- Job Title: Demand Generation Content Writer - Chennai
- Company: DevRev
- Location: Chennai, Tamil Nadu, India
- Job Type: On-site
- Category: Software Development
- Date Posted: May 30, 2025
- Experience Level: 2-5 years
π Job Overview
Key aspects of this role include:
- Developing engaging content to drive demand generation and attract customers.
- Collaborating with cross-functional teams to create accurate, informative, and relevant content.
- Managing content distribution through various channels to reach the target audience.
- Tracking content performance and making data-driven improvements.
ASSUMPTION: This role requires a strong understanding of B2B marketing fundamentals and a passion for writing and demand generation.
π Key Responsibilities
- β Write and manage engaging, search engine optimized, and conversion-centered content.
- β Learn basic SEO and CRO techniques to drive up content performance.
- β Collaborate with team members to understand the product and industry, and help create content that connects technical information with broader market trends.
- β Proofread and edit content to ensure accuracy, consistency, and alignment with the brand strategy.
- β Assist in distributing content through different channels efficiently to reach the target audience.
- β Track how content is performing and learn how to make improvements based on data.
ASSUMPTION: The role may involve working with various content types, such as blog posts, whitepapers, case studies, and social media content.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Journalism, English, or a related field.
- Experience: 2-5 years of experience in digital marketing, preferably in a startup or high-growth company.
- Required Skills:
- Excellent writing skills with a strong command of the English language.
- Good understanding of B2B marketing fundamentals.
- Familiarity with SEO and CRO techniques.
- Strong project management skills.
- Good communication and analytical skills.
- Self-motivated, goal-oriented, and able to work independently in a fast-paced environment.
- Preferred Skills:
- Experience working in a B2B SaaS company.
- Experience planning, implementing, and reporting a revenue-led campaign strategy.
ASSUMPTION: Candidates with experience in content marketing or a related field may be given preference.
π° Compensation & Benefits
- Salary Range: INR 8-12 lakhs per annum (AI-estimated, based on experience level and market standards)
- Benefits:
- Immense personal and professional development opportunities.
- Career growth opportunities.
Working Hours: Full-time, 40 hours per week. Flexible working hours may be available.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and negotiation.
π Applicant Insights
π Company Context
- Industry: Software Development
- Company Size: 501-1,000 employees
- Founded: 2020
- Company Description: DevRev is an AI-native business operating system designed to make work conversational. It offers conversational search, unified data, smart workflows, and fast analytics for results-driven teams. DevRev is headquartered in Palo Alto, California, with offices in seven global locations.
- Company Specialties: AI-native support platform, conversational search, unified data, smart workflows, fast analytics.
π Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to the Demand Generation Manager.
- Work Arrangement: On-site, with the possibility of hybrid or remote work in the future.
- Growth Opportunities: Opportunities for career growth within the marketing department and the company as a whole.
ASSUMPTION: The work arrangement may change based on the company's future plans and the candidate's performance.
π Location & Work Environment
- Office Type: On-site, with a modern and collaborative work environment.
- Office Location: Chennai, Tamil Nadu, India
- Geographic Context: Chennai is the capital city of Tamil Nadu, located on the Bay of Bengal in eastern India. It is known for its cultural heritage, historical landmarks, and vibrant food scene.
- Work Schedule: Standard office hours, with flexibility for remote work in the future.
ASSUMPTION: The work schedule may change based on the company's future plans and the candidate's performance.
πΌ Interview & Application Insights
- Typical Process: Online application submission β Phone/Video screen β Technical assessment β On-site interview β Final decision
- Key Assessment Areas: Writing skills, understanding of B2B marketing fundamentals, cultural fit, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Showcase your understanding of DevRev's products and the role's responsibilities.
- Prepare examples of your previous work that demonstrate your writing and content creation skills.
π οΈ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required may change based on the company's future plans and the candidate's skills.
π Cultural Fit Considerations
- Company Values: Hungry, humble, honest, and heart-driven.
- Work Style: Collaborative, fast-paced, and data-driven.
- Self-Assessment Questions:
- How do you stay updated with the latest trends in B2B marketing and demand generation?
- Can you provide an example of a time when you had to adapt to a new work environment or tool?
- How do you ensure the accuracy and consistency of your writing when working on multiple projects simultaneously?
ASSUMPTION: The company values and work style may evolve as the company grows and changes.
β οΈ Potential Challenges
- Keeping up with the fast-paced nature of the tech industry and the company's growth.
- Balancing multiple projects and deadlines while maintaining high-quality content.
- Adapting to a new work environment and team dynamics.
π Similar Roles Comparison
- Comparison Point 1: This role is similar to a Content Marketing Specialist or a Demand Generation Specialist, but with a stronger focus on writing and content creation.
- Comparison Point 2: In the B2B SaaS industry, content marketing is crucial for driving demand generation and attracting customers.
- Comparison Point 3: This role offers opportunities for career growth within the marketing department and the company as a whole.
π Sample Projects
- Creating a series of blog posts on the latest trends in AI and their impact on the SaaS industry.
- Developing a whitepaper on the benefits of using DevRev's AI-native business operating system for customer-centric companies.
- Writing case studies on successful implementations of DevRev's products by satisfied customers.
ASSUMPTION: The sample projects provided are examples and may not reflect the actual projects assigned to the candidate.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DevRev support the professional development and growth of its employees?
- What are the most challenging aspects of working in this role, and how have previous employees overcome them?
- How does DevRev measure the success of its content marketing efforts, and how can I contribute to improving these metrics?
ASSUMPTION: The interview questions provided are examples and may not cover all the aspects of the role and the company.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://devrev.ai/careers).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your previous work that demonstrate your writing and content creation skills.
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and the company.
- Prepare for the interview by researching the company, its products, and the role's responsibilities.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
