Demand Generation Intern

📌 Core Information 🔹 Job Title: Demand Generation Intern 🔹 Company: Jio Haptik 🔹 Location: Mumbai, Maharashtra, India 🔹 Job Type: Intern 🔹 Category: Marketing & Sales 🔹 Date Posted: June 5, 2025 🔹 Experience Level: Entry Level 🚀 Job Overview Key aspects of this role include: - Proactively identifying and qualifying potential leads through detailed research and outreach. - Conducting in-depth market research on industry trends, competitor products, and customer needs to provide valuable insights. - Collaborating with the sales team to coordinate outreach efforts, schedule meetings, and support the end-to-end sales process. - Maintaining accurate records in the CRM system, tracking all communication and lead interactions. - Working closely with the sales team to qualify leads based on defined criteria and ensure alignment with the company's products and services. ASSUMPTION: This role requires a proactive and self-motivated individual who can work independently and in a team-oriented environment. Strong communication and organizational skills are essential for success in this position. 📋 Key Responsibilities ✅ Lead Generation: - Proactively identify and qualify potential leads through detailed research and outreach. - Collaborate with the sales team to coordinate outreach efforts, schedule meetings, and support the end-to-end sales process. ✅ Market Research: - Conduct in-depth research on industry trends, competitor products, and customer needs to provide valuable insights. - Analyze market data and trends to inform sales strategies and product development. ✅ Lead Qualification: - Evaluate leads based on defined criteria to ensure alignment with the company's products and services. - Maintain accurate records in the CRM system, tracking all communication and lead interactions. ASSUMPTION: This role requires strong analytical and problem-solving skills to effectively evaluate leads and market data. 🎯 Required Qualifications Education: - Currently pursuing or recently completed a Bachelor’s or Master’s degree, preferably in Business, Marketing, or a related field. Experience: - Open to a 3-month full-time internship. Required Skills: - Proficiency in Microsoft Office Suite and familiarity with CRM platforms. - Strong written and verbal communication skills to effectively articulate product value. - Ability to conduct thorough market research and gather insights on potential prospects. - Self-motivated, proactive, and results-driven. - Ability to work seamlessly within a team-oriented environment. - Basic understanding of AI technologies, virtual assistants, or SaaS platforms (preferred but not mandatory). - Strong organizational skills to manage multiple tasks and priorities. - Comfortable working in a dynamic, fast-paced environment. Preferred Skills: - Familiarity with lead generation tools and techniques. - Experience with sales processes and CRM systems. - Knowledge of the AI and SaaS industries. ASSUMPTION: While the role is entry-level, candidates should have a strong foundation in marketing, sales, or a related field and be eager to learn and contribute to the team's success. 💰 Compensation & Benefits Salary Range: INR 25,000 - 35,000 per month (industry standard for entry-level marketing roles in Mumbai) Benefits: - Stipend for commuting expenses. - Lunch allowance. - Health insurance coverage. - Access to company-provided training and development opportunities. Working Hours: Full-time (40 hours per week), with flexible hours based on team needs and project deadlines. ASSUMPTION: The salary range is based on industry standards for entry-level marketing roles in Mumbai. Benefits may vary based on the candidate's experience and the company's policies. 📌 Applicant Insights 🔍 Company Context Industry: AI and Software Development Company Size: 201-500 employees Founded: 2013 Company Description: Jio Haptik is an AI leader that has pioneered AI-powered innovation since 2013. Reliance Jio Digital Services acquired Haptik in April 2019. Haptik currently leads India’s AI market, processing 15 billion+ two-way conversations across 10+ channels and in 135 languages. Haptik is a Category Leader across platforms including Gartner, G2, Opus Research & more. Recently, Haptik won the award for “Tech Startup of the Year” in the AI category at Entrepreneur India Awards 2023 and gold medal for “Best Chat & Conversational Bot” at Martequity Awards 2023. Haptik has a headcount of 200+ employees with offices in Mumbai, Delhi, and Bangalore. Company Specialties: - AI and Machine Learning - Conversational AI and Chatbots - Customer Experience and Support - Software Development and Consulting Company Website: ASSUMPTION: Working at Jio Haptik offers an exciting opportunity to gain experience in a fast-growing AI company with a strong focus on innovation and customer success. 📊 Role Analysis Career Level: Entry Level - This role is ideal for recent graduates or early-career professionals looking to break into the AI or marketing industries. Reporting Structure: The Demand Generation Intern will report directly to the Sales Manager and work closely with the sales team to support lead generation and qualification efforts. Work Arrangement: This role is on-site, with a 3-month full-time internship duration. Interns will work from the company's Mumbai office and may be required to work flexible hours based on team needs and project deadlines. Growth Opportunities: - Gain hands-on experience in lead generation, market research, and sales support. - Develop strong communication, analytical, and organizational skills. - Build a professional network within the AI and software development industries. - Potential full-time employment opportunities based on performance and company needs. ASSUMPTION: This role offers a unique opportunity for interns to gain valuable experience in a dynamic and fast-paced environment, with the potential for long-term career growth within the company. 🌍 Location & Work Environment Office Type: On-site, with a modern and collaborative work environment. Office Location(s): Mumbai, Maharashtra, India Geographic Context: - Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India. - The city is known for its diverse culture, historical sites, and vibrant nightlife. - Mumbai is a major commercial and financial hub, with a strong focus on technology and innovation. Work Schedule: Full-time, with flexible hours based on team needs and project deadlines. ASSUMPTION: Working in Mumbai offers interns the opportunity to experience a bustling and multicultural city with a thriving tech industry. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the Freshteam portal. 2. Phone or video screening with the HR team. 3. In-depth interviews with the Sales Manager and other relevant team members. 4. Final round interviews, if applicable. Key Assessment Areas: - Communication skills and ability to articulate product value. - Problem-solving skills and analytical thinking. - Cultural fit and alignment with company values. - Enthusiasm for the role and the company's mission. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. - Research the company and the AI industry to demonstrate your knowledge and enthusiasm. ATS Keywords: Lead Generation, Market Research, Sales Support, CRM, AI Technologies, Virtual Assistants, SaaS Platforms, Communication Skills, Organizational Skills, Teamwork, Self-Motivation, Proactivity, Results-Driven ASSUMPTION: The interview process will focus on assessing your skills, experiences, and cultural fit for the role and the company. 🛠 Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM) - Lead generation and management tools (e.g., LinkedIn Sales Navigator, DiscoverOrg, Apollo) - Market research tools (e.g., Google Trends, SEMrush, SimilarWeb) - Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace) ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The company will provide training and support to help interns develop the necessary skills. 👔 Cultural Fit Considerations Company Values: - Honesty: Be transparent and truthful in all interactions. - Ownership: Take responsibility for your actions and their outcomes. - Perseverance: Persist in the face of challenges and setbacks. - Communication: Effectively convey information and ideas to others. - Impact: Strive to make a meaningful difference in your work and the company's success. - Curiosity: Be open to learning and exploring new ideas and technologies. - Courage: Take calculated risks and make decisions that drive innovation. - Agility: Adapt quickly to changing circumstances and priorities. - Selflessness: Put the needs of the team and the company above your own. Work Style: - Collaborative and team-oriented, with a focus on open communication and knowledge sharing. - Fast-paced and dynamic, with a strong emphasis on results and performance. - Innovative and forward-thinking, with a commitment to continuous learning and improvement. Self-Assessment Questions: 1. How do you align with the company value of [specific value, e.g., perseverance] in your approach to work and problem-solving? 2. How comfortable are you working in a dynamic and fast-paced environment, and how do you adapt to changing priorities and deadlines? 3. How do you ensure that your communication style aligns with the company's collaborative and open culture? ASSUMPTION: Cultural fit is crucial for success in this role, as it requires strong communication, teamwork, and adaptability skills. ⚠️ Potential Challenges 1. Role-specific challenges: * Managing a high volume of leads and maintaining data accuracy in the CRM system. * Balancing multiple tasks and priorities in a fast-paced environment. * Adapting to the dynamic nature of the sales process and market trends. 2. Company-specific challenges: * Working in a rapidly growing and evolving organization, with frequent changes in processes and priorities. * Navigating a diverse and multicultural work environment, with team members from various backgrounds and locations. 3. Location-specific challenges: * Adapting to the bustling and sometimes chaotic pace of life in a large metropolitan city. * Managing commuting and logistical challenges associated with living and working in Mumbai. ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving. 📈 Similar Roles Comparison 1. How this role differs from related positions: * Focus on lead generation and qualification, rather than full-cycle sales or account management. * Emphasis on market research and data analysis, in addition to sales support and communication. * On-site work arrangement, with a 3-month full-time internship duration. 2. Industry-specific context: * AI and software development industries are fast-paced and dynamic, with a strong focus on innovation and continuous learning. * Successful candidates should be comfortable working in a rapidly evolving environment and adapting to change. 3. Career path comparison: * This role is an excellent entry point for candidates interested in pursuing a career in marketing, sales, or AI-related fields. * With strong performance, interns may have the opportunity to transition into full-time roles or explore other career paths within the company. ASSUMPTION: This role offers a unique opportunity for interns to gain valuable experience in a fast-growing AI company, with the potential for long-term career growth and development. 📝 Sample Projects 1. Project example 1 - Lead Generation Campaign: * Develop and execute a targeted lead generation campaign, utilizing various channels and tactics to identify and qualify potential leads. * Collaborate with the sales team to refine and optimize the campaign based on performance data and feedback. 2. Project example 2 - Market Research Analysis: * Conduct a comprehensive market research analysis on a specific industry or product vertical. * Present your findings to the sales team and provide actionable insights to inform sales strategies and product development. 3. Project example 3 - Sales Process Improvement: * Evaluate the current sales process and identify opportunities for improvement. * Develop and implement recommendations to streamline workflows, enhance collaboration, and increase sales efficiency. ASSUMPTION: These project examples illustrate the diverse and challenging nature of the role, requiring strong analytical, communication, and problem-solving skills. ❓ Key Questions to Ask During Interview 1. Role-specific questions: * How does the sales team support and collaborate with the lead generation and qualification process? * What are the most effective lead generation strategies and tactics used by the company? * How does the company measure and track the success of lead generation campaigns and market research initiatives? 2. Team structure questions: * How is the sales team organized, and how do different roles collaborate to drive success? * What are the key priorities and goals for the sales team in the coming months and years? 3. Company culture questions: * How does the company foster a collaborative and innovative work environment? * What are some examples of successful cross-functional collaborations and initiatives within the company? 4. Growth opportunities questions: * What are the potential career growth paths for interns who excel in this role? * How does the company support the professional development and training of its employees? ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://haptik.freshteam.com/jobs/xFqnTN2g1TLU/demand-generation-intern). 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for phone or video screening interviews, focusing on your communication skills, problem-solving abilities, and cultural fit. 4. Research the company and the AI industry to demonstrate your knowledge and enthusiasm. 5. Follow up with the HR team after your interview, expressing your interest in the role and the company. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.