Paid Social Analyst

📌 Core Information

🔹 Job Title: Paid Social Analyst

🔹 Company: dentsu

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting with planning, reviewing, and optimizing Paid Social campaigns
• Supporting the team in reporting and managing client accounts
• Proactively reviewing and managing client data for optimal performance
• Generating campaign reports and ensuring pacing, QA, and trafficking
• Providing initial insights on campaign trends to executives and planners

ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in Paid Social advertising and client management.

📋 Key Responsibilities

✅ Focuses on day-to-day execution of Paid Social campaigns

✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns

✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls

✅ Generates campaign reports and is responsible for pacing, QA, and trafficking

✅ Provides initial insights on campaign trends to executives and planners

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently while collaborating with the team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 0-2 years of experience in Paid Social advertising or a related role

Required Skills:

• Proficient in Paid Social campaign management (Facebook, Instagram, LinkedIn, etc.)
• Strong data analysis skills and experience with tools like Google Analytics
• Excellent reporting skills and proficiency in Microsoft Office Suite
• Strong communication and interpersonal skills
• Ability to work independently and manage multiple tasks

Preferred Skills:

• Experience with social media management tools (Hootsuite, Sprout Social, etc.)
• Familiarity with advertising platforms (Google Ads, Bing Ads, etc.)
• Knowledge of programming languages (Python, R, etc.) for data analysis

ASSUMPTION: While not required, having experience with programming languages can help in advanced data analysis and campaign optimization.

💰 Compensation & Benefits

Salary Range: INR 3,50,000 - 5,00,000 per annum (Estimated based on industry standards for entry-level Paid Social roles in Chennai)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities

Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break) - Flexible hours may be required based on project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.

Company Size: dentsu is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.

Founded: dentsu was founded in 1901 and has since grown into a global leader in the advertising industry.

Company Description:

• dentsu is a global advertising and marketing communications agency that teams together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
• The company uses insights about people to connect brand, content, commerce, and experience, underpinned by modern creativity.
• dentsu is committed to creating a sustainable future for both clients and the environment.

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data
• and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Working at dentsu offers opportunities to collaborate with diverse teams and work on global campaigns for prominent clients.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the Paid Social advertising field.

Reporting Structure: The Paid Social Analyst will report directly to the Paid Social Manager or similar role within the agency.

Work Arrangement: This role is on-site, with the possibility of hybrid work arrangements based on the company's policies and project needs.

Growth Opportunities:

• Progression to a Paid Social Executive or similar role with increased responsibilities and leadership opportunities
• Expansion into other areas of digital marketing, such as SEO, content marketing, or account management
• Potential international assignments or projects, depending on the company's global needs

ASSUMPTION: With hard work, strong performance, and a willingness to learn, candidates can expect to grow their careers within dentsu and the broader advertising industry.

🌍 Location & Work Environment

Office Type: The Chennai office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Anna Nagar Tyche Towers, Chennai

Geographic Context:

• Chennai is the capital city of Tamil Nadu, located on the Bay of Bengal in eastern India.
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene.
• Chennai offers a mix of urban and suburban living, with numerous residential areas and amenities.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours based on project needs and client demands.

ASSUMPTION: Working in Chennai offers a unique blend of cultural experiences and professional opportunities, with a lower cost of living compared to other major Indian cities like Mumbai or Delhi.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager or team

Key Assessment Areas:

• Data analysis and problem-solving skills
• Campaign management and optimization knowledge
• Communication and interpersonal skills
• Cultural fit and alignment with dentsu's values

Application Tips:

• Highlight relevant experience and skills, using specific examples from your resume
• Demonstrate your understanding of Paid Social advertising and its role in marketing campaigns
• Showcase your analytical skills and ability to interpret data
• Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Reporting, Client Management, Optimization, Performance Tracking, Insights Generation, Quality Assurance

ASSUMPTION: The application process at dentsu is designed to assess your skills, experience, and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Paid Social advertising platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)
• Data analysis tools (Google Analytics, Excel, etc.)
• Social media management tools (Hootsuite, Sprout Social, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Curiosity
• Courage

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with others and contributing to a team's success?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: Candidates who align with dentsu's values and work style will be more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and best practices in Paid Social advertising, which is a rapidly evolving field
• Working in a fast-paced environment with tight deadlines and client demands
• Adapting to a large, global organization with diverse teams and cultures

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other Paid Social roles, this position places a stronger emphasis on data analysis and reporting
• In the broader advertising industry, this role is similar to a Junior Media Planner or Media Buyer, with a focus on Paid Social channels
• Career progression in this role could lead to positions such as Paid Social Executive, Media Planner, or Account Manager

ASSUMPTION: Understanding the differences between this role and similar positions can help candidates determine if this opportunity aligns with their career goals and interests.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and optimize ad spend
• Developing and implementing A/B tests to improve campaign performance
• Creating and presenting weekly campaign reports to clients and internal stakeholders
• Managing client relationships and providing regular updates on campaign progress

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader team and agency structure?
• What are the most significant challenges facing the team or agency currently, and how can this role help address them?
• How does dentsu support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does dentsu approach work-life balance, and what support is available to employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences, using specific examples from your past roles
• Prepare a cover letter that explains your interest in the role and how your background makes you a strong fit
• Prepare for the interview by researching dentsu, the role, and the industry, and practicing common interview questions
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.