Demand Generation Lead

📌 Core Information

🔹 Job Title: Demand Generation Lead

🔹 Company: Woolf

🔹 Location: United States (Remote)

🔹 Job Type: Independent Contractor

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Woolf’s organic demand generation strategy
• Designing and running account-based marketing (ABM) campaigns
• Identifying and launching strategic partnerships for co-marketing initiatives
• Planning and running webinars, virtual events, and roundtables
• Collaborating closely with sales to convert marketing engagement into qualified meetings

ASSUMPTION: This role requires a high level of independence, strategic thinking, and strong collaboration skills to work effectively with the sales team and other stakeholders.

📋 Key Responsibilities

✅ Own and execute Woolf’s organic demand generation strategy

✅ Design and run account-based marketing (ABM) campaigns targeting unaccredited colleges, bootcamps, MBA providers

✅ Identify and launch strategic partnerships to co-market or co-host initiatives

✅ Plan and run webinars, virtual events, and roundtables that attract and engage qualified leads

✅ Collaborate closely with sales to convert marketing engagement into qualified meetings

✅ Build and optimize lead capture mechanisms and nurture flows that turn brand awareness into actionable interest

✅ Track and optimize key performance metrics, including SQLs, conversion rates, and CAC

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization to achieve desired results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in B2B demand generation, ideally in high-growth or startup environments

Required Skills:

• Proven track record of generating high-quality sales opportunities through organic and non-paid channels
• Hands-on experience with ABM tools, content creation, and event strategy
• Deep understanding of the B2B buyer journey and how to move prospects through the funnel organically
• Highly data-driven and results-oriented, with the ability to test, build, and scale what works

Preferred Skills:

• Experience working remotely in a global team
• Familiarity with the higher education industry

ASSUMPTION: Candidates with experience in B2B marketing, ABM, and organic growth strategies are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Estimated, based on experience level and industry standards for independent contractors)

Benefits:

• Competitive compensation
• Flexible work schedule

Working Hours: Must be able to work hours that align with Woolf's marketing team in EST: +/-3 hours from EST time zone

ASSUMPTION: The salary range is estimated based on industry standards for independent contractors with similar experience levels in B2B marketing roles. Benefits may vary based on local regulations and individual arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education Technology

Company Size: Small (11-50 employees)

Founded: 2021

Company Description:

• Woolf is a pioneering force in higher education, backed by leading Silicon Valley investors
• Their mission is to reshape the future of learning by expanding access to high-quality education on a global scale
• Woolf partners with colleges to generate over $750 million in annual course sales

Company Specialties:

• Higher Education Technology
• Online Learning Platforms
• Education Accessibility

Company Website: Woolf University

ASSUMPTION: Woolf is a rapidly growing startup with a globally distributed, primarily remote team, thriving on collaboration across diverse locations, perspectives, and expertise.

📊 Role Analysis

Career Level: Senior Marketing Role

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Remote (Global), with a flexible schedule that aligns with Woolf's marketing team in EST

Growth Opportunities:

• As Woolf grows, there may be opportunities to expand this role or take on additional responsibilities
• Working in a startup environment provides exposure to various aspects of the business and potential career growth

ASSUMPTION: This role offers the opportunity to make a significant impact on Woolf's growth and expansion in the higher education technology sector.

🌍 Location & Work Environment

Office Type: Remote (Global)

Office Location(s): N/A (Remote work)

Geographic Context:

• Woolf has a globally distributed team, allowing for a diverse and inclusive work environment
• Remote work offers flexibility and the opportunity to work from anywhere with a stable internet connection

Work Schedule: Flexible, with a requirement to align with Woolf's marketing team in EST: +/-3 hours from EST time zone

ASSUMPTION: This role requires strong self-motivation, time management, and communication skills to thrive in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager (CMO) to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate problem-solving and strategic thinking abilities
• Final interview with key stakeholders to ensure alignment with company goals and team dynamics

Key Assessment Areas:

• Strategic thinking and planning
• Data-driven decision making
• Communication and collaboration skills
• Cultural fit and alignment with Woolf's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience in B2B marketing, ABM, and organic growth strategies
• Be prepared to discuss your approach to demand generation, ABM, and strategic partnerships in your cover letter
• Demonstrate your understanding of the higher education industry and Woolf's mission in your application materials

ATS Keywords: Demand Generation, Account-Based Marketing, Strategic Partnerships, Webinars, Virtual Events, Lead Capture, Nurture Flows, Performance Metrics, B2B Marketing, Content Creation, Data-Driven, Sales Collaboration, Organic Growth, Pipeline Development, High-Quality Leads, Startup Environment

ASSUMPTION: Woolf uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being reviewed by the hiring team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• ABM tools (e.g., Engagio, Demandbase)
• Webinar and event platforms (e.g., Zoom, GoToWebinar)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Woolf is passionate about expanding access to high-quality education
• Inclusive: Woolf values diversity and fosters a culture of belonging
• Collaborative: Woolf encourages teamwork and open communication

Work Style:

• Self-motivated: Remote work requires strong self-discipline and time management skills
• Adaptable: Woolf's fast-paced startup environment requires flexibility and the ability to pivot quickly
• Data-driven: Woolf values data-informed decision making and continuous improvement

Self-Assessment Questions:

• How do you align with Woolf's mission to reshape the future of learning?
• How do you ensure effective communication and collaboration in a remote work environment?
• How do you approach data-driven decision making and continuous improvement in your marketing strategies?

ASSUMPTION: Candidates who demonstrate a strong fit with Woolf's mission, values, and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying motivated
• Woolf's fast-paced startup environment may require adaptability and the ability to handle changing priorities
• Candidates may face competition from other experienced B2B marketers seeking similar roles
• Woolf's focus on organic growth may require more creativity and strategic thinking than traditional paid marketing approaches

ASSUMPTION: Acknowledging and addressing potential challenges can help candidates better prepare for the role and increase their chances of success.

📈 Similar Roles Comparison

• This role differs from traditional marketing roles in its focus on organic growth and account-based marketing strategies
• Woolf's mission-driven approach sets it apart from other higher education technology companies
• Candidates with experience in B2B marketing, ABM, and organic growth strategies may find this role an excellent fit for their career path

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if it aligns with their career goals and expectations.

📝 Sample Projects

• Developing and executing an ABM campaign targeting unaccredited colleges, bootcamps, and MBA providers
• Planning and running a webinar series focused on trends in higher education technology
• Building and optimizing lead capture mechanisms and nurture flows to improve conversion rates

ASSUMPTION: Familiarity with these types of projects can help candidates better understand the day-to-day responsibilities and expectations of the role.

❓ Key Questions to Ask During Interview

• How does Woolf support the growth and development of its marketing team members?
• Can you describe the typical workflow and collaboration between the marketing and sales teams?
• How does Woolf measure the success of its demand generation efforts, and what key performance indicators (KPIs) are most important?
• What are the most significant challenges facing the higher education technology industry, and how does Woolf differentiate itself from competitors?
• How does Woolf foster a culture of inclusion and belonging in its remote work environment?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and the team dynamics, enabling them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Woolf's careers page
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, ABM, and organic growth strategies
• Prepare for your interviews by researching Woolf's mission, values, and industry trends
• Follow up with Woolf after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.