📌 Core Information
🔹 Job Title: Database Marketing Analyst - Full Time (Day Shift)
🔹 Company: Oaklawn
🔹 Location: Hot Springs, Arkansas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the development, design, execution, and analysis of database marketing programs across various channels
- Ensuring timely and accurate delivery of marketing campaigns while maintaining data integrity and compliance
- Collaborating with cross-functional teams to create and support direct mail production schedules and calendars
- Tracking campaign expenses and regulatory compliance within the area of responsibility
- Providing superior customer service in accordance with department and company standards and programs
ASSUMPTION: This role requires a strong balance of technical skills, analytical thinking, and customer service orientation to succeed in the dynamic and multifaceted marketing environment at Oaklawn.
📋 Key Responsibilities
✅ Assists the Marketing Database Manager with the development, design, execution, and analysis of the database marketing programs including direct mail, email, mobile app, website, and social media initiatives
✅ Creates and supports direct mail production schedule and calendar
✅ Tracks database marketing campaigns for on time and on budget delivery
✅ Creates and configures campaign offers, and ensures accuracy
✅ Reviews direct marketing collateral proofs to ensure accurate content of static and variable content
✅ Interacts with outside vendors to ensure timely, accurate, and cost-effective campaign collateral distribution
✅ Tracks all expense related to direct marketing campaigns and programs
✅ Ensures compliance and submission accuracy for all regulatory compliance within area of responsibility and reports potential issues to management for review
✅ Maintains and updates the customer database within the casino management system (CMS)
✅ Handles database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment, and sponsorships through all direct response marketing mediums
✅ Maintains data integrity of customer database
✅ Fields customer and employee calls related to direct marketing initiatives
✅ Provides necessary data and information to department in support of development of effective marketing campaigns
✅ Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs
✅ Works with Planning & Analysis to customize, produce, and review direct marketing analysis reports
✅ Maintains strict confidentiality in all departmental and company matters
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, finance, data management, or related area
Experience: 2-5 years of experience in multiple communication channels, including direct mail and e-mail
Required Skills:
- Excellent verbal, written, and interpersonal skills
- Technical proficiency and knowledge in MS Office (Word, Excel & Outlook)
- Advanced Excel (e.g., formulas, charts, and pivot tables) and MS SQL (e.g., query, OLAP extensions) skills preferred
- Possess excellent oral and written communication skills; strong client interface and presentation skills preferred
- Demonstrated critical thinker with ability to absorb constructive criticism and integrate into future performance
- Demonstrated passion, thirst for knowledge, and identification of answers using forensic data analysis skills
- Demonstrated self-starter with ability to drive toward timely results on assigned projects
Preferred Skills:
- Experience in SMS, IVR, mobile apps, geofencing of web ads, and social media
ASSUMPTION: Candidates with a strong academic background in marketing or a related field, along with relevant work experience, will be well-suited for this role. Familiarity with casino marketing or the gaming industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for a Marketing Analyst role with 2-5 years of experience in the Arkansas region)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on dining, entertainment, and spa services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, day shift (8:00 AM - 5:00 PM, Monday - Friday, with some flexibility for campaign deadlines)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Oaklawn is a privately-held company in the gambling facilities and casinos industry, offering a wide range of entertainment, dining, and gaming options to its guests
Company Size: Oaklawn employs between 1,001 and 5,000 people, providing ample opportunities for career growth and development
Founded: 1904, with a rich history and established reputation in the Hot Springs, Arkansas region
Company Description:
- Oaklawn is Arkansas' ONLY Racing Casino Resort, offering a unique blend of Thoroughbred racing, gaming, dining, entertainment, and resort accommodations
- The resort features a world-class casino, multiple dining options, a full-service spa, and event spaces for meetings and special occasions
- Oaklawn is committed to providing exceptional guest service and creating unforgettable experiences for its visitors
Company Specialties:
- Casino gaming and sports betting
- Thoroughbred racing
- Fine dining and entertainment
- Spa and resort services
- Meetings and events
Company Website: http://www.oaklawn.com
ASSUMPTION: Working at Oaklawn offers applicants the opportunity to be part of a dynamic and exciting industry, with a focus on providing exceptional guest experiences and fostering a positive work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to develop their skills in database marketing and campaign management
Reporting Structure: The Database Marketing Analyst reports directly to the Marketing Database Manager and works closely with cross-functional teams, including Planning & Analysis, to ensure the success of marketing campaigns
Work Arrangement: This is an on-site, full-time position with a day shift schedule, offering a balance between structured work hours and flexibility for campaign deadlines
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing department
- Expansion of responsibilities to include additional marketing channels or campaign types
- Development of leadership and mentoring skills through collaboration with team members and cross-functional teams
ASSUMPTION: This role provides a strong foundation for career growth within the marketing department at Oaklawn, with opportunities to expand responsibilities and take on leadership roles over time.
🌍 Location & Work Environment
Office Type: The Oaklawn resort features a modern and well-equipped office environment, with dedicated workspace for marketing and other departments
Office Location(s): 2705 Central Ave, Hot Springs, Arkansas 71901-7515, US
Geographic Context:
- Hot Springs, Arkansas, is a charming city located in the Ouachita Mountains, offering a mix of natural beauty, cultural attractions, and outdoor recreation
- The city is home to Hot Springs National Park, which features 47 hot springs and numerous hiking trails
- Hot Springs provides a high quality of life, with affordable housing, low crime rates, and a strong sense of community
Work Schedule: Full-time, day shift (8:00 AM - 5:00 PM, Monday - Friday, with some flexibility for campaign deadlines)
ASSUMPTION: Working at Oaklawn's Hot Springs location offers applicants the opportunity to enjoy a beautiful and historic setting, with easy access to outdoor recreation and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Database Manager and/or other team members
- Background check and drug screen (if applicable)
- Final decision and offer
Key Assessment Areas:
- Technical skills in MS Office, Excel, and SQL
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Customer service orientation
- Adaptability and flexibility in a dynamic work environment
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your interest in database marketing and campaign management
- Prepare examples of your analytical and problem-solving skills to discuss during the interview
- Research Oaklawn and the Hot Springs area to demonstrate your familiarity with the company and its location
ATS Keywords: Database Marketing, Direct Mail, Email Marketing, Mobile Apps, Social Media, Data Management, Customer Service, MS Office, Advanced Excel, MS SQL, Communication Skills, Critical Thinking, Forensic Data Analysis, Project Management, Vendor Management, Regulatory Compliance
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, and be prepared to discuss their qualifications in detail during the interview process.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, Outlook)
- Advanced Excel (formulas, charts, pivot tables)
- MS SQL (query, OLAP extensions)
- Casino Management System (CMS)
- Customer Relationship Management (CRM) software
- Marketing automation and analytics tools
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, and applicants should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Teamwork
- Guest Focus
- Responsibility
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a dynamic work environment
- Results-driven and focused on continuous improvement
- Customer service-oriented and committed to exceptional guest experiences
Self-Assessment Questions:
- Do you share Oaklawn's commitment to integrity and excellence in all aspects of your work?
- Are you comfortable working in a collaborative and team-oriented environment, with a focus on achieving common goals?
- Do you possess strong analytical and problem-solving skills, with a passion for data-driven decision-making?
- Are you committed to providing exceptional customer service and creating memorable experiences for guests?
ASSUMPTION: Applicants should assess their fit with Oaklawn's company values and work style, and be prepared to discuss their alignment with these factors during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously in a fast-paced marketing environment
- Adapting to changes in marketing strategies and campaign priorities
- Ensuring compliance with regulatory requirements and industry standards
- Maintaining data integrity and accuracy in a dynamic customer database
ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and demonstrating their ability to thrive in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other marketing analyst positions in its focus on database marketing and campaign management within the casino and gaming industry
- Oaklawn's unique blend of Thoroughbred racing, gaming, dining, entertainment, and resort accommodations offers a diverse range of marketing opportunities not typically found in other industries
- Career progression in this role may lead to management or senior marketing positions within the casino and gaming industry, with a strong focus on database marketing and campaign management
ASSUMPTION: Applicants should research the unique aspects of this role and the casino and gaming industry to demonstrate their understanding of the position and its potential career growth opportunities.
📝 Sample Projects
- Developing and executing a targeted direct mail campaign to promote an upcoming event or promotion
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with cross-functional teams to create and review direct marketing analysis reports
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their ability to apply their skills to the unique aspects of this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- How does this role collaborate with other departments, such as Planning & Analysis and Customer Service, to ensure the success of marketing campaigns?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Oaklawn support work-life balance for its employees, particularly in a role with potential flexibility for campaign deadlines?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company and its marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills, particularly in database marketing and campaign management
- Write a cover letter emphasizing your interest in this role and your qualifications for success in the marketing department at Oaklawn
- Prepare examples of your analytical and problem-solving skills to discuss during the interview
- Research Oaklawn and the Hot Springs area to demonstrate your familiarity with the company and its location
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
