Demand Generation Content Manager - Remote (EST)

📌 Core Information

🔹 Job Title: Demand Generation Content Manager - Remote (EST)

🔹 Company: OneDigital

🔹 Location: Remote (EST)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies to drive demand generation
• Creating high-quality, engaging content across various formats
• Optimizing content for SEO and lead generation
• Managing content distribution channels and analyzing performance metrics
• Collaborating with cross-functional teams to align content with business objectives

ASSUMPTION: This role requires a strategic thinker with expertise in employee benefits and HR consulting to create high-value content for HR leaders, CFOs, and executives.

📋 Key Responsibilities

✅ Develop and execute a comprehensive content strategy to support demand generation goals

✅ Create high-quality, engaging content across various formats (blogs, whitepapers, case studies, social media, videos, webinars, newsletters, etc.)

✅ Optimize content for SEO and lead generation

✅ Nurture and grow current client relationships by managing client newsletters to ensure content supports client retention and upsell opportunities

✅ Ensure content is mapped to each stage of the buyer journey to drive engagement, conversion, and customer retention

✅ Collaborate with cross-functional teams (sales, retention, product, brand) to align content with business objectives

✅ Analyze content performance and make data-driven decisions to improve engagement and conversion rates

✅ Stay up-to-date with industry trends and best practices in content marketing and demand generation

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to manage multiple content projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 5+ years of experience in content marketing, thought leadership, or employer benefits communication

Required Skills:

• Exceptional writing and editing skills with the ability to create clear, concise, and engaging content tailored to business audiences
• Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously
• Proactive, self-motivated, and detail-oriented with a commitment to delivering high-quality work
• Proactive and collaborative approach, with a strong ability to build trusted relationships across teams and departments
• Analytical skills to assess content performance and apply data-driven insights to improve outcomes
• Basic design skills or familiarity with tools like Canva, Adobe Creative Suite, or similar platforms

Preferred Skills:

• Familiarity with AI-powered content tools or content operations platforms
• Experience working in professional services, financial services, insurance, or HR consulting industries

ASSUMPTION: Candidates should have a deep understanding of employee benefits, including self-funding, benefits compliance, and cost-containment strategies.

💰 Compensation & Benefits

Salary Range: $75,000 to $85,000 per year based on experience and qualifications

Benefits:

• Health, wellbeing, retirement, and other financial benefits
• Paid time off
• Learning and development programs
• Job-related expense reimbursement
• Employee perks and discounts

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, focusing on employee benefits and HR consulting

Company Size: 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration

Founded: 2000, with over 25 years of experience in the industry

Company Description:

• OneDigital's team of "fierce advocates" helps businesses and individuals achieve their aspirations of health, success, and financial security
• The company provides personalized, tech-enabled solutions for a contemporary work-life experience
• OneDigital has received the Glassdoor Employees’ Choice Award for Best Places to Work in 2023

Company Specialties:

• Employee Benefits
• Health and Ancillary Benefits
• Acquisitions
• Dental / Vision
• Consulting
• Global Benefits
• Wellbeing
• Pharmacy Consulting
• Retirement Planning
• Wealth Management
• Human Resources Consulting
• Property and Casualty
• Health Insurance
• Risk Management
• Financial Services
• PEO

Company Website: www.onedigital.com

ASSUMPTION: OneDigital's extensive experience and comprehensive service offerings make it an attractive employer for those seeking a stable, well-established company with a strong focus on employee benefits and HR consulting.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: Reports directly to the Director of Growth Marketing, with close collaboration with cross-functional teams, including sales, retention, product, and brand

Work Arrangement: Remote (Solely), with a flexible work schedule that may include occasional evening hours to accommodate client time zones

Growth Opportunities:

• Expanding the role's scope and responsibilities as the company grows and evolves
• Advancing to a leadership or management position within the marketing department or the company
• Exploring opportunities in related fields, such as content strategy, SEO, or demand generation

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's demand generation efforts and contribute to its continued growth and success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): N/A (Remote)

Geographic Context:

• Remote work allows for greater flexibility and work-life balance
• The Eastern Standard Time (EST) time zone may require occasional adjustments to work hours to accommodate client or team meetings
• OneDigital's remote work policy encourages a healthy work-life balance and provides resources to support remote employees

Work Schedule: Full-time, typically 40 hours per week, with a flexible schedule that may include occasional evening hours

ASSUMPTION: Remote work requires strong self-motivation, time management, and communication skills to maintain productivity and collaboration with team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth phone or video interview with the hiring manager and/or team members
• Skills assessment or case study presentation
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Content strategy and creation
• SEO and lead generation optimization
• Collaboration and cross-functional coordination

• Industry knowledge and trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide specific examples of your content creation, SEO, and lead generation achievements
• Demonstrate your understanding of the employee benefits industry and OneDigital's services
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills

ATS Keywords: Demand Generation, Content Strategy, SEO, Lead Generation, Content Creation, Performance Analysis, Collaboration, Project Management, Storytelling, Marketing Automation, CRM Systems, Analytics, Client Relationship Management, Editorial Skills, Data-Driven Decision Making, Content Distribution, Industry Trends

ASSUMPTION: OneDigital's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Marketing automation tools (HubSpot, Marketo)
• CRM systems (Salesforce)
• WordPress
• Analytics tools (Google Analytics, SEMrush, or similar)
• Design tools (Canva, Adobe Creative Suite, or similar)
• Project management tools (Asana, Trello, or similar)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as OneDigital provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Caring
• Integrity
• Expertise
• Collaboration
• Innovation
• Accountability

Work Style:

• Results-driven and focused on delivering high-quality work
• Proactive and self-motivated, with strong time management and communication skills
• Collaborative and team-oriented, with a focus on building strong relationships across departments
• Adaptable and open to feedback, with a willingness to learn and grow in a dynamic environment

Self-Assessment Questions:

• How do you demonstrate care and empathy in your content creation process?
• How do you stay organized and manage multiple projects and deadlines simultaneously?
• How do you collaborate effectively with cross-functional teams to align content with business objectives?
• How do you approach learning and adapting to new tools, technologies, and industry trends?

ASSUMPTION: OneDigital's culture values diversity, inclusion, and collaboration, seeking candidates who align with these principles and contribute to a positive, supportive work environment.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously
• Balancing remote work and maintaining productivity and collaboration with team members
• Staying up-to-date with industry trends and best practices in content marketing and demand generation
• Adapting to a dynamic work environment and evolving client needs
• Navigating a large, established company with a diverse range of services and client bases

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on demand generation and employee benefits, requiring a unique blend of content strategy, SEO, and lead generation skills
• Industry-specific context: The employee benefits industry is complex and ever-evolving, requiring candidates with a deep understanding of the market and its trends
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the company as a whole, with potential paths into content strategy, SEO, demand generation, or related fields

ASSUMPTION: This role offers a unique opportunity to make a significant impact on OneDigital's demand generation efforts and contribute to its continued growth and success.

📝 Sample Projects

• Developing a comprehensive content strategy to drive demand generation for a new product launch
• Creating a series of blog posts, whitepapers, and case studies to educate HR leaders and CFOs on the benefits of alternative funding and self-funding options
• Optimizing content for SEO and lead generation to improve organic search traffic and capture leads
• Managing client newsletters to ensure content supports client retention and upsell opportunities

• Analyzing content performance metrics and making data-driven decisions to improve engagement and conversion rates

ASSUMPTION: These projects demonstrate the breadth and depth of responsibilities required for this role, highlighting the need for strong content strategy, SEO, and lead generation skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall demand generation strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing department collaborate with other departments, such as sales, retention, and product?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?
• How does OneDigital support work-life balance and employee well-being, particularly for remote employees?

ASSUMPTION: These questions help assess the role's fit with your career goals, work style, and expectations for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or examples of your content creation, SEO, and lead generation achievements
• Follow up with the hiring manager or HR department one week after submission to inquire about your application status
• If selected for an interview, research OneDigital's company culture, values, and employee benefits to demonstrate your fit and enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.