📌 Core Information
🔹 Job Title: Database en Marketing Automation Marketeer
🔹 Company: NN Group
🔹 Location: The Hague, Zuid-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing automated marketing campaigns
- Analyzing data to identify trends and opportunities
- Collaborating with cross-functional teams to create integrated customer experiences
- Implementing A/B tests and optimizing journeys in Adobe Journey Optimizer
ASSUMPTION: This role requires a balance of technical and creative skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Designing, implementing, and analyzing targeted marketing campaigns
✅ Optimizing automated campaigns and customer journeys
✅ Collaborating with marketing and communication experts to execute campaigns
✅ Building and optimizing journeys in Adobe Experience Platform and Adobe Journey Optimizer
✅ Conducting data analyses to identify opportunities for cross-selling, engagement, and churn prevention
✅ Developing dashboards in PowerBI to keep stakeholders informed
✅ Identifying commercial opportunities and innovating marketing automation processes
ASSUMPTION: This role involves a mix of project management and execution, requiring strong organizational skills and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in database marketing
Required Skills:
- Proven experience with marketing automation tools (Adobe Experience Platform and Adobe Journey Optimizer preferred)
- Strong SQL skills
- Excellent communication and project management skills
- Fluency in Dutch
Preferred Skills:
- Experience with web/app personalization tools (Adobe Target)
- Knowledge of PowerBI
ASSUMPTION: While not explicitly stated, proficiency in English is likely expected for effective communication and collaboration within the international organization.
💰 Compensation & Benefits
Salary Range: €4,827 - €6,895 per month (gross), depending on knowledge and experience
Benefits:
- 13th month and vacation pay
- 27 vacation days and 1 Diversity Day
- Modern pension plan with BeFrank
- Training and development opportunities
- NS Business Card for unlimited travel (also private)
- Home office allowance
Working Hours: 36 hours per week
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1845 (as a predecessor company)
Company Description:
- NN Group is an international financial services company, active in 10 countries, with a strong presence in several European countries and Japan
- Provides retirement services, pensions, insurance, banking, and investments to approximately 19 million customers
- Includes brands such as Nationale-Nederlanden, NN, ABN AMRO Insurance, Movir, AZL, BeFrank, OHRA, and Woonnu
Company Specialties:
- Life and non-life insurance
- Pension services
- Banking and investments
Company Website: www.nn-group.com
ASSUMPTION: NN Group is a large, established organization with a diverse range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and progression within the marketing department
Reporting Structure: Reports to the Marketing Manager
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Expanding skills and knowledge in marketing automation and data analysis
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
ASSUMPTION: This role offers opportunities for professional development and growth within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): The Hague, Zuid-Holland, Netherlands
Geographic Context:
- The Hague is the political capital of the Netherlands and home to many international organizations
- Offers a mix of urban and coastal living, with a vibrant cultural scene and numerous historical sites
- Well-connected by public transportation, with easy access to Amsterdam and other major cities
Work Schedule: Monday to Friday, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition Specialist
- On-site or virtual interview with the Marketing Manager
- Final interview with the hiring manager and/or other stakeholders
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing automation experience and expertise
- Communication and project management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing automation experience and achievements
- Demonstrate strong data analysis skills and provide examples of successful campaigns
- Tailor your resume and cover letter to emphasize your fit for this specific role
- Prepare questions about the company, team, and role to ask during the interview
ATS Keywords: Database marketing, marketing automation, customer journeys, A/B testing, SQL, Adobe Experience Platform, Adobe Journey Optimizer, cross-selling, engagement, project management
ASSUMPTION: The application process is likely to be competitive, with a focus on relevant experience and skills in marketing automation and data analysis.
🛠️ Tools & Technologies
- Adobe Experience Platform
- Adobe Journey Optimizer
- Adobe Target (preferred)
- SQL
- PowerBI
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Responsibility
- Collaboration
- Expertise
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Proactive and results-focused
Self-Assessment Questions:
- How do you ensure that your marketing strategies are aligned with the company's customer-focused values?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or project?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: NN Group values a strong cultural fit and will likely assess candidates' alignment with the company's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders with competing priorities
- Keeping up with the latest marketing automation tools and trends
- Balancing data-driven decision making with creative and innovative marketing strategies
- Adapting to a large, complex organization with a diverse range of products and services
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive and adaptable mindset, and a willingness to learn and grow within the role.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing automation for a new betaalrekening product
- Similar roles in other financial services companies may have a broader focus on marketing strategy and execution
- Career progression may involve moving into a more senior marketing role or specializing in a specific aspect of marketing automation
ASSUMPTION: This role offers a unique opportunity to specialize in marketing automation and contribute to the successful launch of a new product.
📝 Sample Projects
- Developing and optimizing automated campaigns for customer onboarding and engagement
- Identifying and implementing A/B tests to improve campaign performance
- Collaborating with cross-functional teams to create integrated customer journeys
ASSUMPTION: These sample projects demonstrate the data-driven and collaborative nature of the role, as well as the opportunity to make a significant impact on the success of the new betaalrekening product.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the betaalrekening product?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other departments, such as product and sales?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role, as well as a strong interest in the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing automation experience and skills
- Prepare for the interview by researching the company, team, and role, and practicing common interview questions
- Follow up with the hiring manager and/or Talent Acquisition Specialist after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
