candidates to wear multiple hats and juggle various responsibilities
ASSUMPTION: These challenges are inherent to the role and should be carefully considered by candidates applying for this position.
📈 Similar Roles Comparison
- Marketing and Events Specialist vs. Event Coordinator: The Marketing and Events Specialist role requires a broader range of skills and responsibilities, including marketing campaign execution and brand management, while the Event Coordinator role focuses primarily on event planning and logistics.
- Marketing and Events Specialist vs. Marketing Manager: The Marketing and Events Specialist role is more focused on event management and execution, while the Marketing Manager role involves strategic planning and oversight of marketing efforts.
- Career Path: Marketing and Events Specialist → Marketing Manager → Director of Marketing → VP of Marketing
ASSUMPTION: This role offers a clear career path for candidates interested in advancing their marketing careers within the company.
📝 Sample Projects
- Planning and executing a successful trade show booth, including logistics, vendor coordination, and on-site execution
- Developing and executing a marketing campaign to promote a new product launch, including email marketing, social media, and paid advertising
- Creating and distributing marketing collateral, such as one-pagers, decks, and case studies, to support business development efforts
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that may be required in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially during peak event seasons?
- How does the company measure the success of its marketing and events efforts?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your event management experience and marketing skills
- Prepare questions that demonstrate your interest in the role and the company's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
