📌 Core Information
Job Title: Demand Generation Lead
Company: Locus
Location: Bangalore (On-site; full-time)
Job Type: Full-time
Category: Marketing
Date Posted: 2025-06-05
Experience Level: 10+ years
Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive demand generation strategies targeting enterprise retailers, CPG/FMCG brands, and 3PL companies
- Managing multi-channel campaigns and establishing predictable pipeline generation to support revenue targets
- Collaborating with sales, marketing, and customer success teams in a global, fast-paced environment
- Working with complex enterprise buying, understanding supply chain technology decisions, and driving predictable pipeline growth
ASSUMPTION: This role requires a strategic marketer who can think big picture while executing flawlessly on tactical campaigns. The ideal candidate should be comfortable working with complex enterprise buying, understand the nuances of supply chain technology decisions, and have a proven track record of driving predictable pipeline growth. This role requires someone who can work independently while collaborating effectively across teams in a global, fast-paced environment.
📋 Key Responsibilities
Enterprise Pipeline Development
- Develop and execute comprehensive demand generation strategies targeting enterprise retailers, CPG/FMCG brands, and 3PL companies
- Build and maintain a Target Account List of high-value prospects across key verticals
- Create account-based marketing (ABM) campaigns for enterprise prospects
- Establish predictable pipeline generation to support revenue targets
ASSUMPTION: The successful candidate will have experience in generating $25M+ pipeline annually and working with complex enterprise sales cycles (6-18 months) and buying committees.
Campaign Management & Execution
- Design and execute multi-channel demand generation campaigns including LinkedIn and industry-specific digital advertising
- Content syndication and thought leadership programs
- Webinar and virtual event strategies
- Email nurture sequences and marketing automation
- Develop region-specific campaigns for NA, EU, India, MEA, and SEA markets
- Create compelling value propositions for different buyer personas
Performance Analytics & Optimization
- Establish and track key metrics including pipeline velocity, conversion rates, cost per qualified lead, and customer acquisition cost
- Campaign ROI and attribution modeling
- Account engagement scores and buying signals
- Implement advanced lead scoring and qualification frameworks
- Conduct regular campaign performance analysis and optimization
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, using disruptive AI solutions for demand generation, and working with ABM platforms.
🔹 Required Qualifications
Experience & Background
- 8+ years of B2B demand generation experience, preferably in SaaS, logistics, or enterprise software technology
- Proven track record of generating $25M+ pipeline annually
- Experience with enterprise sales cycles (6-18 months) and complex buying committees
- Background in supply chain, logistics, or transportation technology preferred
Technical Skills
- Expert proficiency in marketing automation platforms
- Experience with disruptive AI solutions for demand generation
- Experience with ABM platforms
- Knowledge of social selling techniques
Core Competencies
- Strategic thinking with ability to execute tactical campaigns
- Data-driven mindset with strong analytical capabilities
- Excellent written and verbal communication skills
- Experience working with the above listed geographies
- Ability to work in fast-paced, high-growth startup environment
ASSUMPTION: The ideal candidate will have experience working with the listed geographies and be comfortable working in a fast-paced, high-growth startup environment.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD annually (based on experience and qualifications)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) matching and employee stock ownership plan
- Generous PTO and flexible work arrangements
- Professional development opportunities and mentorship programs
- Wellness initiatives and employee assistance programs
Working Hours: 40 hours per week, with flexibility for remote work when needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2015
Company Description:
- Locus is a leading-edge technology company solving the most challenging global logistics and supply chain problems
- Their order-to-delivery dispatch management platform helps enterprises transform their logistics operations into growth centers through advanced optimization algorithms and intuitive workflow automation
- Founded in 2015 and backed by GIC Singapore, Qualcomm Ventures, Tiger Global, and Falcon Edge, Locus has helped a wide range of customers globally across industries– including Unilever, Nestle, Bukalapak, The Tata Group, BlueDart, and more – execute 1 billion+ deliveries across 30+ countries
- Their technology has also helped save $280 million+ in transit costs, offsetting 70 million kilograms in CO2 emissions while maintaining a 99.5% SLA adherence ratio
Company Specialties:
- Last Mile Delivery Automation
- Route Planning
- On-Demand Delivery Optimization
- Scheduled Delivery Optimization
- Supply Chain Automation & Optimization
- supply chain management
- real time tracking
- Fleet management
- Delivery management
- Supply Chain Optimization
- Pickup Logistics
- and Geo coding
Company Website: http://locus.sh
ASSUMPTION: Locus is a well-funded, rapidly growing startup with a strong focus on innovation and sustainable growth. Their commitment to transforming complex supply chains into strategic growth enablers makes them an attractive employer for professionals seeking to make an impact in the logistics and supply chain industry.
📊 Role Analysis
Career Level: Mid-Senior to Senior
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates closely with the sales, marketing, and customer success teams
Work Arrangement: On-site with flexibility for remote work when needed
Growth Opportunities:
- Lead a growing demand generation team as the company scales
- Opportunity to shape marketing strategy for global expansion
- Career progression to senior leadership position in the Sales & Marketing organization
- Work with cutting-edge AI and logistics technology
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to lead a team, shape marketing strategy for global expansion, and progress to a senior leadership position within the Sales & Marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Bangalore, India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and the largest city in South India
- It is a major hub for the country's information technology industry and is often referred to as the "Silicon Valley of India"
- The city offers a mix of traditional Indian culture and modern urban lifestyle
Work Schedule: Standard office hours with flexibility for remote work when needed
ASSUMPTION: Bangalore offers a vibrant, multicultural environment with a strong focus on technology and innovation, making it an attractive location for professionals seeking to advance their careers in the tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interviews with the hiring manager and relevant stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven mindset and analytical capabilities
- Communication skills, both written and verbal
- Cultural fit and alignment with Locus' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Familiarize yourself with Locus' technology, industry, and competition
ATS Keywords: Demand Generation, B2B Marketing, SaaS, Logistics, Enterprise Software, Account-Based Marketing, Campaign Management, Performance Analytics, Marketing Automation, AI Solutions, Strategic Thinking, Analytical Skills, Communication Skills, Sales Collaboration, Pipeline Development, Lead Scoring
ASSUMPTION: Locus uses an Applicant Tracking System (ATS) to manage and track job applications. Including relevant keywords from the job description in your resume can help your application get noticed by the system.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- AI solutions for demand generation
- ABM platforms (e.g., Demandbase, Engagio)
- Social selling tools (e.g., LinkedIn Sales Navigator)
- CRM and marketing analytics tools (e.g., Salesforce, HubSpot)
ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Accountability
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach working with complex enterprise buying processes?
- How do you ensure your marketing strategies align with the company's overall business objectives?
- How do you stay up-to-date with industry trends and new technologies in demand generation?
- How do you balance working independently and collaborating effectively with cross-functional teams?
ASSUMPTION: Locus values innovation, customer-centricity, collaboration, accountability, and integrity. Candidates should be able to demonstrate a strong fit with these values and be prepared to answer questions about their alignment with the company culture.
⚠️ Potential Challenges
- The role requires working with complex enterprise buying processes and understanding the nuances of supply chain technology decisions
- The fast-paced, high-growth startup environment may present challenges for candidates who prefer a more stable work environment
- The role involves managing a significant budget and requires strong financial acumen
- The global nature of the role may necessitate travel and working with teams across different time zones
ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- This role is similar to other demand generation leadership positions in SaaS or enterprise software companies, but it is unique in its focus on the logistics and supply chain industry
- The role requires a deeper understanding of enterprise buying processes and supply chain technology decisions specific to the logistics industry
- The global nature of the role and the company's focus on expansion present unique challenges and opportunities compared to similar roles in more established companies
ASSUMPTION: While this role shares similarities with other demand generation leadership positions, its focus on the logistics and supply chain industry and the company's rapid growth make it a unique opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel demand generation campaign that resulted in a 30% increase in qualified leads for an enterprise software company
- Implementing an ABM strategy that generated a 25% increase in pipeline for a logistics technology startup
- Optimizing a marketing automation workflow that improved lead scoring and reduced manual effort by 50%
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their achievements in demand generation.
❓ Key Questions to Ask During Interview
- How do you approach developing and executing demand generation strategies for a global enterprise software company?
- Can you describe a time when you had to adapt your marketing strategy to accommodate a significant change in the market or competitive landscape?
- How do you ensure that your demand generation efforts align with the company's overall business objectives and sales pipeline?
- How do you measure and optimize the performance of your demand generation campaigns?
- How do you collaborate with sales and marketing teams to ensure seamless hand-off of leads and maintain a high close rate?
ASSUMPTION: These questions are designed to assess the candidate's strategic thinking, problem-solving skills, and ability to work effectively in a fast-paced, high-growth startup environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Familiarize yourself with Locus' technology, industry, and competition
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
